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- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- 2021
- Working Paper
Racial Inequality in Organizations: A Systems Psychodynamic Perspective
By: Sanaz Mobasseri, William Kahn and Robin Ely
This paper uses systems psychodynamic concepts to develop a theory about the persistence of racial inequality in U.S. companies, treating White men as the dominant group and Black people as an illustrative subordinate group. We theorize that this persistence is rooted... View Details
Keywords: Systems Psychodynamics; Organizational Inequality; Masculinity; Equality and Inequality; Race; Gender; Identity; Power and Influence
Mobasseri, Sanaz, William Kahn, and Robin Ely. "Racial Inequality in Organizations: A Systems Psychodynamic Perspective." Harvard Business School Working Paper, No. 22-052, December 2021. (Revised September 2022.)
- 2025
- Working Paper
Threat and Assimilation: Evidence from Refugees in Germany
By: Philipp Jaschke, Sulin Sardoschau and Marco Tabellini
This paper studies the effects of local threat on the cultural assimilation and economic integration of refugees, exploiting plausibly exogenous variation in their allocation across German regions between 2013 and 2016. We use representative survey data and... View Details
Keywords: Assimilation; Threat Hypothesis; Migration; Cultural Change; Refugees; Culture; Identity; Germany
Jaschke, Philipp, Sulin Sardoschau, and Marco Tabellini. "Threat and Assimilation: Evidence from Refugees in Germany." Harvard Business School Working Paper, No. 22-043, December 2021. (Revised January 2025. Also available from NBER, and featured on Le Monde.)
- April–May 2021
- Article
The Influence of Loan Officers on Loan Contract Design and Performance
By: Robert Bushman, Janet Gao, Xiumin Martin and Joseph Pacelli
We investigate the extent to which loan officers generate independent, individual effects on the design and performance of syndicated loans. We construct a large database containing the identities of loan officers involved in structuring syndicated loan deals, allowing... View Details
Keywords: Loan Officers; Covenants; Interest Spreads; Syndicated Loans; Banks and Banking; Financing and Loans; Design; Performance
Bushman, Robert, Janet Gao, Xiumin Martin, and Joseph Pacelli. "The Influence of Loan Officers on Loan Contract Design and Performance." Journal of Accounting & Economics 71, nos. 2-3 (April–May 2021).
- Oct 2020
- Conference Presentation
Optimal, Truthful, and Private Securities Lending
By: Emily Diana, Michael J. Kearns, Seth Neel and Aaron Leon Roth
We consider a fundamental dynamic allocation problem motivated by the problem of securities lending in financial markets, the mechanism underlying the short selling of stocks. A lender would like to distribute a finite number of identical copies of some scarce resource... View Details
Diana, Emily, Michael J. Kearns, Seth Neel, and Aaron Leon Roth. "Optimal, Truthful, and Private Securities Lending." Paper presented at the 1st Association for Computing Machinery (ACM) International Conference on AI in Finance (ICAIF), October 2020.
- May 2018
- Article
Using Online Prices for Measuring Real Consumption Across Countries
By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details
Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics
Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer. "Using Online Prices for Measuring Real Consumption Across Countries." AEA Papers and Proceedings 108 (May 2018): 483–487.
- December 2017
- Article
Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions
By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk. "Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions." Academy of Management Journal 60, no. 6 (December 2017): 2208–2238.
- May 2016 (Revised November 2018)
- Supplement
Moleskine (B)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details
Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
- April 2016 (Revised March 2019)
- Case
Moleskine (A)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the... View Details
Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Culture; Identity Construction; Innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (A)." Harvard Business School Case 716-407, April 2016. (Revised March 2019.)
- 2015
- Article
Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work
By: C. Moore and F. Gino
Many of the scandalous organizational practices that have come to light in the last decade—rigging LIBOR, misselling payment protection insurance, rampant Wall Street insider trading, large-scale bribery of foreign officials, and the packaging and sale of toxic... View Details
Moore, C., and F. Gino. "Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work." Academy of Management Annals 9 (2015): 235–289.
- 2014
- Other Article
Communicating Change: When Identity Becomes a Source of Vulnerability for Institutional Challengers
By: Ryann Elizabeth Manning, Julie Battilana and Lakshmi Ramarajan
Social movements challenge institutions through two related communication processes: articulating collective action frames and constructing collective movement identity. We argue that frames not only express movement identity, but also provide openings through which... View Details
Keywords: Identity Threat; Institutional Change; Social Movements; Framing; Social Issues; Identity; Organizational Culture; Change
Manning, Ryann Elizabeth, Julie Battilana, and Lakshmi Ramarajan. "Communicating Change: When Identity Becomes a Source of Vulnerability for Institutional Challengers." Academy of Management Annual Meeting Proceedings (2014): 453–458.
- 2015
- Working Paper
The Market That Wasn't: The Non-Emergence of the Online Grocery Category.
By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- Other Article
The Market That Wasn't: The Non-emergence of the Online Grocery Category
By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry
Navis, Chad, Greg Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-emergence of the Online Grocery Category." Proceedings of the Frontiers in Managerial and Organizational Cognition Conference 1 (September 2012).
- Article
The Power in Demography: Women's Social Constructions of Gender Identity at Work
By: R. J. Ely
This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex... View Details
Ely, R. J. "The Power in Demography: Women's Social Constructions of Gender Identity at Work." Academy of Management Journal 38, no. 3 (June 1995): 589–634. (Winner, Academy of Management Journal Impact Award, 2021.)
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
- Research Summary
Creating and Consuming Brand Meaning
By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time. It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
- Research Summary
Diversity, Equity, and Inclusion (DEI)
By: Sandra J. Sucher
In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details
- Forthcoming
- Article
Transitioning Into Retirement: The Interplay of Self and Life Structure
By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details
Crary, Marcy, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile, and Lotte Bailyn. "Transitioning Into Retirement: The Interplay of Self and Life Structure." Working, Aging and Retirement (forthcoming). (Pre-published online March 21, 2024.)