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  • 2019
  • Working Paper

Connecting the Dots: Superordinate Framing Enhances the Value of Unimportant Tasks
By: Jaewon Yoon, A.V. Whillans and Ed O'Brien
Each day, people begrudgingly complete mundane tasks. Four experiments (N = 3,502; two pre-registered) reveal that a simple intervention—superordinate framing—can enhance people’s task experiences. In two initial experiments, working adults were asked to describe...  View Details
Keywords: Superordinate Framing; Employees; Motivation and Incentives; Goals and Objectives; Mission and Purpose; Perspective
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  • December 2018
  • Case

Bata versus Relaxo—Analyzing Performance
By: Suraj Srinivasan, Iris Leung and Quinn Pitcher
Set in 2016, “Bata India versus Relaxo—Analyzing Performance” compares the strategies and financial performance of two Indian footwear companies. Bata India had long been the market leader in footwear in India, but its leading market position was being challenged by...  View Details
Keywords: Finance; Strategy; Operations; Performance Evaluation; Financial Statements; Analysis; Apparel and Accessories Industry
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  • 2015
  • Chapter

Managerial Responsibility and the Purpose of Business: Doing One's Job Well
By: Nien-he Hsieh
Business managers routinely make decisions that significantly affect the lives of others in both positive and negative ways. In the light of these wide-ranging effects, much scholarship has been devoted to specifying the responsibilities of managers of for-profit...  View Details
Keywords: Business or Company Management; Goals and Objectives
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  • 2015
  • Working Paper

A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition
By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to...  View Details
Keywords: Competitive Advantage; Organizations
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  • Article

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
By: Melanie Rudd, Jennifer Aaker and Michael I. Norton
Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness after performing a goal-directed act of...  View Details
Keywords: Prosocial Behavior; Goal Framing; Affective Forecasting; Goals and Objectives; Happiness; Philanthropy and Charitable Giving
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  • July–August 2014
  • Article

The Crisis in Retirement Planning
By: Robert C. Merton
Corporate America began to really take notice of the looming retirement crisis in the wake of the dot-com crash, when companies in major industries went bankrupt in large part because of their inability to meet their pension obligations. The result was an acceleration...  View Details
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  • Article

How Strategy Maps Frame an Organization's Objectives
By: Robert S. Kaplan and David P. Norton
Keywords: Strategy; Organizations; Goals and Objectives
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  • Teaching Interest

Managing Human Capital
By: Ethan S. Bernstein

The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal...  View Details

Keywords: Human Capital; Hiring; Socialization; Performance Management; Compensation And Benefits; Talent Development And Retention; Structure

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