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  • All HBS Web  (154)
    • Faculty Publications  (18)

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    • All HBS Web  (154)
      • Faculty Publications  (18)

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      • March 2022 (Revised November 2022)
      • Case

      Moksha Data: Delivering Insights for Public Service

      By: Ashish Nanda and Zack Kurtovich
      Moksha Data, a boutique data consulting firm specializing in public sector work, started in January 2017 with a handshake between friends and a shared commitment to the principles of egalitarianism, ownership, and collaboration. Since its inception, the Houston-based...  View Details
      Keywords: Professional Service Firms; Professional Service Firm; Strategy Formulation; Data; Data As A Service; Government Contracting; Consulting; Consulting Firms; Consulting Services; Entrepreneurship; Public Sector; Analytics and Data Science; Growth and Development; Strategy; Consulting Industry; Texas
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      Nanda, Ashish, and Zack Kurtovich. "Moksha Data: Delivering Insights for Public Service." Harvard Business School Case 722-397, March 2022. (Revised November 2022.)
      • August 2021
      • Teaching Note

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein and Mel Martin
      Teaching Note for HBS Case No. 621-022.  View Details
      Keywords: Decision Making; Technological Innovation; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, and Mel Martin. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Teaching Note 622-020, August 2021.
      • December 2020 (Revised April 2021)
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised April 2021.)
      • November 2014
      • Teaching Note

      Houston We Have a Problem: NASA and Open Innovation (A) and (B)

      By: Michael L. Tushman, Hila Lifshitz-Assaf and Kerry Herman
      Keywords: Leading Change; Innovation Leadership; Science-Based Business
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      Tushman, Michael L., Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have a Problem: NASA and Open Innovation (A) and (B)." Harvard Business School Teaching Note 415-009, November 2014.
      • June 2014
      • Article

      Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

      By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
      Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory....  View Details
      Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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      Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
      • May 2014 (Revised November 2014)
      • Case

      Houston We Have A Problem: NASA and Open Innovation (A)

      By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
      Jeff Davis, director of Space Life Sciences Directorate (SLSD) at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on...  View Details
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      Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Problem: NASA and Open Innovation (A)." Harvard Business School Case 414-044, May 2014. (Revised November 2014.)
      • May 2014 (Revised November 2014)
      • Supplement

      Houston We Have A Solution: NASA and Open Innovation (B)

      By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
      Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on...  View Details
      Keywords: Technology; Aerospace Industry
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      Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Solution: NASA and Open Innovation (B)." Harvard Business School Supplement 414-057, May 2014. (Revised November 2014.)
      • August 2011
      • Teaching Note

      Jesse Holman Jones and the Reconstruction Finance Corporation (TN)

      By: Anthony J. Mayo and Johnathan Cromwell
      Teaching Note for 406029.  View Details
      Keywords: Transformation; Economic Slowdown and Stagnation; Finance; System; Leadership; Power and Influence; Houston
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      Mayo, Anthony J., and Johnathan Cromwell. "Jesse Holman Jones and the Reconstruction Finance Corporation (TN)." Harvard Business School Teaching Note 412-051, August 2011.
      • January 2011 (Revised October 2014)
      • Case

      Dropbox: 'It Just Works'

      By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
      Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through...  View Details
      Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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      Eisenmann, Thomas R., Michael Pao, and Lauren Barley. "Dropbox: 'It Just Works'." Harvard Business School Case 811-065, January 2011. (Revised October 2014.)
      • November 2009 (Revised September 2010)
      • Case

      Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)

      By: Frances X. Frei and Matthew Todd Perlberg
      As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston Rockets fans gathered at the Rockets Draft Party. "With the 8th pick in the 2006 NBA draft," Stern began, "the Houston Rockets select Rudy Gay from the University of...  View Details
      Keywords: Sports; Talent and Talent Management; Competitive Strategy; Operations; Groups and Teams; Sports Industry
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      Frei, Frances X., and Matthew Todd Perlberg. "Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)." Harvard Business School Case 610-038, November 2009. (Revised September 2010.)
      • November 2009 (Revised September 2010)
      • Supplement

      Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (B)

      By: Frances X. Frei and Matthew Todd Perlberg
      Supplement to the (A) case.  View Details
      Keywords: Sports; Talent and Talent Management; Sports Industry
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      Frei, Frances X., and Matthew Todd Perlberg. "Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (B)." Harvard Business School Supplement 610-039, November 2009. (Revised September 2010.)
      • November 2004 (Revised August 2008)
      • Case

      KIPP National (A) (Abridged)

      By: Stig Leschly
      The KIPP Academies are, two high-performing public middle schools founded in 1995 by Michael Feinberg and David Levin in Houston and New York. In January 2000, Feinberg and Levin meet with Scott Hamilton, managing director of the Pisces Foundation, to discuss the...  View Details
      Keywords: Middle School Education; Framework; Leadership; Performance Effectiveness; Programs; Expansion
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      Leschly, Stig. "KIPP National (A) (Abridged)." Harvard Business School Case 805-068, November 2004. (Revised August 2008.)
      • August 2003 (Revised September 2003)
      • Case

      KIPP National, 2002 (B): Managing a School Network

      By: Stig Leschly
      Continues the history of the KIPP Academies--two high-performing public middle schools founded in 1995 by Michael Fineberg and David Levin in Houston and New York.  View Details
      Keywords: Middle School Education; Houston
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      Leschly, Stig. "KIPP National, 2002 (B): Managing a School Network." Harvard Business School Case 804-049, August 2003. (Revised September 2003.)
      • January 2003 (Revised April 2003)
      • Case

      KIPP National, 1999 (A): Designing a School Network

      By: Stig Leschly
      Covers the origin, evolution, and nature of the KIPP Academies, two high-performing public middle schools founded in 1995 by Michael Feinberg and David Levin in Houston and New York. In January 2000, Feinberg and Levin meet with Scott Hamilton, managing director of the...  View Details
      Keywords: Business Model; Middle School Education; Expansion; Education Industry; Houston
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      Leschly, Stig. "KIPP National, 1999 (A): Designing a School Network." Harvard Business School Case 803-124, January 2003. (Revised April 2003.)
      • March 2002 (Revised October 2002)
      • Case

      Akamai's Underwater Options (A)

      By: Brian J. Hall, Houston Lane and Jonathan Lim
      Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various...  View Details
      Keywords: Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits
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      Hall, Brian J., Houston Lane, and Jonathan Lim. "Akamai's Underwater Options (A)." Harvard Business School Case 902-069, March 2002. (Revised October 2002.)
      • March 2002
      • Case

      Akamai's Underwater Options (B): The Decision

      By: Brian J. Hall, Houston Lane and Jonathan Lim
      Supplements the (A) case.  View Details
      Keywords: Decisions; Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits
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      Hall, Brian J., Houston Lane, and Jonathan Lim. "Akamai's Underwater Options (B): The Decision." Harvard Business School Case 902-195, March 2002.
      • September 1998
      • Teaching Note

      Gordon Cain and the Sterling Group Series TN

      By: Michael C. Jensen and Brian Barry
      Teaching Note for (9-492-021) and (9-492-022).  View Details
      Keywords: Banking Industry; Chemical Industry; Houston
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      Jensen, Michael C., and Brian Barry. "Gordon Cain and the Sterling Group Series TN." Harvard Business School Teaching Note 899-051, September 1998.
      • October 1991 (Revised November 1996)
      • Case

      Gordon Cain and the Sterling Group (A)

      By: Michael C. Jensen
      A Houston-based LBO firm makes two petrochemical acquisitions that benefit from improved industry conditions and improved organizational performance. The LBOs generate huge increases in value, creating problems for managers, who have large, undiversified equity...  View Details
      Keywords: Organizational Change and Adaptation; Value Creation; Business Exit or Shutdown; Leveraged Buyouts; Chemical Industry; Houston
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      Jensen, Michael C. "Gordon Cain and the Sterling Group (A)." Harvard Business School Case 492-021, October 1991. (Revised November 1996.)
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