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- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing...
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Keywords:
Personal Brand;
Influencer Marketing;
Leadership Development;
Marketing;
Brands and Branding;
Identity;
Reputation;
Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- April 2023
- Case
Burning the Sails to Save the Ship: The Pilati Family Dilemma
By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
- 2023
- Case
Christiana Figueres and the Collaborative Approach to Negotiating Climate Action
By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
This case study centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) to build momentum for, and ultimately pass, the 2015...
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Keywords:
Climate Change;
Negotiation;
Environmental Regulation;
International Relations;
Leadership
Sebenius, James K., Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro, and Mina Subramanian. "Christiana Figueres and the Collaborative Approach to Negotiating Climate Action." Program on Negotiation at Harvard Law School Case, 2023. Electronic.
- February 2023
- Case
Moleskine Foundation: Can Creativity Change the World?
By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own...
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- February 2023
- Article
Homophily and Acrophily as Drivers of Political Segregation
By: Amit Goldenberg, Joseph M. Abruzzo, Zi Huang, Jonas Schone, David Bailey, Robb Willer, Eran Halperin and James J. Gross
Political segregation is an important social problem, increasing polarization and impeding effective governance. Previous work has viewed the central driver of segregation to be political homophily, the tendency to associate with others who have similar views. Here we...
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Keywords:
Political Affiliation;
Extremism;
Values and Beliefs;
Identity;
Groups and Teams;
Emotions;
Civil Society or Community
Goldenberg, Amit, Joseph M. Abruzzo, Zi Huang, Jonas Schone, David Bailey, Robb Willer, Eran Halperin, and James J. Gross. "Homophily and Acrophily as Drivers of Political Segregation." Nature Human Behaviour 7, no. 2 (February 2023): 219–230.
- January 2023
- Case
First to Fight? Culture, Tradition and the United States Marine Corps (USMC)
By: Ranjay Gulati, Akhil Iyer and Joel Malkin
Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its “warrior ethos.” In the wars of American history, Marines fought with uncommon valor, rising to international prominence for...
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- January 2023
- Article
Calculators for Women: When Identity-Based Appeals Backfire
By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically...
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Keywords:
Categorization Threat;
Stereotypes;
Identity;
Labels;
Gender;
Perception;
Consumer Behavior
Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
- 2022
- Working Paper
How Do Investors Value ESG?
By: Malcolm Baker, Mark Egan and Suproteem K. Sarkar
Environmental, social, and governance (ESG) objectives have risen to near the top of the agenda for corporate executives and boards, driven in large part by their perceptions of shareholder interest. We quantify the value that shareholders place on ESG using a revealed...
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Keywords:
Investment;
Investment Portfolio;
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Environmental Sustainability;
Governance;
Financial Services Industry;
United States
Baker, Malcolm, Mark Egan, and Suproteem K. Sarkar. "How Do Investors Value ESG?" NBER Working Paper Series, No. 30708, December 2022. (Harvard Business School Working Paper, No. 23-028, November 2022.)
- 2022
- Working Paper
The Gender Minority Gaps in Confidence and Self-Evaluations
By: Billur Aksoy, Christine L. Exley and Judd B. Kessler
An increasing share of the population identifies as something other than male or female. Yet, we know very little about the economic preferences and beliefs of gender minorities. In this paper, we document a “gender minority gap” in confidence and in self-evaluations....
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Aksoy, Billur, Christine L. Exley, and Judd B. Kessler. "The Gender Minority Gaps in Confidence and Self-Evaluations." Working Paper, October 2022.
- July 2022 (Revised January 2023)
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully...
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Keywords:
Cosmetics Industry;
Japan;
Startup;
Marketing;
Entrepreneurship;
Growth and Development;
Product Development;
Product Marketing;
Acquisition;
Identity;
Brands and Branding;
Ethnicity;
Gender;
Beauty and Cosmetics Industry;
United States
Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
- July 2022
- Article
The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others
By: Ke Wang, Erica R. Bailey and Jon M. Jachimowicz
Employees are increasingly exhorted to “pursue their passion” at work. Inherent in this call is the belief that passion will produce higher performance because it promotes intrapersonal processes that propel employees forward. Here, we suggest that the pervasiveness of...
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Keywords:
Passion;
Self-fufilling Prophecy;
Lay Beliefs;
Interpersonal Processes;
Employees;
Performance;
Attitudes;
Organizational Culture;
Social Psychology
Wang, Ke, Erica R. Bailey, and Jon M. Jachimowicz. "The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others." Journal of Experimental Social Psychology 101 (July 2022).
- 2022
- Working Paper
Moral Deteriorations Sever Firm Identity
By: Julian De Freitas, Zarema Khon, Pechthida Kim and Samuel G.B. Johnson
Firms change over time. Which changes are so damaging that consumers believe the firm’s very
identity ceases to exist? We explored this question using Twitter data and eight experiments
involving nearly 3,000 subjects. Consumers judged that moral deteriorations were...
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Keywords:
Corporate Identity;
Morality;
Brand Activism;
Social Media;
Business Ethics;
Firm Stereotypes;
Consumer Behavior;
Public Opinion;
Moral Sensibility;
Brands and Branding;
Government and Politics
De Freitas, Julian, Zarema Khon, Pechthida Kim, and Samuel G.B. Johnson. "Moral Deteriorations Sever Firm Identity." Harvard Business School Working Paper, No. 22-077, June 2022.
- 2022
- Other Teaching and Training Material
Organizational Behavior Reading: Managing Differences
By: Robin Ely and Colleen Ammerman
This reading provides principles and practices managers can draw upon to leverage differences in social identities - such as gender and race - to create more effective work relationships, teams, and organizations. The Essential Reading's first section draws upon...
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Keywords:
Diversity;
Groups and Teams;
Prejudice and Bias;
Identity;
Management Practices and Processes
Ely, Robin, and Colleen Ammerman. "Organizational Behavior Reading: Managing Differences." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8394, 2022.
- 2022
- Article
Social Interactivity in Live Video Experiences Reduces Loneliness
By: Benjamin T. Kaveladze, Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren and Melissa C. Thomas-Hunt
Background: Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video...
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Keywords:
Lonelines;
Social Connection;
Internet-mediated Communication;
Experiment;
Emotions;
Well-being;
Interpersonal Communication;
Internet
Kaveladze, Benjamin T., Robert R. Morris, Rosa Victoria Dimitrova-Gammeltoft, Amit Goldenberg, James J. Gross, Judd Antin, Melissa Sandgren, and Melissa C. Thomas-Hunt. "Social Interactivity in Live Video Experiences Reduces Loneliness." Frontiers in Digital Health 4:859849 (2022).
- Article
From Immigrants to Americans: Race and Assimilation During the Great Migration
By: Vasiliki Fouka, Soumyajit Mazumder and Marco Tabellini
How does the arrival of a new minority group affect the social acceptance and outcomes of existing minorities? We study this question in the context of the First Great Migration. Between 1915 and 1930, 1.5 million African Americans moved from the U.S. South to Northern...
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Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini. "From Immigrants to Americans: Race and Assimilation During the Great Migration." Review of Economic Studies 89, no. 2 (March 2022): 811–842. (Also appears in VoxEU, The New York Times, Broadstreet, the Skepticast, and Oxford University Press Blog.)
- 2022
- Book
Legacy of Violence: A History of the British Empire
Sprawling across a quarter of the world’s land mass and claiming nearly seven hundred million people, Britain’s twentieth-century empire was the largest empire in human history. For many Britons, it epitomized their nation’s cultural superiority, but what legacy did...
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Keywords:
Imperialism;
Violence;
Colonialism;
History;
Government and Politics;
Power and Influence;
Race;
Policy;
United Kingdom
Elkins, Caroline M. Legacy of Violence: A History of the British Empire. New York, NY: Alfred A. Knopf, 2022.
- Article
When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity
By: Erika L. Kirgios, Aneesh Rai, Edward H. Chang and Katherine L. Milkman
Receiving help can make or break a career, but women and racial/ethnic minorities do not always receive the support they seek. Across two audit experiments—one with politicians and another with students—as well as an online experiment (total n = 5,145), we test whether...
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Keywords:
Support;
Marginalized Communities;
Personal Development and Career;
Equality and Inequality;
Identity;
Race;
Gender;
Communication Intention and Meaning
Kirgios, Erika L., Aneesh Rai, Edward H. Chang, and Katherine L. Milkman. "When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity." Nature Human Behaviour 6, no. 3 (March 2022): 383–391.
- 2021
- Working Paper
Racial Inequality in Organizations: A Systems Psychodynamic Perspective
By: Sanaz Mobasseri, William Kahn and Robin Ely
This paper uses systems psychodynamic concepts to develop a theory about the persistence of racial inequality in U.S. companies, treating White men as the dominant group and Black people as an illustrative subordinate group. We theorize that this persistence is rooted...
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Keywords:
Systems Psychodynamics;
Organizational Inequality;
Masculinity;
Equality and Inequality;
Race;
Gender;
Identity;
Power and Influence
Mobasseri, Sanaz, William Kahn, and Robin Ely. "Racial Inequality in Organizations: A Systems Psychodynamic Perspective." Harvard Business School Working Paper, No. 22-052, December 2021. (Revised September 2022.)
- 2021
- Working Paper
Scared Straight? Threat and Assimilation of Refugees in Germany
By: Philipp Jaschke, Sulin Sardoschau and Marco Tabellini
This paper studies the effects of local threat on cultural and economic assimilation of refugees, exploiting plausibly exogenous variation in their allocation across German regions between 2013 and 2016. We combine novel survey data on cultural preferences and economic...
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Keywords:
Assimilation;
Threat Hypothesis;
Migration;
Cultural Change;
Refugees;
Culture;
Identity;
Germany
Jaschke, Philipp, Sulin Sardoschau, and Marco Tabellini. "Scared Straight? Threat and Assimilation of Refugees in Germany." Harvard Business School Working Paper, No. 22-043, December 2021. (Revised January 2023. Also available from NBER.)
- December 2021
- Article
Seeing Oneself as a Valued Contributor: Social Worth Affirmation Improves Team Information Sharing
By: Julia Lee Cunningham, Francesca Gino, Dan Cable and Bradley Staats
Teams often fail to reach their potential because members’ concerns about being socially accepted prevent them from offering their unique perspectives to the team. Drawing on relational self and self-affirmation theory, we argue that affirmation of team members’ social...
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Keywords:
Social Worth Affirmation;
Relational Identity;
Self-affirmation;
Information Sharing In Teams;
Concerns About Social Acceptance;
Groups and Teams;
Identity;
Relationships;
Knowledge Sharing
Cunningham, Julia Lee, Francesca Gino, Dan Cable, and Bradley Staats. "Seeing Oneself as a Valued Contributor: Social Worth Affirmation Improves Team Information Sharing." Academy of Management Journal 64, no. 6 (December 2021): 1816–1841.