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      • August 2023
      • Case

      DexAI

      By: Jo Tango and Christina Wallace
      During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's...  View Details
      Keywords: Venture Capital; Venture Capital Term Sheet; Term Sheet; Term Sheets; Entrepreneurs; Founders; Legal Aspects Of Business; Seed Financing; Financing; Intellectual Property; Founders' Agreements
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      Tango, Jo, and Christina Wallace. "DexAI." Harvard Business School Case 824-030, August 2023.
      • August 2023
      • Technical Note

      Two Ways of Pursuing a Calling

      By: Leslie Perlow and Hannah Weisman
      Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus.  View Details
      Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Motivation and Incentives; Human Needs; Satisfaction; Mission and Purpose; Health Industry; Music Industry; Education Industry; Fine Arts Industry; Motion Pictures and Video Industry
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      Perlow, Leslie, and Hannah Weisman. "Two Ways of Pursuing a Calling." Harvard Business School Technical Note 424-023, August 2023.
      • August 2023
      • Case

      Salma Qarnain: Spaceships to Broadway

      By: Leslie Perlow, Mel Martin and Hannah Weisman
      Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family...  View Details
      Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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      Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
      • 2023
      • Working Paper

      Keep Your Enemies Closer: Strategic Platform Adjustments during U.S. and French Elections

      By: Rafael Di Tella, Randy Kotti, Caroline Le Pennec and Vincent Pons
      A key tenet of representative democracy is that politicians' discourse and policies should follow voters' preferences. In the median voter theorem, this outcome emerges as candidates strategically adjust their platform to get closer to their opponent. Despite its...  View Details
      Keywords: Political Ideology; Political Elections; United States; France
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      Di Tella, Rafael, Randy Kotti, Caroline Le Pennec, and Vincent Pons. "Keep Your Enemies Closer: Strategic Platform Adjustments during U.S. and French Elections." NBER Working Paper Series, No. 31503, July 2023.
      • July 2023
      • Article

      So, Who Likes You? Evidence from a Randomized Field Experiment

      By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
      With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by...  View Details
      Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
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      Bapna, Ravi, Edward McFowland III, Probal Mojumder, Jui Ramaprasad, and Akhmed Umyarov. "So, Who Likes You? Evidence from a Randomized Field Experiment." Management Science 69, no. 7 (July 2023): 3939–3957.
      • May–June 2023
      • Article

      A New Approach to Building Your Personal Brand: How to Communicate Your Value

      By: Jill Avery and Rachel Greenwald
      For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing...  View Details
      Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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      Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
      • April 2023
      • Case

      Burning the Sails to Save the Ship: The Pilati Family Dilemma

      By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
      Octavian Graf Pilati, rising generation member of an Austrian princely family, prepared to sell the palace his family had held for over three hundred years. In recent years, the Pilati family lands had been leveraged as loan collateral for an international venture that...  View Details
      Keywords: Family Office; Family; Plant-Based Agribusiness; Agribusiness; Family Business; Property; Identity; Culture; Ethics; Insolvency and Bankruptcy; Governance; Crisis Management; Family and Family Relationships; Agriculture and Agribusiness Industry; Real Estate Industry; Austria
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      Cohen, Lauren, Hao Gao, Jiawei Ye, and Grace Headinger. "Burning the Sails to Save the Ship: The Pilati Family Dilemma." Harvard Business School Case 223-081, April 2023.
      • 2023
      • Case

      Christiana Figueres and the Collaborative Approach to Negotiating Climate Action

      By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
      This case study centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) to build momentum for, and ultimately pass, the 2015...  View Details
      Keywords: Climate Change; Negotiation; Environmental Regulation; International Relations; Leadership
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      Sebenius, James K., Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro, and Mina Subramanian. "Christiana Figueres and the Collaborative Approach to Negotiating Climate Action." Program on Negotiation at Harvard Law School Case, 2023. Electronic.
      • February 2023 (Revised July 2023)
      • Case

      Moleskine Foundation: Can Creativity Change the World?

      By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
      The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own...  View Details
      Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
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      Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023. (Revised July 2023.)
      • February 2023
      • Article

      Homophily and Acrophily as Drivers of Political Segregation

      By: Amit Goldenberg, Joseph M. Abruzzo, Zi Huang, Jonas Schone, David Bailey, Robb Willer, Eran Halperin and James J. Gross
      Political segregation is an important social problem, increasing polarization and impeding effective governance. Previous work has viewed the central driver of segregation to be political homophily, the tendency to associate with others who have similar views. Here we...  View Details
      Keywords: Political Affiliation; Extremism; Values and Beliefs; Identity; Groups and Teams; Emotions; Civil Society or Community
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      Goldenberg, Amit, Joseph M. Abruzzo, Zi Huang, Jonas Schone, David Bailey, Robb Willer, Eran Halperin, and James J. Gross. "Homophily and Acrophily as Drivers of Political Segregation." Nature Human Behaviour 7, no. 2 (February 2023): 219–230.
      • January 2023
      • Case

      First to Fight? Culture, Tradition and the United States Marine Corps (USMC)

      By: Ranjay Gulati, Akhil Iyer and Joel Malkin
      Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its “warrior ethos.” In the wars of American history, Marines fought with uncommon valor, rising to international prominence for...  View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Government Administration; Management Practices and Processes; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; United States
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      Gulati, Ranjay, Akhil Iyer, and Joel Malkin. "First to Fight? Culture, Tradition and the United States Marine Corps (USMC)." Harvard Business School Case 423-051, January 2023.
      • January 2023
      • Article

      Calculators for Women: When Identity-Based Appeals Backfire

      By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
      From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically...  View Details
      Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior
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      Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
      • December 2022 (Revised June 2023)
      • Case

      Hacking the U.S. Election: Russia's Misinformation Campaign

      By: Shikhar Ghosh
      The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social...  View Details
      Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
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      Ghosh, Shikhar. "Hacking the U.S. Election: Russia's Misinformation Campaign." Harvard Business School Case 823-043, December 2022. (Revised June 2023.)
      • 2022
      • Working Paper

      How Do Investors Value ESG?

      By: Malcolm Baker, Mark Egan and Suproteem K. Sarkar
      Environmental, social, and governance (ESG) objectives have risen to near the top of the agenda for corporate executives and boards, driven in large part by their perceptions of shareholder interest. We quantify the value that shareholders place on ESG using a revealed...  View Details
      Keywords: Investment; Investment Portfolio; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Environmental Sustainability; Governance; Financial Services Industry; United States
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      Baker, Malcolm, Mark Egan, and Suproteem K. Sarkar. "How Do Investors Value ESG?" NBER Working Paper Series, No. 30708, December 2022. (Harvard Business School Working Paper, No. 23-028, November 2022.)
      • July 2022 (Revised January 2023)
      • Case

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Veronica Tong
      Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully...  View Details
      Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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      Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
      • July 2022
      • Article

      The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others

      By: Ke Wang, Erica R. Bailey and Jon M. Jachimowicz
      Employees are increasingly exhorted to “pursue their passion” at work. Inherent in this call is the belief that passion will produce higher performance because it promotes intrapersonal processes that propel employees forward. Here, we suggest that the pervasiveness of...  View Details
      Keywords: Passion; Self-fufilling Prophecy; Lay Beliefs; Interpersonal Processes; Employees; Performance; Attitudes; Organizational Culture; Social Psychology
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      Wang, Ke, Erica R. Bailey, and Jon M. Jachimowicz. "The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others." Journal of Experimental Social Psychology 101 (July 2022).
      • 2022
      • Working Paper

      Moral Deteriorations Sever Firm Identity

      By: Julian De Freitas, Zarema Khon, Pechthida Kim and Samuel G.B. Johnson
      Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were...  View Details
      Keywords: Corporate Identity; Morality; Brand Activism; Social Media; Business Ethics; Firm Stereotypes; Consumer Behavior; Public Opinion; Moral Sensibility; Brands and Branding; Government and Politics
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      De Freitas, Julian, Zarema Khon, Pechthida Kim, and Samuel G.B. Johnson. "Moral Deteriorations Sever Firm Identity." Harvard Business School Working Paper, No. 22-077, June 2022.
      • 2022
      • Other Teaching and Training Material

      Organizational Behavior Reading: Managing Differences

      By: Robin Ely and Colleen Ammerman
      This reading provides principles and practices managers can draw upon to leverage differences in social identities - such as gender and race - to create more effective work relationships, teams, and organizations. The Essential Reading's first section draws upon...  View Details
      Keywords: Diversity; Groups and Teams; Prejudice and Bias; Identity; Management Practices and Processes
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      Ely, Robin, and Colleen Ammerman. "Organizational Behavior Reading: Managing Differences." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8394, 2022.
      • 2022
      • Article

      Social Interactivity in Live Video Experiences Reduces Loneliness

      By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
      Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video...  View Details
      Keywords: Lonelines; Social Connection; Internet-mediated Communication; Experiment; Emotions; Well-being; Interpersonal Communication; Internet
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      Kaveladze, Benjamin T., Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren, and Melissa C. Thomas-Hunt. "Social Interactivity in Live Video Experiences Reduces Loneliness." Frontiers in Digital Health 4:859849 (2022).
      • Article

      From Immigrants to Americans: Race and Assimilation During the Great Migration

      By: Vasiliki Fouka, Soumyajit Mazumder and Marco Tabellini
      How does the arrival of a new minority group affect the social acceptance and outcomes of existing minorities? We study this question in the context of the First Great Migration. Between 1915 and 1930, 1.5 million African Americans moved from the U.S. South to Northern...  View Details
      Keywords: Assimilation; Great Migration; Group Identity; Immigration; Race; History; United States
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      Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini. "From Immigrants to Americans: Race and Assimilation During the Great Migration." Review of Economic Studies 89, no. 2 (March 2022): 811–842. (Also appears in VoxEU, The New York Times, Broadstreet, the Skepticast, and Oxford University Press Blog.)
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