Publications

Publications

Filter Results : (1) Arrow Down

Show Results For

Implicit Defaults Remove Implicit Defaults →

Page 1 of 1 Result

Are you looking for?

→ Search All HBS Web
  • March 2021
  • Article

Active Choice, Implicit Defaults, and the Incentive to Choose
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Home-delivered prescriptions have no delivery charge and lower copayments than prescriptions picked up at a pharmacy. Nevertheless, when home delivery is offered on an opt-in basis, the take-up rate is only 6%. We study a program that makes active choice of either home...  View Details
Keywords: Active Choice; Defaults; Implicit Defaults; Incentives; Consumer Behavior; Decision Choices and Conditions; Motivation and Incentives
Related

Are you looking for?

→ Search All HBS Web