Publications

Publications

Filter Results : (1) Arrow Down

Show Results For

Incumbent Inertia Remove Incumbent Inertia →

Page 1 of 1 Result

Are you looking for?

→ Search All HBS Web
  • Article

Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms
By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman
Why do incumbent firms frequently reject nonincremental innovations? Beyond technical, structural, or economic factors, we propose an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to cognitively expand an...  View Details
Keywords: Innovation Adoption; Cognition; Framing; Emotional Resonance; Incumbent Inertia; Innovation and Invention; Technology Adoption; Organizational Change and Adaptation; Change Management
Related

Are you looking for?

→ Search All HBS Web