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- January 2025
- Case
Duolingo: On a "Streak"
By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
- January 2025
- Teaching Note
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle and Susan Pinckney
In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grown into the future AI agent market leader. View Details
- January 2025
- Case
Untapped Global: Financing Africa’s Missing Middle
By: Raymond Kluender and Emanuele Colonnelli
In November 2024, Jim Chu, founder and CEO of Untapped Global, faced mounting internal tensions over the company’s strategic direction. Untapped had developed a data-driven revenue-based financing (RBF) model to address the “missing middle” problem—the $5.2 trillion... View Details
Keywords: Entrepreneurship; Social Entrepreneurship; Venture Capital; Working Capital; Private Equity; Financial Strategy; Microfinance; International Finance; Currency Exchange Rate; Profit Sharing; Revenue; Developing Countries and Economies; Economic Growth; Banking Industry; Banking Industry; Banking Industry; Banking Industry; Africa; Nigeria; South Africa; Kenya; Uganda; California; San Francisco
- January 2025
- Case
Creating Value by Splitting Aster: Can One Minus One Equal Two?
By: V.G. Narayanan and Kairavi Dey
Aster DM Healthcare (Aster), founded by Dr. Azad Moopen in 1987, is a prominent healthcare conglomerate with operations spanning hospitals, clinics, retail pharmacies, and diagnostic centers across India and the GCC. After its 2018 listing on India’s National Stock... View Details
- January 2025
- Supplement
Hippo: Weathering the Storm of the Home Insurance Crisis (B)
By: Lauren Cohen, Grace Headinger and Sophia Pan
Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details
Keywords: Fintech; Underwriters; Big Data; Homeowners' Insurance; Catastrophe Risk; Global Warming; Environment; Business Economics; Vertical Specialization; Bundling; Economies Of Scale; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Insurance Industry; California; United States
- January 2025
- Case
Olive Young: Formulating Beauty Innovation
By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- January 2025
- Technical Note
Get Cool: Air Conditioning Industry Background
By: Rosabeth Moss Kanter and Jacob A. Small
The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
Kanter, Rosabeth Moss, and Jacob A. Small. "Get Cool: Air Conditioning Industry Background." Harvard Business School Technical Note 325-077, January 2025.
- January 2025
- Case
GE Appliances 2025: Energizing Change
By: Rosabeth M. Kanter and Jacob A. Small
At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details
- January 2025
- Case
Index and Active investing: Vanguard and the New Frontier of Active ETFs
By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai
This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details
Sammon, Marco, Luis M. Viceira, and Jonathan Kanagasabai. "Index and Active investing: Vanguard and the New Frontier of Active ETFs." Harvard Business School Case 225-056, January 2025.
- January 2025
- Case
COMAC - Chinese Aviation Soars to New Heights
By: William C. Kirby and Daniel Fu
COMAC's C919 manifested the first challenge to the Boeing-Airbus duopoly since it came to dominate aircraft manufacturing in the 1990s. Beijing sought to export the C919 abroad in its quest to become a "transportation superpower." Was it a wise decision for COMAC to... View Details
- January 8, 2025
- Article
Why Retailers Are Turning to Third-Party Marketplaces
By: Antonio Moreno
Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
Moreno, Antonio. "Why Retailers Are Turning to Third-Party Marketplaces." Harvard Business Review (website) (January 8, 2025).
- January 2025
- Case
Apax Partners: Deciding Whether to Bid for Trader Corp.
By: Benjamin C. Esty and Edward A. Meyer
Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details
Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Advertising Industry; Advertising Industry; Advertising Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
- January 2025
- Case
Netflix: Takedown Troubles
By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
Keywords: Change; Disruption; Competency and Skills; Talent and Talent Management; Customers; Customer Satisfaction; Decision Making; Cost vs Benefits; Demographics; Ethics; Governance; Corporate Accountability; Human Resources; Employees; Recruitment; Retention; Leadership; Management; Crisis Management; Risk Management; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Society; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Motion Pictures and Video Industry
- January 2025
- Technical Note
U.S. and Global Agriculture: The Next Four Years
By: Forest Reinhardt, Sarah Dankens and Natalie Kindred
- January 2025
- Case
U.S. Steel: Proposed Acquisition by Nippon Steel
By: Willy C. Shih
The case setting is the proposed acquisition of U.S. Steel by Nippon Steel, which elicited a great deal of controversy. The real purpose of the case is to look at the history of the American steel industry since World War II and understand how the steel minimill... View Details
- December 2024
- Supplement
Northvolt: Building Batteries to Fight Climate Change (B)
The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s
struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed
Northvolt’s ambitious... View Details
Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden
- December 2024
- Case
Tencent Games
By: Rebecca Karp, Billy Chan and Nancy Hua Dai
For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
- December 2024
- Article
Coordinating the Energy Transition: Electrifying Transportation in California and Germany
By: Nicholas Goedeking and Jonas Meckling
California and Germany share ambitious emission reduction targets. Yet California is ahead of Germany in electrifying transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... View Details
Keywords: Electric Vehicles; Coordination; Technology Adoption; Infrastructure; Transportation; Government and Politics; Energy; Utilities Industry; Germany; California
Goedeking, Nicholas, and Jonas Meckling. "Coordinating the Energy Transition: Electrifying Transportation in California and Germany." Art. 114321. Energy Policy 195 (December 2024).
- November–December 2024
- Article
Scaling Up Transformational Innovations
By: Peter Koen, Ananya Sheth, Mike DiPaola and Linda A. Hill
For large companies operating in mature sectors—such as Procter & Gamble in consumer goods, Apple in consumer electronics, and Adobe in cloud software—driving growth is a perennial challenge. Growth through acquisition is always an option, but companies often quickly... View Details
Keywords: Growth and Development Strategy; Leadership; Innovation Strategy; Consumer Products Industry
Koen, Peter, Ananya Sheth, Mike DiPaola, and Linda A. Hill. "Scaling Up Transformational Innovations." Harvard Business Review 102, no. 6 (November–December 2024): 78–85.