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      • Faculty Publications  (94)

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      Eataly: Reimagining the Grocery Store
      AmazonFresh: Rekindling the Online Grocery Market
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      • January 2021
      • Article

      The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

      By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
      We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased...  View Details
      Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; Management; Retail Industry
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      Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.
      • November 2020 (Revised November 2020)
      • Case

      Daily Table

      By: José B. Alvarez, Zeynep Ton and Annelena Lobb
      Daily Table is a case about a grocery chain with two outposts in Boston neighborhoods Dorchester and Roxbury. Its mission is to provide healthy food at lower prices to people in lower-income neighborhoods. The case explores Daily Table’s responsibility to its employees...  View Details
      Keywords: grocery; Food; Nonprofit Organizations; Health Pandemics; Employees; Wages
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      Alvarez, José B., Zeynep Ton, and Annelena Lobb. "Daily Table." Harvard Business School Case 521-025, November 2020. (Revised November 2020.)
      • October 2020
      • Case

      Migros Turkey: Scaling Online Operations During COVID-19 (C)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented...  View Details
      Keywords: Business Model; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food And Beverage Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations During COVID-19 (C)." Harvard Business School Case 621-062, October 2020.
      • September 2020
      • Case

      Algramo

      By: Michael Chu, Monica Silva and Mariana Cal
      Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores...  View Details
      Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With Fmcgs To Meet Esg Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals And Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile
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      Chu, Michael, Monica Silva, and Mariana Cal. "Algramo." Harvard Business School Case 321-079, September 2020.
      • August 2020
      • Supplement

      Migros Turkey: Scaling Online Operations (B)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the...  View Details
      Keywords: grocery; Business Model; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020.
      • August 2020 (Revised September 2020)
      • Case

      Migros Turkey: Scaling Online Operations (A)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and...  View Details
      Keywords: Retail; grocery; Business Model; Emerging Markets; For-profit Firms; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised September 2020.)
      • March 2020
      • Teaching Note

      Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

      By: Jose B. Alvarez and Carla Larangeira
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      Alvarez, Jose B., and Carla Larangeira. "Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry." Harvard Business School Teaching Note 520-082, March 2020.
      • December 2019
      • Case

      Walmart Ecommerce (B): Omnichannel Pursuits

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
      • December 2019
      • Case

      Walmart Ecommerce (A): Picking up the Pace

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014....  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (A): Picking up the Pace." Harvard Business School Case 720-425, December 2019.
      • December 2019 (Revised March 2020)
      • Case

      Impossible Foods

      By: Jose B. Alvarez and Natalie Kindred
      Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to...  View Details
      Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-based Agribusiness; Agriculture And Agribusiness Industry; Technology Industry; Food And Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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      Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
      • November 2019 (Revised December 2020)
      • Case

      Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

      By: Jose Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
      Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a...  View Details
      Keywords: grocery; Market Share; Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America
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      Alvarez, Jose, Carla Larangeira, Jenyfeer Martinez Buitrago, and Miguel Diaz Moreno. "Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry." Harvard Business School Case 520-043, November 2019. (Revised December 2020.)
      • August 2019
      • Case

      Walmart's Omnichannel Strategy: Revolution or Miscalculation?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar...  View Details
      Keywords: Acquisition; Strategy; Online Technology; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
      • April 2019 (Revised March 2020)
      • Case

      Handy: The Future of Work? (A)

      By: Nien-hê Hsieh and Kieron Stopforth
      Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments...  View Details
      Keywords: Employment; Working Conditions; Entrepreneurship; Compensation And Benefits; Internet; Ethics; Fairness; Service Industry; United States
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      Hsieh, Nien-hê, and Kieron Stopforth. "Handy: The Future of Work? (A)." Harvard Business School Case 319-103, April 2019. (Revised March 2020.)
      • December 2018
      • Supplement

      Amazon Acquires Whole Foods (B)

      By: Rory McDonald, Sarah Mehta and Shaye Roseman
      This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online Grocery Market,” explores Amazon’s rationale for acquiring Whole Foods.  View Details
      Keywords: Mergers And Acquisitions; Growth And Development Strategy; Technology Industry; Food And Beverage Industry
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      McDonald, Rory, Sarah Mehta, and Shaye Roseman. "Amazon Acquires Whole Foods (B)." Harvard Business School Supplement 619-029, December 2018.
      • October 2018 (Revised July 2019)
      • Case

      BulkWhiz: Negotiating as a Startup Founder in the UAE

      By: Katherine Coffman, Christine Exley and Alpana Thapar
      This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,...  View Details
      Keywords: Entrepreneurial Management; Start-ups; Startup; Female Entrepreneur; Technology; E-commerce; Decision-making; Negotiations; Co-founders; Fundraising; Entrepreneurship; Business Startups; Management; Online Technology; Growth And Development Strategy; Decision Making; Negotiation; Expansion; Middle East; United Arab Emirates
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      Coffman, Katherine, Christine Exley, and Alpana Thapar. "BulkWhiz: Negotiating as a Startup Founder in the UAE." Harvard Business School Case 919-004, October 2018. (Revised July 2019.)
      • September 2018
      • Article

      Religious Shoppers Spend Less Money

      By: Didem Kurt, J. Jeffrey Inman and Francesca Gino
      Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:...  View Details
      Keywords: Religion; Spending; Consumer Behavior; Values And Beliefs
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      Kurt, Didem, J. Jeffrey Inman, and Francesca Gino. "Religious Shoppers Spend Less Money." Journal of Experimental Social Psychology 78 (September 2018): 116–124.
      • 2018
      • Working Paper

      Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change

      By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
      We demonstrate that data from digital platforms such as Yelp have the potential to improve our understanding of gentrification, both by providing data in close to real time (i.e., nowcasting and forecasting) and by providing additional context about how the local...  View Details
      Keywords: Geographic Location; Local Range; Transition; Data And Data Sets; Measurement And Metrics; Forecasting And Prediction
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      Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change." NBER Working Paper Series, No. 24952, August 2018.
      • July 2018 (Revised August 2018)
      • Case

      Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time

      By: Lena G. Goldberg
      The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets,...  View Details
      Keywords: Law And Regulation; Start-ups; Founders' Agreements; Cross-border Jurisdiction; Torts; Consumer Protection; Non-disclosure Agreements; Intellectual Property Protection; Fraud; Legal Remedies; Law; Lawsuits And Litigation; Laws And Statutes; Business Startups; Contracts; Intellectual Property; Food And Beverage Industry
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      Goldberg, Lena G. "Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time." Harvard Business School Case 319-029, July 2018. (Revised August 2018.)
      • May 2018
      • Article

      Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

      By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
      Data from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from the Census, Federal Housing...  View Details
      Keywords: Forecasting Models; Simulation Methods; Regional Economic Activity: Growth, Development, Environmental Issues, And Changes; Geographic Location; Local Range; Transition; Data And Data Sets; Measurement And Metrics; Economic Growth; Forecasting And Prediction
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      Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change." AEA Papers and Proceedings 108 (May 2018): 77–82.
      • April 2018
      • Supplement

      Flipkart (B): The Ongoing Battle for India's E-Commerce Market

      By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
      In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports...  View Details
      Keywords: Market Platforms; Online Technology; Competition; Retail Industry; India
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      Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
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      AmazonFresh: Rekindling the Online Grocery Market
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