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Publications

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  • All HBS Web  (206)
    • Faculty Publications  (4)

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    • All HBS Web  (206)
      • Faculty Publications  (4)

      Growth Hacking Remove Growth Hacking →

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      Growth Hacking at Bazaart (B)
      Growth Hacking at Bazaart (A)
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      • May 2017
      • Case

      Buffer.com

      By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin
      Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information....  View Details
      Keywords: Compensation; Compensation Design; Company Values; Culture; Transparency; Compensation And Benefits; Organizational Culture; Values And Beliefs
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      Gallani, Susanna, Tiffany Y. Chang, Brian J. Hall, and Jee Eun Shin. "Buffer.com." Harvard Business School Case 917-019, May 2017.
      • December 2014 (Revised May 2015)
      • Case

      Growth Hacking at Bazaart (A)

      By: Jeffrey Bussgang and Matthew G. Preble
      The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding...  View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; growth And Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
      • December 2014 (Revised May 2015)
      • Supplement

      Growth Hacking at Bazaart (B)

      By: Jeffrey Bussgang and Matthew G. Preble
      "Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)".  View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup Nation; Business Startups; Social Marketing; Marketing; growth And Development; Customers; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (B)." Harvard Business School Supplement 815-077, December 2014. (Revised May 2015.)
      • September 2013 (Revised November 2013)
      • Case

      AngelList

      By: Ramana Nanda and Liz Kind

      In early 2010, Naval Ravikant and Babak Nivi posted a list of angel investors on the Venture Hacks blog as a resource for founders looking for funding prior to seeking venture capital. The list quickly evolved into AngelList, a separate matchmaking platform for...  View Details

      Keywords: Angel Investors; Finance; Venture Capital; Entrepreneurial Finance; Finance; Entrepreneurship; Investment; Financial Services Industry; United States
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      Nanda, Ramana, and Liz Kind. "AngelList." Harvard Business School Case 814-036, September 2013. (Revised November 2013.)
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