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- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation And Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
technology;
Software;
technology Platform;
Apparel And Accessories industry;
technology industry;
North America
- February 2021
- Case
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace was growing rapidly in the tri-state area. The Co-Founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...
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Keywords:
E-commerce;
E-commerce Strategy;
Mobile;
Digital Marketing;
Word-of-mouth;
Word-of-mouth Marketing;
Word Of Mouth;
Internet Marketing;
Growth And Development Strategy;
Growth Strategy;
Platform;
Platforms;
Two Sided Markets;
Two-sided Market;
Two-sided Marketplace;
Two-sided Markets;
Two-sided Platforms;
Two-sided Network;
Black Entrepreneurs;
Black Leadership;
African Americans;
Circular;
Peer-to-peer Markets;
Furniture Industry;
Furniture;
Growth Hacking;
Monetization Strategy;
Growth Management;
Marketing Strategy;
Entrepreneurship;
Market Platforms;
Marketing Channels;
Online Advertising;
Consumer Behavior;
Acquisition;
Growth And Development Strategy;
Customer Focus And Relationships;
Retail industry;
Consumer Products industry;
technology industry;
Web Services industry;
United States;
North America;
New York (city, Ny);
New York (state, Us)
- February 2021
- Case
Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa
By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did...
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- February 2021
- Article
Assessment of Electronic Health Record Use Between U.S. and Non-U.S. Health Systems
By: A Jay Holmgren, Lance Downing, David W. Bates, Tait D. Shanafelt, Arnold Milstein, Christopher Sharp, David Cutler, Robert S. Huckman and Kevin A. Schulman
Importance: Understanding how the electronic health record (EHR) system changes clinician work, productivity, and well-being is critical. Little is known regarding global variation in patterns of use.
Objective: To provide insights into which EHR... View Details
Objective: To provide insights into which EHR... View Details
- January 2021
- Case
Saham Group: It's In the Genes
By: Christina R. Wing and Gamze Yucaoglu
The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate...
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- January 2021
- Case
Ocado Group: Ready for the Future
By: Jose B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords:
Growth And Development;
Innovation And Invention;
Innovation And Management;
Innovation Strategy;
Innovation Leadership;
Strategy;
Disruption;
Disruptive Innovation;
Online technology;
Consumer Behavior;
Crisis Management;
Customer Value And Value Chain;
Food And Beverage industry;
Retail industry;
Consumer Products industry;
Agriculture And Agribusiness industry;
technology industry;
United Kingdom;
United States;
Europe
- January 2021
- Case
mPharma (A)
By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business...
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Keywords:
Strategy;
Entrepreneurship;
Acquisition;
Health;
Business Model;
Health industry;
technology industry;
Ghana
- January 2021
- Supplement
mPharma (B)
By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business...
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Keywords:
Strategy;
Health;
Entrepreneurship;
Business Model;
Health industry;
technology industry;
Ghana
- January 2021
- Case
ByteDance: TikTok and the Trials of Going Viral
By: William C. Kirby and John P. McHugh
Keywords:
China;
technology;
Startup;
Start-up;
International Strategy;
Global Strategy And Leadership;
Global Strategy;
Innovation;
Entrepreneurship;
Political Risk;
Regulations;
Trump;
Foreign Policy;
Foreign Investment;
Social Media;
Chinese Internet Market;
Global Strategy;
Crisis Management;
Risk And Uncertainty;
Entrepreneurship;
technology industry;
China;
United States
- January 2021 (Revised February 2021)
- Case
TCS: From Physical Offices to Borderless Work
By: Prithwiraj Choudhury and Malini Sen
Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,...
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- January 2021
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to exlpore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
＂marketing Analytics＂;
Marketing Communication;
Marketing Research;
Data-driven Management;
E-commerce;
E-commerce Strategy;
Ethical Decision Making;
Crm;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Data And Data Sets;
Management;
Customer Relationship Management;
Ethics;
Retail industry;
technology industry;
United States
- January 2021
- Case
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley and James Barnett
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as...
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- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
Innovation;
Scaling;
Data Analytics;
technological Innovation;
technology;
Strategy;
Management;
Marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth And Development;
Competitive Advantage;
Employees;
Training;
Leadership Development;
Food And Beverage industry;
technology industry;
United States
- January 2021
- Teaching Note
Shellye Archambeau: Becoming a CEO
By: Tsedal Neeley
Teaching Note for HBS Nos. 420-071 and 420-073.
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- January 2021
- Case
Jumia's Path to Profitability
By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...
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Keywords:
Retail;
Business Models;
Business Model;
Business Startups;
Emerging Markets;
For-profit Firms;
Strategy;
technology Platform;
Information technology;
technology Adoption;
Value Creation;
Globalization;
Entrepreneurship;
Competition;
Expansion;
Logistics;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Retail industry;
technology industry;
Africa
- 2021
- Book
We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems
By: Mitchell Weiss
The huge public challenges we face are daunting. At the same time, many of us have come to accept the notion that government can't do new things or solve tough challenges—it's too big and slow and bureaucratic. Not so. Entrepreneurial savvy in government is growing,...
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- January 2021
- Case
Biobot Analytics
In 2017, Newsha Ghaeli and Mariana Matus were deciding whether to leave their labs at the Massachusetts Institute of Technology, put other job opportunities aside, and dive full-time into founding a wastewater analysis start-up, Biobot. Ghaeli, an architect, and Matus,...
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- December 2020
- Case
Urban Company
Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating...
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- December 2020 (Revised February 2021)
- Case
IBM Watson at MD Anderson Cancer Center
By: Shane Greenstein, Mel Martin and Sarkis Agaian
After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...
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Keywords:
Decision Making;
Innovation Strategy;
Knowledge Management;
Knowledge Use And Leverage;
Operations;
Failure;
technology;
Information technology;
Software;
Health Care And Treatment;
Product Development;
Health industry;
Information technology industry;
technology industry;
United States;
Houston;
Texas
- December 2020
- Teaching Note
Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women
By: Rosabeth Moss Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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Keywords:
Women;
Racism;
Black Entrepreneurs;
Entrepreneurship;
Diversity;
Gender;
Race;
Prejudice And Bias;
Innovation And Invention;
City;
Culture;
Miami