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  • All HBS Web  (17)
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    • All HBS Web  (17)
      • Faculty Publications  (2)

      Infertility Remove Infertility →

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      • February 2019 (Revised October 2019)
      • Case

      Extend Fertility: Conceiving the Market for Egg Preservation (A)

      By: Debora L. Spar and Olivia Hull
      In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low...  View Details
      Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy
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      Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (A)." Harvard Business School Case 719-019, February 2019. (Revised October 2019.)
      • September 2014
      • Case

      OvaScience

      By: G. Felda Hardymon, Tom Nicholas, Toby Stuart and Noah Fisher
      In early April 2012, Michelle Dipp, MD, Ph.D, CEO and co-founder of OvaScience, had just received a buyout offer from PG Ventures, a private equit's first promising fertility treatment, AUGMENT (Autologous Germ-line Mitochondrial Energy Transfer), had the potential to...  View Details
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      Hardymon, G. Felda, Tom Nicholas, Toby Stuart, and Noah Fisher. "OvaScience." Harvard Business School Case 815-058, September 2014.
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