Publications
Publications
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- August 2024
- Case
Iogen: Decarbonizing Hard-to-Abate Sectors
By: George Serafeim, Charlotte Foody and John Mulliken
Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was...
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- 20 Aug 2024
- Interview
Angel City Football Club: A New Business Model for Women’s Sports
By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a...
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- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems...
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- August 2024
- Case
Discerene Group: Long-Term Public-Markets Investing
By: Luis M. Viceira and Brent Schwarz
This case discusses active investing based on fundamental valuations and price distortions created by market events, and whether contractual terms between investment managers and their investors can help align incentives between long-term investors and active managers....
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- August 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of...
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- 2024
- Working Paper
“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation
By: James Riley and Ezra Zuckerman Sivan
This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which...
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- August 2024
- Article
How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?
By: Leemore S. Dafny, Kate Ho and Edward Kong
Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by...
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- August 2024
- Case
Keurig: A Return to Growth
By: David Fubini and Patrick Sanguineti
By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late...
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- July 2024
- Case
RMZ 4.0: 'How fast do we want to run?'
By: Boris Groysberg and Sarah L. Abbott
In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate...
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- July 2024
- Case
Shell’s Balancing Act: Resource Allocation and the Green Transition (Abridged)
By: David Collis and Haisley Wert
In mid-2023, amid pressure from climate change activists, shareholder activists, and confronting enormous uncertainty about the future demand for and price of fossil fuels, new Shell CEO Wael Sawan (Harvard MBA 2003) announced a change in strategy for the U.K. oil...
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- July 2024
- Case
Dynamic Pricing at Wendy’s: Where’s the Beef?
By: Elie Ofek, Alicia Dadlani and Martha Hostetter
In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in...
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- July 2024
- Case
ZEISS: Commercializing Science
By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer
Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core...
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Keywords:
Business Model;
Business Organization;
Decisions;
Business Strategy;
Competition;
Business History;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Knowledge Sharing;
Industry Growth;
Monopoly;
Organizational Culture;
Supply Chain;
Supply Chain Management;
Relationships;
Partners and Partnerships;
Risk and Uncertainty;
Adaptation;
Commercialization;
Semiconductor Industry;
Semiconductor Industry;
Germany;
Europe
- July 2024
- Case
Jacqueline Cook at Vendasta: Debating an IPO
By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her...
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Keywords:
Business Growth and Maturation;
Business Startups;
Interpersonal Communication;
Cost vs Benefits;
Forecasting and Prediction;
Business Cycles;
Entrepreneurship;
Fairness;
Capital Markets;
Private Equity;
Investment Banking;
Stock Options;
Financial Markets;
Initial Public Offering;
Institutional Investing;
Price Bubble;
Digital Platforms;
Digital Transformation;
Internet and the Web;
Leadership;
Growth and Development Strategy;
Managerial Roles;
Agreements and Arrangements;
Going Public;
Ownership Stake;
Performance Expectations;
Work-Life Balance;
Strategic Planning;
Business and Stakeholder Relations;
Rank and Position;
Risk and Uncertainty;
Opportunities;
Happiness;
Reputation;
Status and Position;
Well-being;
Information Technology Industry;
Information Technology Industry;
Canada
- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...
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- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,...
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Keywords:
Business Growth and Maturation;
Change Management;
Transformation;
Cost vs Benefits;
Business Cycles;
Games, Gaming, and Gambling;
Global Strategy;
Growth and Development;
Selection and Staffing;
Collaborative Innovation and Invention;
Innovation Leadership;
Intellectual Property;
Job Design and Levels;
Knowledge Use and Leverage;
Leading Change;
Growth and Development Strategy;
Growth Management;
Management Succession;
Risk Management;
Brands and Branding;
Product Positioning;
Organizational Change and Adaptation;
Competitive Strategy;
Competitive Advantage;
Expansion;
Mergers and Acquisitions;
Product Development;
Entertainment and Recreation Industry;
United States;
Washington (state, US);
Seattle;
Japan
- 2024
- Working Paper
Digital Platforms 2.0: Learnings, Opportunities, and Challenges
By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou
Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their...
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- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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- 2024
- Working Paper
The Golden Revolving Door
By: Ling Cen, Lauren Cohen, Jing Wu and Fan Zhang
Using both the onset of the US-China trade war in 2018 and the most recent Russia-Ukraine war and associated trade tensions, we show a counterintuitive pattern in global trade. Namely, while the average firm trading with these nations significantly decreases their...
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- June 2024
- Case
Growing Foodology into Latin America's Largest Platform for Virtual Restaurants
By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled...
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- June 2024 (Revised June 2024)
- Case
Cementos Argos in the U.S.: Go Big or Go Home?
By: Jorge Tamayo, Ruth Costas, Pedro Levindo and Karina Souza
In April 2011, Colombian group Cementos Argos had to decide on whether to double down its business in the U.S., amidst the U.S. cement industry’s lowest performance in 30 years. Argos— Colombia’s leading cement producer and one of the “jewels” of Grupo GEA, the...
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Keywords:
Mergers and Acquisitions;
Business Organization;
Business Subsidiaries;
Talent and Talent Management;
Decision Making;
Cost vs Benefits;
Financial Crisis;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Strategy;
Construction Industry;
Construction Industry;
Latin America;
South America;
North and Central America;
United States;
Colombia