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    • All HBS Web  (96)
      • Faculty Publications  (3)

      Ground Campaigning Remove Ground Campaigning →

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      • September–October 2020
      • Article

      The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

      By: Lingling Zhang and Doug J. Chung
      This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign...  View Details
      Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
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      Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
      • 2019
      • Working Paper

      Throwing the Baby Out with the Drinking Water: Unintended Consequences of Arsenic Mitigation Efforts in Bangladesh

      By: Nina Buchmann, Erica Field, Rachel Glennerster and Reshmaan Hussam
      The 1994 discovery of arsenic in ground water in Bangladesh prompted a massive public health effort to test all tubewells in the country and convince nearly one-quarter of the population to switch to arsenic-free drinking water sources. According to numerous sources,...  View Details
      Keywords: Child Mortality; Arsenic; Unintended Consequences; Health Disorders; Safety; Outcome or Result; Bangladesh
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      Buchmann, Nina, Erica Field, Rachel Glennerster, and Reshmaan Hussam. "Throwing the Baby Out with the Drinking Water: Unintended Consequences of Arsenic Mitigation Efforts in Bangladesh." NBER Working Paper Series, No. 25729, April 2019.
      • Research Summary

      Negotiating Campaigns

      By: James K. Sebenius
      While most negotiation research focuses on specific transactions, many important negotiating situations can better be understood as elements of larger "campaigns."  By this term, I mean a series of related negotiations and other away-from-the-table...  View Details
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