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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
- July 2020
- Technical Note
Digital Natives Growing Without a Sales Force
By: Das Narayandas, Michael Norris and Amram Migdal
This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their...
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Keywords:
Business Growth And Maturation;
Customers;
Customer Focus And Relationships;
Customer Relationship Management;
Innovation And Invention;
Disruptive Innovation;
Innovation Strategy;
Technological Innovation;
Marketing;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Sales;
Technology;
Information Technology;
Internet;
Online Technology;
Software;
Technology Adoption;
Information Technology Industry;
Australia;
North And Central America;
United States;
illinois;
Chicago;
California;
San Francisco
- January 2020
- Article
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
By: Tatyana Deryugina, Alexander MacKay and Julian Reif
We study the dynamics of residential electricity demand by exploiting a natural experiment that produced large and long-lasting price changes in over 250 Illinois communities. Using a flexible difference-in-differences matching approach, we estimate that the price...
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- December 2019
- Case
Carroll Family Farms
By: Forest Reinhardt, Christian Godwin and James Weber
The Carroll Family, U.S. pig and grain farmers, needed to decide what to plant, whether to purchase land, emphasize pigs or grain, or other investments.
Seven family members across three generations owned and operated Carroll Family Farms (CFF). In Illinois,... View Details
Seven family members across three generations owned and operated Carroll Family Farms (CFF). In Illinois,... View Details
- November 2019
- Supplement
Kids & Company: Entering the U.S.
By: Boris Groysberg, Sarah Mehta and Matthew Preble
This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching...
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Keywords:
Early Childhood Education;
Strategy;
Growth And Development Strategy;
Growth Management;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Expansion;
Leadership;
Marketing;
Product Marketing;
Brands And Branding;
Service Delivery;
Service Operations;
Product Design;
Product Development;
Cross-cultural And Cross-border Issues;
Selection And Staffing;
Customer Focus And Relationships;
Entrepreneurship;
Service Industry;
Canada;
United States
- January 2018
- Case
Kids & Company: Entering the U.S.
By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden
In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed...
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Keywords:
Child Care;
Childcare;
Day Care;
Daycare;
Early Childhood Education;
Strategy;
Growth And Development Strategy;
Growth Management;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Expansion;
Leadership;
Marketing;
Product Marketing;
Brands And Branding;
Service Delivery;
Service Operations;
Product Design;
Product Development;
Cross-cultural And Cross-border Issues;
Selection And Staffing;
Customer Focus And Relationships;
Entrepreneurship;
Service Industry;
Education Industry;
United States;
Canada
- November 2017 (Revised August 2018)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,...
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Keywords:
Snack Food;
Snack;
Global Snacking;
Packaged Food;
Consumer Packaged;
Kraft Foods;
Kraft;
Agribusiness;
Change;
Change Management;
Corporate Strategy;
Transformation;
Geography;
Geographic Scope;
Global Strategy;
Leadership;
Leadership Style;
Leading Change;
Management;
Business Or Company Management;
Growth And Development Strategy;
Management Style;
Marketing;
Brands And Branding;
Demand And Consumers;
Consumer Behavior;
Organizational Change And Adaptation;
Planning;
Strategic Planning;
Strategy;
Food And Beverage Industry;
illinois
- Working Paper
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
By: Tatyana Deryugina, Alexander MacKay and Julian Reif
Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a...
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- September 2017 (Revised November 2019)
- Case
Asset Allocation at the Cook County Pension Fund
By: Emil Siriwardane, Juliane Begenau and Yuval Gonczarowski
Nickol Hackett, chief investment officer of the Cook County Pension Fund, is responsible for investing the fund’s $9 billion worth of assets on behalf of the employees of Cook County, Illinois. Like many other defined-benefit pensions at the time, the Cook County...
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- March 2017
- Case
Intellectual Ambition at Harvard Business School: Elton Mayo and Fritz Roethlisberger
By: Jan W. Rivkin and Amram Migdal
This case, set in the 1920s and 1930s, discusses the contributions of Harvard Business School (HBS) Professors Elton Mayo and Fritz Roethlisberger to management research and to the Human Relations Movement in management scholarship. The case focuses on their research...
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Keywords:
Education;
Business Education;
Curriculum And Courses;
Executive Education;
Higher Education;
Interdisciplinary Studies;
Learning;
History;
Business History;
Human Resources;
Employees;
Employee Relationship Management;
Management;
Management Analysis, Tools, And Techniques;
Organizations;
Practice;
Relationships;
Groups And Teams;
Labor And Management Relations;
Rank And Position;
Research;
Social Psychology;
Attitudes;
Behavior;
Emotions;
Motivation And Incentives;
Power And Influence;
Social And Collaborative Networks;
Status And Position;
Trust;
Society;
Social Issues;
Theory;
Education Industry;
United States;
Massachusetts;
illinois
- January 2017
- Case
Danaher Corporation, 2007–2017
By: John R. Wells and Gabriel Ellsworth
On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation...
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Keywords:
Danaher;
Fortive;
Larry Culp;
Beckman Coulter;
Pall;
Life Sciences;
Diagnostics;
Environmental Operations;
Water Management;
Dental;
Testing;
Measurement;
Fuel;
Fleet Management;
Automation;
Toolmaking;
Tools;
Disease Management;
Continuous Improvement;
Toyota Production System;
Divestiture;
Spinoffs;
Spin-off;
Networks;
Acquisition;
Mergers And Acquisitions;
Business Conglomerates;
Business Divisions;
Business Subsidiaries;
Business Units;
Business Growth And Maturation;
Business Model;
For-profit Firms;
Joint Ventures;
Restructuring;
Engineering;
Chemicals;
Construction;
Machinery And Machining;
Profit;
Revenue;
Globalized Firms And Management;
Multinational Firms And Management;
Health;
Health Care And Treatment;
Health Disorders;
Medical Specialties;
Business History;
Job Cuts And Outsourcing;
Business Or Company Management;
Growth And Development Strategy;
Management Analysis, Tools, And Techniques;
Management Practices And Processes;
Management Succession;
Management Systems;
Resource Allocation;
Market Entry And Exit;
Measurement And Metrics;
Logistics;
Business Processes;
Organizational Change And Adaptation;
Public Ownership;
Problems And Challenges;
Science;
Genetics;
Natural Environment;
Wastes And Waste Processing;
Science-based Business;
Opportunities;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Consolidation;
Corporate Strategy;
Diversification;
Expansion;
Technology;
Software;
Technology Networks;
Technology Platform;
Value;
Valuation;
Aerospace Industry;
Auto Industry;
Biotechnology Industry;
Chemical Industry;
Computer Industry;
Construction Industry;
Consumer Products Industry;
Distribution Industry;
Electronics Industry;
Food And Beverage Industry;
Health Industry;
Industrial Products Industry;
Information Technology Industry;
Manufacturing Industry;
Medical Devices And Supplies Industry;
Pharmaceutical Industry;
Retail Industry;
Rubber Industry;
Semiconductor Industry;
Shipping Industry;
Technology Industry;
Telecommunications Industry;
Utilities Industry;
United States;
District Of Columbia
- October 2016 (Revised March 2019)
- Case
Carrum Health: Scaling Bundled Payments
By: Robert S. Huckman and Sarah Mehta
Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality...
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Keywords:
Health Financing;
Health Insurance;
Value-based Healthcare Reimbursements;
Bundled Payments;
Innovation;
Scale;
Health;
Health Care And Treatment;
Cost Management;
Growth And Development Strategy;
Decision Choices And Conditions;
Health Industry;
California;
San Francisco;
San Diego;
Seattle
- October 2016 (Revised January 2017)
- Supplement
Bally Total Fitness (B): The Fall, 2005–2016
By: John R. Wells and Gabriel Ellsworth
By many measures the largest health-club chain in the United States in the early 2000s, Bally Total Fitness sold most of its remaining fitness clubs to 24 Hour Fitness in 2014 and disappeared from the industry top 100 rankings. After Bally was bedeviled by accounting...
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Keywords:
Bally Total Fitness;
Accounting;
Accounting Audits;
Accrual Accounting;
Business Earnings;
Revenue Recognition;
Financial Statements;
Acquisition;
Business Exit Or Shutdown;
For-profit Firms;
Crime And Corruption;
Borrowing And Debt;
Capital;
Capital Structure;
Cash;
Cash Flow;
Public Equity;
Financial Condition;
Insolvency And Bankruptcy;
Financing And Loans;
Investment Activism;
Profit;
Revenue;
Geographic Scope;
Business History;
Executive Compensation;
Resignation And Termination;
Annual Reports;
Contracts;
Lawsuits And Litigation;
Business Or Company Management;
Marketing;
Market Entry And Exit;
Private Ownership;
Public Ownership;
Problems And Challenges;
Strategy;
Business Strategy;
Competition;
Corporate Strategy;
Health Industry;
Accounting Industry;
United States;
illinois;
Chicago
- February 2016 (Revised April 2017)
- Case
Democracy and Women's Rights in America: The Fight over the ERA
By: David Moss, Amy Smekar, Dean Grodzins, Rachel Wilf and Marc Campasano
On the afternoon of June 21, 1982, the Florida Senate prepared to vote on whether to ratify the proposed Equal Rights Amendment (ERA) to the U.S. Constitution, which stated that “Equality of Rights under the law shall not be denied or abridged by the United States or...
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- January 2016 (Revised February 2016)
- Case
Citizens United and Corporate Speech
By: David Moss and Marc Campasano
The story of Citizens United began in late 2007, as leading members of the Republican and Democratic parties were preparing for the 2008 presidential primaries. Democrats expected a three-way contest in their party between Senator Barack Obama of Illinois, Senator (and...
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- 10 Aug 2007
- Other Presentation
Doing Well at Doing Good: Do You Have a Strategy?
Strategy presentation at Willow Creek Association’s Leadership Summit, South Barrington, Illinois. Topics include: strategy for non-profits (museums) and social enterprises.
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- November 2005 (Revised December 2016)
- Case
Bally Total Fitness (A): The Rise, 1962–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of...
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Keywords:
Bally Total Fitness;
Fitness;
Gyms;
Health Clubs;
Chain;
Securities And Exchange Commission;
Paul Toback;
Weight Loss;
Exercise;
Contracts;
Personal Training;
Retention;
Accounting;
Accounting Audits;
Accrual Accounting;
Finance;
Advertising;
Business Growth And Maturation;
Business Model;
For-profit Firms;
Customers;
Customer Satisfaction;
Public Equity;
Financing And Loans;
Revenue;
Revenue Recognition;
Geographic Scope;
Multinational Firms And Management;
Health;
Nutrition;
Business History;
Lawsuits And Litigation;
Management;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Marketing;
Operations;
Service Delivery;
Service Operations;
Public Ownership;
Problems And Challenges;
Business And Shareholder Relations;
Business Strategy;
Competition;
Corporate Strategy;
Expansion;
Segmentation;
Trends;
Cost Management;
Profit;
Growth And Development;
Leadership Style;
Five Forces Framework;
Private Ownership;
Opportunities;
Motivation And Incentives;
Competitive Strategy;
Health Industry;
United States;
illinois;
Chicago
- May 2004
- Background Note
56K Modem Battle
By: David B. Yoffie and Deborah Freier
Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market...
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Keywords:
Announcements;
Revenue;
Patents;
Product Launch;
Network Effects;
Standards;
Competition;
Hardware;
Internet;
Technology Industry;
illinois
- March 1998
- Case
Bumper Acquisition (A1), A: Confidential Information for Thermo-Impact, Inc.
By: James K. Sebenius and David T. Kotchen
Located in Mundelein, IL, Thermo-Impact, Inc. is a rapidly growing, private firm that manufactures automotive bumpers. In 1995, a number of large automotive supply companies and a private equity investment firm offer to buy Thermo-Impact. The cases in this series focus...
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- March 1998
- Case
Bumper Acquisition (A2), A: Confidential Information for Medallion Capital, Inc.
By: James K. Sebenius and David T. Kotchen
Located in Mundelein, IL, Thermo-Impact, Inc. is a rapidly growing, private firm that manufactures automotive bumpers. In 1995, a number of large automotive supply companies and a private equity investment firm offer to buy Thermo-Impact. The cases in this series focus...
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- March 1998
- Case
Bumper Acquisition (B), A
By: James K. Sebenius and David T. Kotchen
Picks up the negotiation between Thermo-Impact and Medallion Capital where the (A1) and A2) cases leave off. The companies began talks in 1995 when Medallion offered to buy Thermo-Impact. This case brings the negotiation through May 1996. Students view developments...
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