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- July 2021
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at...
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Keywords:
Advertising Campaigns;
Demographics;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Product Positioning;
Social Marketing;
Salesforce Management;
Organizations;
Mission and Purpose;
Organizational Change and Adaptation;
Innovation and Invention;
Innovation Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Beauty and Cosmetics Industry;
North and Central America;
United States;
Europe;
Asia;
Texas
- 2020
- Chapter
Consensual Assessment
By: B. A. Hennessey, J. S. Mueller and T. M. Amabile
Over time, the field of creativity research has seen a gradual shift away from an almost exclusive emphasis on the creative person towards a more balanced inquiry that centers both on individual difference issues and questions about the nature of creative products and...
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- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems
The purpose of this chapter is to investigate the means by which firms capture value in open platform systems. I begin by arguing that the surplus value created by complementarities within a technical system will be split among the owners of the unique and essential...
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- 2019
- Chapter
A Claim to Own Productive Property
By: Nien-hê Hsieh
BOOK ABSTRACT: The status of economic liberties remains a serious lacuna in the theory and practice of human rights. Should a minimally just society protect the freedoms to sell, save, profit, and invest? Is being prohibited to run a business a human rights violation?...
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- January 2019 (Revised July 2019)
- Case
New Balance: Managing Orders and Working Conditions
By: Michael W. Toffel, Eileen McNeely and Matthew Preble
New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership...
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Keywords:
Footwear;
Athletic Footwear;
Manufacturing;
CSR;
Sustainability;
Quality Management;
Supply Chains;
Operations;
Management;
Production;
Working Conditions;
Corporate Social Responsibility and Impact;
Labor and Management Relations;
Supply Chain Management;
Supply Chain;
Order Taking and Fulfillment;
Consumer Products Industry;
Consumer Products Industry
- October 2018
- Case
P-Will at DISCO
By: Ethan Bernstein, Naoko Jinjo and Yuna Sakuma
From the outside, DISCO—a Japan-based manufacturer of precision tools for semiconductor production devices—appeared to be a rather ordinary company that had achieved rather extraordinary success: it had simultaneously achieved 70% global market share, had lifted its...
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- August 28, 2018
- Article
How Intermittent Breaks in Interaction Improve Collective Intelligence
By: Ethan Bernstein, Jesse Shore and David Lazer
People influence each other when they interact to solve problems. Such social influence introduces both benefits (higher average solution quality due to exploitation of existing answers through social learning) and costs (lower maximum solution quality due to a...
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Keywords:
Transparency;
Social Influence;
Collective Intelligence;
Interaction;
Problem Solving;
Collaboration;
Intermittant;
Breaks;
Always On;
Communication Technologies;
Communication;
Design;
Information;
Management;
Leadership;
Organizational Design;
Organizational Structure;
Performance;
Social and Collaborative Networks;
Information Technology
- April 2018
- Article
Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios
By: Bhavya Mohan, Tobias Schlager, Rohit Deshpandé and Michael I. Norton
We document a novel driver of consumer behavior: pay ratio disclosure. Swiss corporation performance data gathered during a legally mandated pay ratio referendum reveals that salient high pay ratios are associated with decreased firm sales (Pilot Study). An...
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Keywords:
Pay Ratio;
Wage Fairness;
Purchase Intention;
Customers;
Wages;
Fairness;
Consumer Behavior
- December 2017
- Case
International Institute of Tropical Agriculture
By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact...
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- August 2017 (Revised June 2018)
- Case
Enpara.com: Digital Bank at a Crossroad
By: Sunil Gupta and Eren Kuzucu
In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,...
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- November 2016 (Revised May 2017)
- Case
The Black List
By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...
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- Article
Multi-Echelon Inventory Management Under Short-Term Take-or-Pay Contracts
By: Joel Goh and Evan L. Porteus
We extend the Clark–Scarf serial multi-echelon inventory model to include procuring production inputs under short-term take-or-pay contracts at one or more stages. In each period, each such stage has the option to order/process at two different cost rates; the cheaper...
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- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic...
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Keywords:
Healthcare;
Consumer Power;
Innovation In Healthcare Delivery;
Mobile Healthcare;
Transition;
Transformation;
Trends;
Customer Satisfaction;
Customer Value and Value Chain;
Health Care and Treatment;
Information;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Management;
Marketing;
Markets;
Planning;
Problems and Challenges;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
South America;
North and Central America;
Middle East;
Europe;
Asia
- May 2016 (Revised June 2017)
- Case
India's Amul: Keeping Up with the Times
By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including...
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- 2015
- Working Paper
The Integrity of Private Third-party Compliance Monitoring
By: Jodi L. Short and Michael W. Toffel
Government agencies are increasingly turning to private, third-party monitors to inspect and assess regulated entities’ compliance with law. The integrity of these regulatory regimes rests on the validity of the information third-party monitors provide to regulators....
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Keywords:
Regulation;
Compliance;
Compliance Policies;
Conflict Of Interest;
Independent Third Party;
Inspection;
Audit Quality;
Auditor;
Audit;
Environment;
Production;
Supply Chain;
Quality;
Government Administration;
Working Conditions;
Safety;
Labor;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Manufacturing Industry;
Public Administration Industry;
Accounting Industry;
Service Industry;
United States
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
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- March 2015
- Case
BOLT: Seed Venture Capital Firm
By: William A. Sahlman and Robert F. White
BOLT is a different kind of seed venture capital firm built to serve the needs of early-stage startups at the intersection of hardware and software.
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in... View Details
In the past decade, the cost of entrepreneurial experimentation has dropped dramatically, particularly in... View Details
Keywords:
Entrepreneurial Finance;
Accelerator;
Entrepreneurship;
Finance;
Venture Capital;
Software;
Hardware;
Strategy
- February 2015 (Revised June 2016)
- Case
AltSchool: School Reimagined
By: John J-H Kim, Kyla Wilkes and Christine S. An
Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the...
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Keywords:
Education Technology;
School Models;
Product Development;
Entrepreneurship;
Talent Development And Retention;
Social Impact Investment;
Technology;
Business Model;
Education;
Business Startups;
Customization and Personalization;
Growth and Development Strategy;
Education Industry;
United States
- Winter 2014
- Article
Does Service Bundling Reduce Churn?
By: Jeff Prince and Shane Greenstein
We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,...
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- November 2014 (Revised March 2015)
- Case
Disrupting the Meat Industry: Tissue Culture Beef
By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had...
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Keywords:
Innovation;
Beef Production;
Environmental Impacts Of Food Production;
Agribusiness;
Animal-Based Agribusiness;
Disruptive Innovation;
Innovation and Invention;
Environmental Sustainability;
Food;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Netherlands;
United States;
United Kingdom