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All HBS Web
(12,362)
- Faculty Publications (5,222)
- March 1993 (Revised April 1995)
- Case
Singapore
By: Forest L. Reinhardt and Edward Prewitt
Since winning independence in 1965, Singapore achieved some of the world's highest rates of economic growth. A large part of GDP and employment came from direct investment by multinational companies in low-cost assembly work, but in the 1990s Singapore's rising wage...
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Keywords:
Transition;
Decision Choices and Conditions;
Development Economics;
Economic Growth;
Foreign Direct Investment;
Multinational Firms and Management;
Employment;
Wages;
Singapore
Reinhardt, Forest L., and Edward Prewitt. "Singapore." Harvard Business School Case 793-096, March 1993. (Revised April 1995.)
- March 1993
- Case
Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)
By: Roy D. Shapiro and Marie-Therese M. Flaherty
Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries...
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Keywords:
Marketing Strategy;
Order Taking and Fulfillment;
Production;
Supply Chain Management;
Alliances;
Value Creation;
Manufacturing Industry
Shapiro, Roy D., and Marie-Therese M. Flaherty. "Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)." Harvard Business School Case 693-098, March 1993.
- March 1993 (Revised January 1998)
- Case
Gallo Rice
By: John A. Quelch
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins.
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Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
- March 1993
- Supplement
Burroughs Wellcome and AZT (B)
Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy.
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Keywords:
Ethics;
Health Pandemics;
Multinational Firms and Management;
Price;
Crime and Corruption;
Risk and Uncertainty;
Business Strategy;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Pharmaceutical Industry
Emmons, Willis M., III. "Burroughs Wellcome and AZT (B)." Harvard Business School Supplement 793-114, March 1993.
- March 1993
- Supplement
Burroughs Wellcome and AZT (C)
Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States.
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Keywords:
Health Pandemics;
Multinational Firms and Management;
Financial Statements;
Pharmaceutical Industry;
United States
Emmons, Willis M., III. "Burroughs Wellcome and AZT (C)." Harvard Business School Supplement 793-115, March 1993.
- February 1993 (Revised March 1995)
- Case
Bernd Sterzel at the IVth Medizinische Klinik (A)
By: Linda A. Hill
After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he...
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Keywords:
Change Management;
Organizational Change and Adaptation;
Problems and Challenges;
Cross-Cultural and Cross-Border Issues;
Health Industry;
Germany;
Connecticut
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (A)." Harvard Business School Case 493-059, February 1993. (Revised March 1995.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network.
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Keywords:
Alliances;
Partners and Partnerships;
Globalized Firms and Management;
Advertising;
Global Strategy;
Marketing Strategy;
Customer Focus and Relationships;
Market Timing;
Outcome or Result;
Advertising Industry;
United States;
France;
Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
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Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
Warner-Lambert Ireland: Niconil
By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation.
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Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
- January 1993 (Revised April 1993)
- Case
Chadwick, Inc.: The Balanced Scorecard
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its...
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Keywords:
Balanced Scorecard;
Performance Evaluation;
Customer Relationship Management;
Goals and Objectives;
Customer Satisfaction;
Research and Development;
Marketplace Matching;
Financial Condition;
Product Launch;
Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
- 1989
- Chapter
Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry
By: Gary P. Pisano and Paul Mang
Keywords:
Product Development;
Innovation Strategy;
Knowledge Management;
Industry Structures;
Biotechnology Industry
Pisano, Gary P., and Paul Mang. "Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is...
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Keywords:
Advertising;
Change Management;
Transformation;
Brands and Branding;
Product Positioning;
Production;
Luxury;
Segmentation;
Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- December 1992
- Case
Nestle Italy
By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent.
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Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
- December 1992 (Revised November 1994)
- Case
Becton Dickinson Division: Marketing Organization
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case...
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Keywords:
Business Conglomerates;
Health Care and Treatment;
Human Resources;
Recruitment;
Selection and Staffing;
Managerial Roles;
Product Marketing;
Measurement and Metrics;
Organizational Structure;
Strategy;
Consumer Products Industry;
Consumer Products Industry
Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization." Harvard Business School Case 593-070, December 1992. (Revised November 1994.)
- December 1992
- Supplement
Wal-Mart Ventures into Mexico
By: David B. Yoffie and Jonathan Ginns
Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations.
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Yoffie, David B., and Jonathan Ginns. "Wal-Mart Ventures into Mexico." Harvard Business School Supplement 793-071, December 1992.
- December 1992
- Case
Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion
By: Ray A. Goldberg
Goldberg, Ray A. "Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion." Harvard Business School Case 593-067, December 1992.
- November 1992 (Revised August 2001)
- Case
Eskimo Pie Corporation
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public...
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Keywords:
Initial Public Offering;
Decisions;
Mergers and Acquisitions;
Performance Productivity;
Leadership;
Corporate Entrepreneurship;
Expansion;
Ownership;
Food and Beverage Industry;
Food and Beverage Industry
Ruback, Richard S. "Eskimo Pie Corporation." Harvard Business School Case 293-084, November 1992. (Revised August 2001.)
- November 1992 (Revised March 1997)
- Case
The Advertising Council: Corporate Strategy
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council: Corporate Strategy." Harvard Business School Case 593-059, November 1992. (Revised March 1997.)