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Publications

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    • All HBS Web  (274)
      • Faculty Publications  (18)

      Hybrid Research Remove Hybrid Research →

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      • August 2022 (Revised March 2023)
      • Exercise

      How Should Netflix Add an Ad-Supported Tier?

      By: Elie Ofek and Olivier Toubia
      In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture...  View Details
      Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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      Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised March 2023.)
      • 2022
      • Chapter

      Sustainability for People and the Planet: Placing Workers at the Center of Sustainability Research

      By: Julie Yen, Julie Battilana and Emilie Aguirre
      Though workers face a series of critical challenges in contemporary work organizations, they are often overlooked in conversations about sustainable business. In this chapter, we argue that prioritizing the rights and well-being of workers is a core dimension of...  View Details
      Keywords: Environmental Sustainability; Employees; Well-being; Corporate Social Responsibility and Impact; Organizational Structure; Social Issues
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      Yen, Julie, Julie Battilana, and Emilie Aguirre. "Sustainability for People and the Planet: Placing Workers at the Center of Sustainability Research." Chap. 11 in Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth, edited by Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, and Paul Tracey, 189–214. Edward Elgar Publishing, 2022.
      • August 2021
      • Article

      Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

      By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett
      This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British...  View Details
      Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India
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      Khanna, Tarun, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam, and Meena Hewett. "Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders." Academy of Management Perspectives 35, no. 3 (August 2021): 384–399.
      • March–April 2019
      • Article

      The Dual-Purpose Playbook

      By: Julie Battilana, Anne-Claire Pache, Metin Sengul and Marissa Kimsey
      Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business...  View Details
      Keywords: Hybrid Organizing; Business And Society; Organizational Change and Adaptation; Business Model; Goals and Objectives; Organizational Structure; Leadership
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      Battilana, Julie, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey. "The Dual-Purpose Playbook." Harvard Business Review 97, no. 4 (March–April 2019): 124–133.
      • 2018
      • Article

      Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

      By: Julie Battilana
      While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social...  View Details
      Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture
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      Battilana, Julie. "Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing." M@n@gement 21, no. 4 (2018): 1278–1305.
      • January 2018
      • Article

      The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial

      By: Leslie K. John, Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein and Kevin Volpp
      Purpose: We tested the effects of employer subsidies on employee enrollment, attendance, and weight loss in a nationally-available weight management program.
      Design: A randomized trial tested the impact of employer subsidy: 100%; 80% 50% and a hybrid 50% subsidy...  View Details
      Keywords: Affordable Care Act (ACA); Subsidies; Weight Loss; Obesity; Incentives; Behavioral Economics; Motivation and Incentives; Behavior; Health Disorders; Health Care and Treatment; Compensation and Benefits; United States
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      John, Leslie K., Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein, and Kevin Volpp. "The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial." American Journal of Health Promotion 32, no. 1 (January 2018): 170–176.
      • 2017
      • Chapter

      On Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research

      By: Julie Battilana, Marya Besharov and Bjoern Mitzinneck
      The purpose of this chapter is to advance research on hybrids by bringing together work from these multiple perspectives; identifying common themes in the antecedents, challenges, opportunities, and management strategies associated with hybridity and highlighting...  View Details
      Keywords: Organizational Structure; Organizational Design; Research
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      Battilana, Julie, Marya Besharov, and Bjoern Mitzinneck. "On Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research." Chap. 5 in The SAGE Handbook of Organizational Institutionalism. 2nd ed. Edited by Royston Greenwood, Christine Oliver, Thomas B. Lawrence, and Renate E. Meyer, 128–162. Thousand Oaks, CA: SAGE Publications, 2017.
      • September–October 2017
      • Article

      Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures

      By: Stefan Dimitriadis, Matthew Lee, Lakshmi Ramarajan and Julie Battilana
      This paper examines the critical role of gender in the commercialization of social ventures. We argue that cultural beliefs about what is perceived to be appropriate work for each gender influence how founders of social ventures incorporate commercial activity into...  View Details
      Keywords: Community; Cultural Beliefs; Social Enterprise; Gender; Local Range; Commercialization; Culture
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      Dimitriadis, Stefan, Matthew Lee, Lakshmi Ramarajan, and Julie Battilana. "Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social Ventures." Organization Science 28, no. 5 (September–October 2017): 819–839.
      • Article

      Advancing Research on Hybrid Organizing—Insights from the Study of Social Enterprises

      By: Julie Battilana and Matthew Lee
      Hybrid organizations that combine multiple organizational forms deviate from socially legitimate templates for organizing and thus experience unique organizing challenges. In this paper, we introduce and develop the concept of hybrid organizing, which we define as the...  View Details
      Keywords: Hybrid Organizations; Social Enterprise; Organizational Structure; Social Entrepreneurship
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      Battilana, Julie, and Matthew Lee. "Advancing Research on Hybrid Organizing—Insights from the Study of Social Enterprises." Academy of Management Annals 8 (2014): 397–441.
      • 2014
      • Article

      The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations

      By: Alnoor Ebrahim, Julie Battilana and Johanna Mair
      We examine the challenges of governance facing organizations that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this...  View Details
      Keywords: Governance; Hybrid Organizations; Nonprofit; Performance Measurement; Legal Form; Agency Theory; Stakeholder Management; Mission and Purpose; Social Enterprise; Corporate Accountability
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      Ebrahim, Alnoor, Julie Battilana, and Johanna Mair. "The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations." Research in Organizational Behavior 34 (2014): 81–100.
      • 2013
      • Working Paper

      Entrepreneurs, Firms and Global Wealth since 1850

      By: G. Jones
      This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently...  View Details
      Keywords: Institutional Change; Political Economy; Emerging Economies; Developing Countries; Industrial Development; Culture; Human Capital; Economic History; History; Wealth and Poverty; Business History; Emerging Markets; Globalization; Developing Countries and Economies; Manufacturing Industry; Mining Industry; Service Industry; Latin America; Asia; North and Central America; Africa; South America; Europe
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      Jones, G. "Entrepreneurs, Firms and Global Wealth since 1850." Harvard Business School Working Paper, No. 13-076, March 2013.
      • Article

      In Search of the Hybrid Ideal

      By: Julie Battilana, Matthew Lee, John Walker and Cheryl Dorsey
      In the first large-scale, quantitative study of nascent social entrepreneurs, researchers from Harvard Business School and Echoing Green examine the rise of hybrid organizations that combine aspects of nonprofits and for-profits and the challenges hybrids face as they...  View Details
      Keywords: Social Entrepreneurship; Organizational Design
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      Battilana, Julie, Matthew Lee, John Walker, and Cheryl Dorsey. "In Search of the Hybrid Ideal." Stanford Social Innovation Review 10, no. 3 (Summer 2012).
      • Research Summary

      Conceptualizing and measuring environmental sustainability

      By: Michael W. Toffel
      This research involves developing clarity around the murky construct of environmental sustainability, and improving techniques to measure corporate environmental performance. My prior research in this domain includes View Details
      • Research Summary

      Hybrid organizing

      By: Julie Battilana

      While historically the commercial and social sectors have evolved on fairly separate tracks, over the last 30 years we have witnessed a blurring of the boundaries between these two sectors. In an effort to account for this transition, Professor Battilana’s second...  View Details

      • Research Summary

      Overview

      By: Ashley V. Whillans
      Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant...  View Details
      • Research Summary

      Overview

      By: Boris Vallee
      Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,...  View Details
      • Research Summary

      Research overview

      By: Julie Battilana

      How can actors – be they individuals or organizations – diverge from deeply-seated norms and develop new ones, when their beliefs and actions are shaped by these very norms? This question lies at the heart of Professor Battilana’s research. To address it, she...  View Details

      • Research Summary

      Research Summary

      By: Leslie A. Perlow

      There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research focuses on the implications for the ways we work and live, and what we can do to...  View Details

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