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- December 2020 (Revised April 2021)
- Case
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein, Mel Martin and Sarkis Agaian
After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...
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Keywords:
Decision Making;
Innovation Strategy;
Knowledge Management;
Knowledge Use and Leverage;
Operations;
Failure;
Technology;
Information Technology;
Software;
Health Care and Treatment;
Product Development;
Health Industry;
Information Technology Industry;
Technology Industry;
United States;
Houston;
Texas
- November 2014
- Teaching Note
Houston We Have a Problem: NASA and Open Innovation (A) and (B)
By: Michael L. Tushman, Hila Lifshitz-Assaf and Kerry Herman
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory....
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- May 2014 (Revised November 2014)
- Case
Houston We Have A Problem: NASA and Open Innovation (A)
By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
Jeff Davis, director of Space Life Sciences Directorate (SLSD) at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on...
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- May 2014 (Revised November 2014)
- Supplement
Houston We Have A Solution: NASA and Open Innovation (B)
By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on...
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- August 2011
- Teaching Note
Jesse Holman Jones and the Reconstruction Finance Corporation (TN)
By: Anthony J. Mayo and Johnathan Cromwell
Teaching Note for 406029.
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- January 2011 (Revised October 2014)
- Case
Dropbox: 'It Just Works'
By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through...
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- November 2009 (Revised September 2010)
- Case
Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)
By: Frances X. Frei and Matthew Todd Perlberg
As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston Rockets fans gathered at the Rockets Draft Party. "With the 8th pick in the 2006 NBA draft," Stern began, "the Houston Rockets select Rudy Gay from the University of...
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- November 2009 (Revised September 2010)
- Supplement
Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (B)
By: Frances X. Frei and Matthew Todd Perlberg
Supplement to the (A) case.
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- November 2004 (Revised August 2008)
- Case
KIPP National (A) (Abridged)
By: Stig Leschly
The KIPP Academies are, two high-performing public middle schools founded in 1995 by Michael Feinberg and David Levin in Houston and New York. In January 2000, Feinberg and Levin meet with Scott Hamilton, managing director of the Pisces Foundation, to discuss the...
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- August 2003 (Revised September 2003)
- Case
KIPP National, 2002 (B): Managing a School Network
By: Stig Leschly
Continues the history of the KIPP Academies--two high-performing public middle schools founded in 1995 by Michael Fineberg and David Levin in Houston and New York.
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- January 2003 (Revised April 2003)
- Case
KIPP National, 1999 (A): Designing a School Network
By: Stig Leschly
Covers the origin, evolution, and nature of the KIPP Academies, two high-performing public middle schools founded in 1995 by Michael Feinberg and David Levin in Houston and New York. In January 2000, Feinberg and Levin meet with Scott Hamilton, managing director of the...
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- March 2002 (Revised October 2002)
- Case
Akamai's Underwater Options (A)
By: Brian J. Hall, Houston Lane and Jonathan Lim
Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various...
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- March 2002
- Case
Akamai's Underwater Options (B): The Decision
By: Brian J. Hall, Houston Lane and Jonathan Lim
Supplements the (A) case.
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- September 1998
- Teaching Note
Gordon Cain and the Sterling Group Series TN
By: Michael C. Jensen and Brian Barry
Teaching Note for (9-492-021) and (9-492-022).
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- October 1991 (Revised November 1996)
- Case
Gordon Cain and the Sterling Group (A)
A Houston-based LBO firm makes two petrochemical acquisitions that benefit from improved industry conditions and improved organizational performance. The LBOs generate huge increases in value, creating problems for managers, who have large, undiversified equity...
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