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- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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- August 2019
- Case
Humanistic Capitalism at Brunello Cucinelli
By: Francesca Gino and Gary Pisano
This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues...
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- October 2018 (Revised October 2018)
- Teaching Note
La-Z-Boy (A)
By: Joseph B. Fuller and Julia Kelley
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to...
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Keywords:
Retail;
Manufacturing;
Organizational Transformations;
Reorganization;
Furniture Industry;
Corporate Strategy;
Home Fashion;
Turnaround;
Portfolio Rationalization;
Globalization Of Supply Chain;
Brand Repositioning;
Business Growth and Maturation;
Brands and Branding;
Competitive Strategy;
Vertical Integration;
Transformation;
Retail Industry;
Manufacturing Industry;
Consumer Products Industry;
United States
- October 2016
- Case
La-Z-Boy (A)
By: Joseph B. Fuller and Natalie Kindred
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to...
View Details
Keywords:
Retail;
Manufacturing;
Organizational Transformations;
Reorganization;
Furniture Industry;
Corporate Strategy;
Home Fashion;
Turnaround;
Portfolio Rationalization;
Globalization Of Supply Chain;
Brand Repositioning;
Business Growth and Maturation;
Brands and Branding;
Competitive Strategy;
Vertical Integration;
Retail Industry;
Manufacturing Industry;
Consumer Products Industry;
United States
- June 2009
- Case
Manchester Products: A Brand Transition Challenge
By: John A. Quelch and Heather Beckham
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household...
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