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  • 2010
  • Book

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance
By: Marshall Fisher and Ananth Raman
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain...  View Details
Keywords: Profit; Knowledge Use and Leverage; Logistics; Supply Chain Management; Mathematical Methods; Retail Industry
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  • Research Summary

Overview
By: Shunyuan Zhang
Professor Zhang uses machine learning to address marketing problems that have arisen within the nascent sharing economy. She conducts rigorous analyses of structured and unstructured data generated by new sharing economy platforms to address important issues emerging...  View Details
  • Forthcoming
  • Article

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
By: Shunyuan Zhang, Dokyun Lee, Param Singh and Kannan Srinivasan
We study how Airbnb property demand changed after the acquisition of verified images (taken by Airbnb’s photographers) and explore what makes a good image for an Airbnb property. Using deep learning and difference-in-difference analyses on an Airbnb panel dataset...  View Details
Keywords: Sharing Economy; Airbnb; Property Demand; Computer Vision; Deep Learning; Image Feature Extraction; Content Engineering; Property; Marketing; Demand and Consumers
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