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All HBS Web
(5,155)
- Faculty Publications (1,327)
- December 1992 (Revised November 1994)
- Case
Becton Dickinson Division: Marketing Organization
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case...
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Keywords:
Business Conglomerates;
Health Care and Treatment;
Human Resources;
Recruitment;
Selection and Staffing;
Managerial Roles;
Product Marketing;
Measurement and Metrics;
Organizational Structure;
Strategy;
Health Industry;
Health Industry
Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization." Harvard Business School Case 593-070, December 1992. (Revised November 1994.)
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- 1992
- Book
Creating New Health Care Ventures: The Role of Management
By: R. E. Herzlinger
Herzlinger, R. E. Creating New Health Care Ventures: The Role of Management. Gaithersburg, MD: Aspen Publishing, 1992.
- September 1992 (Revised October 1992)
- Case
Massachusetts General Hospital: Cancer Research Center
By: Ray A. Goldberg and Eve Stacey
Goldberg, Ray A., and Eve Stacey. "Massachusetts General Hospital: Cancer Research Center." Harvard Business School Case 593-029, September 1992. (Revised October 1992.)
- July 1992 (Revised March 1994)
- Teaching Note
Beverly Hospital and North Shore Birth Center TN
- June 1992
- Teaching Note
New England Critical Care, Inc., Teaching Note
- June 1992
- Teaching Note
U.S. Health Care Systems, Prospectus and Maxicare Health Plans, Inc., Teaching Note
- June 1992
- Teaching Note
Visiting Nurse Service of New York, Teaching Note
- May 1992
- Teaching Note
Hospital Corp. of America and McLean Hospital, Teaching Note
- April 1992 (Revised June 1993)
- Case
American Nursing Services, Inc.
By: Leonard A. Schlesinger and Roger H. Hallowell
P.K. Scherle, R.N., founder, president, and owner, struggles with her successful business and focuses on either growth or enhanced profitability.
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Keywords:
Growth Management;
Business Growth and Maturation;
Service Delivery;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry
Schlesinger, Leonard A., and Roger H. Hallowell. "American Nursing Services, Inc." Harvard Business School Case 692-102, April 1992. (Revised June 1993.)
- December 1991
- Teaching Note
Managing Health Care at Ford Motor Co., Teaching Note
By: George C. Lodge
- October 1991 (Revised November 1992)
- Case
Managing Health Care at Ford Motor Co.
By: George C. Lodge and Malcolm S. Salter
Lodge, George C., and Malcolm S. Salter. "Managing Health Care at Ford Motor Co." Harvard Business School Case 792-015, October 1991. (Revised November 1992.)
- September 1991 (Revised August 1994)
- Background Note
Note on Pharmaceutical Industry Regulation
Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,...
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Keywords:
Safety;
Industry Growth;
Marketing;
Research and Development;
Health Testing and Trials;
Economics;
Pharmaceutical Industry;
United States
Emmons, Willis M., III. "Note on Pharmaceutical Industry Regulation." Harvard Business School Background Note 792-002, September 1991. (Revised August 1994.)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S....
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Keywords:
Governing Rules, Regulations, and Reforms;
Ethics;
Business and Government Relations;
Communication Strategy;
Health Care and Treatment;
Monopoly;
Intellectual Property;
Research and Development;
Price;
Pharmaceutical Industry;
London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- June 1991 (Revised March 1995)
- Case
Becton Dickinson (A): Corporate Strategy
By: Michael Beer
This case series introduces the strategic human resource management (SHRM) process. SHRM is an action research program designed to align the organization and management of human resources with strategy. This case describes the health care industry, Becton Dickinson's...
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Keywords:
Business or Company Management;
Corporate Strategy;
Alignment;
Human Resources;
Health Industry
Beer, Michael. "Becton Dickinson (A): Corporate Strategy." Harvard Business School Case 491-151, June 1991. (Revised March 1995.)
- January 1991 (Revised March 1991)
- Case
Responsible Care
By: George C. Lodge and Jeffrey F. Rayport
Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes...
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Keywords:
Business and Government Relations;
Fairness;
Ethics;
Environmental Sustainability;
Safety;
Chemical Industry
Lodge, George C., and Jeffrey F. Rayport. "Responsible Care." Harvard Business School Case 391-135, January 1991. (Revised March 1991.)
- December 1990
- Supplement
American Heart Association's Heartguide, Supplement
By: Ray A. Goldberg
Keywords:
Health Care and Treatment
Goldberg, Ray A. "American Heart Association's Heartguide, Supplement." Harvard Business School Supplement 591-057, December 1990.
- Article
New Physicians: A Natural Experiment in Market Organization
By: A. E. Roth
Roth, A. E. "New Physicians: A Natural Experiment in Market Organization." Science 250, no. 4987 (December 14, 1990): 1524–1528.
- September 1990
- Case
American Heart Association's Heartguide
By: Ray A. Goldberg
Goldberg, Ray A. "American Heart Association's Heartguide." Harvard Business School Case 591-033, September 1990.