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All HBS Web
(3,336)
- Faculty Publications (1,376)
- February 1993 (Revised March 1995)
- Case
Bernd Sterzel at the IVth Medizinische Klinik (A)
By: Linda A. Hill
After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he...
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Keywords:
Change Management;
Organizational Change and Adaptation;
Problems and Challenges;
Cross-Cultural and Cross-Border Issues;
Health Industry;
Germany;
Connecticut
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (A)." Harvard Business School Case 493-059, February 1993. (Revised March 1995.)
- February 1993 (Revised March 1995)
- Supplement
Bernd Sterzel at the IVth Medizinische Klinik (B)
By: Linda A. Hill
Supplements the (A) case.
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Keywords:
Health Industry
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (B)." Harvard Business School Supplement 493-060, February 1993. (Revised March 1995.)
- February 1993 (Revised March 1995)
- Supplement
Bernd Sterzel at the IVth Medizinische Klinik (C)
By: Linda A. Hill
Supplements the (A) case.
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Keywords:
Health Industry
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (C)." Harvard Business School Supplement 493-061, February 1993. (Revised March 1995.)
- February 1993 (Revised August 1995)
- Case
Medicare Payment for Drugs and Medical Devices
Keywords:
Health Care and Treatment;
Business and Government Relations;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry
Herzlinger, Regina E. "Medicare Payment for Drugs and Medical Devices." Harvard Business School Case 193-099, February 1993. (Revised August 1995.)
- December 1992 (Revised November 1994)
- Case
Becton Dickinson Division: Marketing Organization
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case...
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Keywords:
Business Conglomerates;
Health Care and Treatment;
Human Resources;
Recruitment;
Selection and Staffing;
Managerial Roles;
Product Marketing;
Measurement and Metrics;
Organizational Structure;
Strategy;
Consumer Products Industry;
Consumer Products Industry
Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization." Harvard Business School Case 593-070, December 1992. (Revised November 1994.)
- October 1992
- Case
Quantum Orthopedics, Inc.
Keywords:
Health Industry
Sahlman, William A. "Quantum Orthopedics, Inc." Harvard Business School Case 293-042, October 1992.
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- September 1992 (Revised October 1992)
- Case
Massachusetts General Hospital: Cancer Research Center
By: Ray A. Goldberg and Eve Stacey
Goldberg, Ray A., and Eve Stacey. "Massachusetts General Hospital: Cancer Research Center." Harvard Business School Case 593-029, September 1992. (Revised October 1992.)
- August 1992 (Revised September 1993)
- Case
CHS Dental Laboratory, Inc. (A)
Keywords:
Health Industry
Sahlman, William A. "CHS Dental Laboratory, Inc. (A)." Harvard Business School Case 293-029, August 1992. (Revised September 1993.)
- August 1992 (Revised August 1993)
- Case
CHS Dental Laboratory, Inc. (B)
Keywords:
Health Industry
Sahlman, William A. "CHS Dental Laboratory, Inc. (B)." Harvard Business School Case 293-030, August 1992. (Revised August 1993.)
- July 1992 (Revised March 1994)
- Teaching Note
Beverly Hospital and North Shore Birth Center TN
- June 1992
- Teaching Note
New England Critical Care, Inc., Teaching Note
- June 1992
- Teaching Note
Episcopal Retirement Homes, Inc., Teaching Note
- June 1992
- Teaching Note
U.S. Health Care Systems, Prospectus and Maxicare Health Plans, Inc., Teaching Note
- June 1992
- Teaching Note
Visiting Nurse Service of New York, Teaching Note
- May 1992
- Teaching Note
Hospital Corp. of America and McLean Hospital, Teaching Note
- May 1992 (Revised May 1993)
- Teaching Note
Hyatt Hill Health Center, Teaching Note
- May 1992
- Teaching Note
Mediplex Group, Inc., Teaching Note
- May 1992
- Teaching Note
RU 486 (A) and (B), Teaching Note
Teaching Note for (9-391-050) and (9-391-051).
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