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  • April 2022 (Revised December 2022)
  • Supplement

Hertz in Bankruptcy: A Wild Ride in Pandemic Times
By: Kristin Mugford, Stuart C. Gilson and Samuel Antill
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  • February 2022 (Revised March 2022)
  • Case

Hertz in Bankruptcy: A Wild Ride in Pandemic Times
By: Samuel Antill, Stuart Gilson and Kristin Mugford
Hertz filed for Chapter 11 bankruptcy in response to asset-backed securities (ABS) obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating tactics helped Hertz stabilize. Roughly nine months into the bankruptcy, Hertz received...  View Details
Keywords: Bankruptcy Reorganization; COVID-19 Pandemic; Insolvency and Bankruptcy; Health Pandemics; Valuation; Capital Structure; Negotiation; Private Equity; Travel Industry; United States
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  • 2021
  • Working Paper

Consumer Choice and Corporate Bankruptcy
By: Samuel Antill and Megan Hunter
Using an incentivized randomized experiment, we estimate the causal effect of a Chapter 11 bankruptcy filing on consumer demand for the bankrupt firm's products. Knowledge of Hertz's Chapter 11 bankruptcy reduces consumers' willingness-to-pay for Hertz by 35%. We show...  View Details
Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Consumer Behavior
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  • September 1997
  • Article

The Bottom-Up Solution
By: Michael E. Porter, Yagil Weinberg and Noreena Hertz
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  • February 1995
  • Case

Torgovy Dom Preobrazhensky: Privatization of a Moscow Cold Storage Wholesaler
By: Ray A. Goldberg and Noreena Hertz
Keywords: Privatization; Moscow
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