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- January 2021
- Supplement
A Half-Deal
By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
In June 2020, XP and Itaú faced intensified competition and tension in their partnership, with the latter owning a minority stake at XP. Two years earlier, in May 2017, Itaú had announced it would acquire 49.9% of XP for $1.8 billion, followed by three additional...
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Keywords:
Fintech;
Financing Strategy;
Competition;
Partners and Partnerships;
Financing and Loans;
Strategy;
Latin America;
Brazil
Di Maggio, Marco, Pedro Levindo, and Carla Larangeira. "A Half-Deal." Harvard Business School Supplement 221-058, January 2021.
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...
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Keywords:
Multi-channel Marketing;
Ground Campaigning;
Political Campaigns;
Discrete-choice Model;
Instrumental Variables;
Political Elections;
Marketing Channels;
Advertising;
United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- 2019
- Working Paper
Throwing the Baby Out with the Drinking Water: Unintended Consequences of Arsenic Mitigation Efforts in Bangladesh
By: Nina Buchmann, Erica Field, Rachel Glennerster and Reshmaan Hussam
The 1994 discovery of arsenic in ground water in Bangladesh prompted a massive public health effort to test all tubewells in the country and convince nearly one-quarter of the population to switch to arsenic-free drinking water sources. According to numerous sources,...
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Keywords:
Child Mortality;
Arsenic;
Unintended Consequences;
Health Disorders;
Safety;
Outcome or Result;
Bangladesh
Buchmann, Nina, Erica Field, Rachel Glennerster, and Reshmaan Hussam. "Throwing the Baby Out with the Drinking Water: Unintended Consequences of Arsenic Mitigation Efforts in Bangladesh." NBER Working Paper Series, No. 25729, April 2019.
- December 2018
- Article
Agentic Appeals Increase Charitable Giving in an Affluent Sample of Donors
By: A.V. Whillans and Elizabeth W. Dunn
Recent research suggests that affluent individuals adopt agentic self-concepts, striving to stand out from others and to master the environment on their own. The present study provides a road test of this idea, showing that this theorizing can be utilized to increase...
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Whillans, A.V., and Elizabeth W. Dunn. "Agentic Appeals Increase Charitable Giving in an Affluent Sample of Donors." PLoS ONE 13, no. 12 (December 2018).
- September 2014
- Case
Victors & Spoils: 'Born Open'
By: Karim R. Lakhani and Michael L. Tushman
Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the...
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Keywords:
Advertising Agency;
Marketing;
Crowdsourcing;
Open Innovation;
Growth;
Acquisitions;
Advertising;
Advertising Campaigns;
Online Advertising;
Acquisition;
Innovation and Invention;
Advertising Industry;
United States
Lakhani, Karim R., and Michael L. Tushman. "Victors & Spoils: 'Born Open'." Harvard Business School Multimedia/Video Case 415-701, September 2014.
- September 2006 (Revised July 2012)
- Case
PSI India—Will Balbir Pasha Help Fight AIDS? (A)
By: Elie Ofek and Peter Wickersham
In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most...
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Keywords:
Advertising Campaigns;
Communication Strategy;
Health Disorders;
Marketing Communications;
Social Marketing;
Social Enterprise;
India
Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
- Research Summary
Negotiating Campaigns
While most negotiation research focuses on specific transactions, many important negotiating situations can better be understood as elements of larger "campaigns." By this term, I mean a series of related negotiations and other away-from-the-table...
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