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All HBS Web
(4,489)
- Faculty Publications (1,115)
- 2004
- Chapter
Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades
By: Richard S. Tedlow and Rawi Abdelal
Keywords:
Globalized Markets and Industries
Tedlow, Richard S., and Rawi Abdelal. "Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 11–30. San Francisco, CA: Jossey-Bass, 2004.
- May 2004 (Revised April 2005)
- Case
United States Army
By: Rajiv Lal and Laura Coleman
After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase...
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Keywords:
Advertising Campaigns;
Decisions;
Globalization;
Recruitment;
Management Teams;
Marketing Strategy;
United States
Lal, Rajiv, and Laura Coleman. "United States Army." Harvard Business School Case 504-038, May 2004. (Revised April 2005.)
- May 2004
- Article
Disclosure Practices of Foreign Companies Interacting with U.S. Markets
We analyze the disclosure practices of companies as a function of their interaction with the U.S. markets for a group of 794 firms from 24 countries in Asia-Pacific and Europe. Our analysis uses the Transparency and Disclosure scores developed recently by Standard &...
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Keywords:
Management Practices and Processes;
Markets;
Investment;
Size;
Performance;
Cross-Cultural and Cross-Border Issues;
Corporate Governance;
Corporate Disclosure;
Trade;
United States;
Asia;
Europe
Khanna, Tarun, Krishna G. Palepu, and Suraj Srinivasan. "Disclosure Practices of Foreign Companies Interacting with U.S. Markets." Journal of Accounting Research 42, no. 2 (May 2004).
- April 2004 (Revised September 2004)
- Case
IKEA Invades America
By: Youngme E. Moon
In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in...
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Keywords:
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Goals and Objectives;
Competitive Advantage;
Globalized Firms and Management;
Retail Industry;
United States
Moon, Youngme E. "IKEA Invades America." Harvard Business School Case 504-094, April 2004. (Revised September 2004.)
- April 2004 (Revised June 2004)
- Case
Entrepreneurship Goes Global: ResMed's Gamble
By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska
On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much...
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Keywords:
Business Model;
Globalization;
Innovation and Management;
Management;
Marketing Channels;
Production;
Expansion;
Medical Devices and Supplies Industry
Bartlett, Christopher A., Andrew N. McLean, and Meg Glinska. "Entrepreneurship Goes Global: ResMed's Gamble." Harvard Business School Case 304-051, April 2004. (Revised June 2004.)
- April 2004 (Revised July 2019)
- Case
Wal-Mart in Europe
By: J. Gunnar Trumbull and Louisa Neissa
Presents challenges facing Wal-Mart during its move into Germany. Explores the dynamics of the German retail market.
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Keywords:
Globalized Markets and Industries;
Distribution Channels;
Expansion;
Trade;
Foreign Direct Investment;
Retail Industry;
Europe;
Germany
Trumbull, J. Gunnar, and Louisa Neissa. "Wal-Mart in Europe." Harvard Business School Case 704-027, April 2004. (Revised July 2019.)
- April 2004 (Revised July 2007)
- Case
OfficeTiger
By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and...
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Keywords:
Mergers and Acquisitions;
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Growth and Development Strategy;
Service Operations;
India
Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "OfficeTiger." Harvard Business School Case 804-109, April 2004. (Revised July 2007.)
- April 2004
- Case
Marks & Spencer: The Phoenix Rises - A Multimedia Case Study
By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of...
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Keywords:
Brands and Branding;
Corporate Strategy;
Management Teams;
Retail Industry;
United Kingdom
Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.
- March 2004
- Teaching Note
ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth (TN)
Teaching Note to (9-503-007).
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- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- March 2004 (Revised May 2005)
- Case
Foreign Exchange Hedging Strategies at General Motors
By: Mihir A. Desai and Mark Veblen
How should a multinational firm manage foreign exchange exposures? Examines transactional, translational, and competitive exposures. Describes General Motors' corporate hedging policies, its risk management structure, and how accounting rules impact hedging decisions....
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Keywords:
Risk Management;
Multinational Firms and Management;
Currency Exchange Rate;
Investment;
Financial Markets;
Manufacturing Industry;
Auto Industry;
Argentina;
Japan;
Canada;
United States
Desai, Mihir A., and Mark Veblen. "Foreign Exchange Hedging Strategies at General Motors." Harvard Business School Case 204-024, March 2004. (Revised May 2005.)
- 2004
- Chapter
Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus
By: Rawi Abdelal
Keywords:
Energy;
Trade;
International Relations;
National Security;
Globalized Economies and Regions;
Globalized Markets and Industries;
Energy Industry;
Russia;
Ukraine;
Belarus
Abdelal, Rawi. "Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus." In Swords and Sustenance: The Economics of Security in Belarus and Ukraine, edited by Robert Legvold and Celeste Wallander, 101–127. Cambridge, MA: MIT Press, 2004. (Also published in Russian as "Razlichnoe ponimanie vzaimozavisimosti: natsional'naia bezopasnost' i torgovlia energoresursami mezhdu Rossiei, Ukrainoi, i Belarus'iu." In Mechi i orala: ekonomika natsional'noi bezopasnosti Belarusi i Ukrainy, ed. Robert Legvold and Celeste Wallander. Moscow: Interdialect, 2004, pp. 125-156.)
- February 2004 (Revised September 2006)
- Case
Apax Partners and Xerium S.A.
By: Josh Lerner, G. Felda Hardymon and Ann Leamon
In 2002, Apax Partners had to decide whether to accept a less-than-perfect offer for one of its portfolio companies or to refinance it. This company, a maker of paper industry consumables with a global presence, had been purchased in 1999 and performed extremely well...
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Keywords:
Leveraged Buyouts;
Globalized Markets and Industries;
Business Exit or Shutdown;
Borrowing and Debt;
Investment;
Cash Flow;
Pulp and Paper Industry
Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Apax Partners and Xerium S.A." Harvard Business School Case 804-084, February 2004. (Revised September 2006.)
- January 2004
- Background Note
Cross-Border Listings and Depositary Receipts
By: Mihir A. Desai, Maria Raga-Frances, Ami Dave, Mark Veblen and Kathleen Luchs
This case describes the varied instruments that have evolved to facilitate investments in foreign corporations, emphasizing American Depositary Receipts (ADRs) and cross-border listings. It describes the different types of ADRs and the regulatory requirements foreign...
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Keywords:
Financial Markets;
Cross-Cultural and Cross-Border Issues;
Business History;
Research;
Motivation and Incentives;
United States
Desai, Mihir A., Maria Raga-Frances, Ami Dave, Mark Veblen, and Kathleen Luchs. "Cross-Border Listings and Depositary Receipts." Harvard Business School Background Note 204-022, January 2004.
- 2004
- Chapter
Globalization in the Apparel and Textile Industries: What Is New and What Is Not?
By: Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond and David Weil
Abernathy, Frederick H., John T. Dunlop, Janice H. Hammond, and David Weil. "Globalization in the Apparel and Textile Industries: What Is New and What Is Not?" In Locating Global Advantage: Industry Dynamics in the International Economy, edited by Martin Kenney and Richard Florida. Stanford, CA: Stanford University Press, 2004.
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large...
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Keywords:
Business Ventures;
Organizational Design;
Technological Innovation;
Business Startups;
Venture Capital;
Brands and Branding;
Multinational Firms and Management;
Product Development;
Product Launch;
Corporate Entrepreneurship;
Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- December 2003 (Revised April 2005)
- Course Overview Note
Corporate Strategy: Course Note for Instructors
By: Bharat N. Anand
Introduces students to the concerns that impact a firm's choice of strategy, scope, and organization and assists in three central tasks that comprise the typical decision problem: diagnosing the sources of corporate advantage, evaluating the limits to such advantage,...
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Keywords:
Corporate Strategy
Anand, Bharat N. "Corporate Strategy: Course Note for Instructors." Harvard Business School Course Overview Note 704-461, December 2003. (Revised April 2005.)
- December 2003 (Revised October 2006)
- Case
Globalizing the Cost of Capital and Capital Budgeting at AES
By: Mihir A. Desai and Douglas Kurt Schillinger
With electricity generating businesses around the world, AES Corp. is seeking a methodology for calculating the cost of capital for its various businesses and potential projects. In the past, AES used the same cost of capital for all of its capital budgeting, but the...
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Keywords:
International Finance;
Risk Management;
Globalized Firms and Management;
Cost of Capital;
Valuation;
Emerging Markets;
Foreign Direct Investment;
Capital Budgeting;
Energy Industry;
South America
Desai, Mihir A., and Douglas Kurt Schillinger. "Globalizing the Cost of Capital and Capital Budgeting at AES." Harvard Business School Case 204-109, December 2003. (Revised October 2006.)
- November 2003 (Revised March 2006)
- Case
Dow Chemical's Bid for the Privatization of PBB in Argentina
By: Mihir A. Desai and Alexandra de Royere
What price should Dow Chemical bid for PBB, a petrochemical complex that is being privatized by the Argentine government? To answer this question, students are forced to consider the role of country risk, the underlying currency exposure of the business, and how to...
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Keywords:
Bids and Bidding;
Privatization;
Credit Derivatives and Swaps;
Cash Flow;
Emerging Markets;
Valuation;
Business and Government Relations;
Multinational Firms and Management;
Risk and Uncertainty;
Energy Industry;
Argentina
Desai, Mihir A., and Alexandra de Royere. "Dow Chemical's Bid for the Privatization of PBB in Argentina." Harvard Business School Case 204-021, November 2003. (Revised March 2006.)