Show Results For
-
All HBS Web
(3,343)
- Faculty Publications (601)
Show Results For
-
All HBS Web
(3,343)
- Faculty Publications (601)
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
- March 1990
- Case
Lehrer McGovern Bovis, Inc. (Abridged)
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
- Article
Fly-by-Night Firms and the Market for Product Reviews
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
- January 1989 (Revised March 1991)
- Case
General Electric Canada: Designing a New Organization
- May 1983 (Revised November 1987)
- Case
Technical Data Corp.: Business Plan
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
- September 1976 (Revised July 1995)
- Case
Texas Instruments: Time Products Division
- April 1975 (Revised November 1988)
- Case
La Grande Alliance-Restaurant Francaise
- Research Summary
Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Teaching Interest
Field Global Immerson
The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details
- Research Summary
How to Manage Customers for Increased Profits and Customer Satisfaction
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
- Forthcoming
- Book
Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models
- Teaching Interest