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- Faculty Publications (8)
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- July 2021 (Revised January 2024)
- Case
Fynd
By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani
Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,...
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- November 2020 (Revised July 2022)
- Case
Dell Technologies: Bringing the Cloud to the Ground
By: Navid Mojir and V. Kasturi Rangan
The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s...
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- October 2019
- Teaching Note
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
A Teaching Note for the "Google: To TVC or Not to TVC?" case study (HBS#820-048). The case discusses recent controversies regarding how Google manages temporary help agency workers, workers supplied by vendors, and independent contractors ("TVCs"). Such TVCs reportedly...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent and Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation and Management;
Human Resources;
Information Technology Industry;
United States;
San Francisco
- September 2019 (Revised December 2019)
- Case
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of...
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Keywords:
Workforce;
Independent Contractors;
Talent Management;
Silicon Valley;
Google;
Employee Attitude;
Employee Compensation;
Employee Engagement;
Future Of Work;
Innovation;
Innovation And Strategy;
Inequality;
Talent Acquisition;
Labor;
Talent and Talent Management;
Strategy;
Technological Innovation;
Employees;
Attitudes;
Innovation and Management;
Human Resources;
Equality and Inequality;
Information Technology Industry;
United States;
San Francisco
- August 2019
- Case
Twiggle: E-commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...
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- January 2017 (Revised March 2021)
- Case
Fitbit
By: Regina E. Herzlinger, Christine Snively and Sarah Mehta
In 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives.
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details
Why did it lose its market position?
How will the proposed acquisition affect it and Google? View Details
- January 2014 (Revised May 2015)
- Case
Yahoo: Both Sides of the Stamped Deal
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part...
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- October 2011
- Case
Strategy and Governance at Yahoo! Inc.
By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell
Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost...
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