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- May 2017
- Case
Buffer.com
By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin
Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information....
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Keywords:
Compensation;
Compensation Design;
Company Values;
Culture;
Transparency;
Compensation And Benefits;
Organizational Culture;
Values And Beliefs
Gallani, Susanna, Tiffany Y. Chang, Brian J. Hall, and Jee Eun Shin. "Buffer.com." Harvard Business School Case 917-019, May 2017.
- December 2014 (Revised May 2015)
- Case
Growth Hacking at Bazaart (A)
By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding...
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Keywords:
Growth Hacking;
Customer Acquisition;
Startup Marketing;
Startup;
Startup Nation;
Business Startups;
growth And Development Strategy;
Customers;
Marketing;
Social Marketing;
Fashion Industry;
Technology Industry;
Israel
Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
- December 2014 (Revised May 2015)
- Supplement
Growth Hacking at Bazaart (B)
By: Jeffrey Bussgang and Matthew G. Preble
"Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)".
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Keywords:
Growth Hacking;
Customer Acquisition;
Startup Marketing;
Startup Nation;
Business Startups;
Social Marketing;
Marketing;
growth And Development;
Customers;
Fashion Industry;
Technology Industry;
Israel
Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (B)." Harvard Business School Supplement 815-077, December 2014. (Revised May 2015.)
- September 2013 (Revised November 2013)
- Case
AngelList
By: Ramana Nanda and Liz Kind
In early 2010, Naval Ravikant and Babak Nivi posted a list of angel investors on the Venture Hacks blog as a resource for founders looking for funding prior to seeking venture capital. The list quickly evolved into AngelList, a separate matchmaking platform for... View Details
Keywords:
Angel Investors;
Finance;
Venture Capital;
Entrepreneurial Finance;
Finance;
Entrepreneurship;
Investment;
Financial Services Industry;
United States
Nanda, Ramana, and Liz Kind. "AngelList." Harvard Business School Case 814-036, September 2013. (Revised November 2013.)