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All HBS Web
(11,648)
- Faculty Publications (3,210)
Global →
- 1993
- Book
The Rise of Multinationals in Continental Europe
By: G. Jones and Harm Schroter
This book examines the historical growth of Continental European multinationals over the previous 100 years. It includes new research on the evolution of multinational firms in Germany, France, the Netherlands, Switzerland, Sweden and oter countries, and the book...
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Keywords:
Multinational Firms and Management;
Growth and Development;
Books;
Research;
France;
Germany;
Netherlands;
Sweden;
Switzerland
Jones, G., and Harm Schroter, eds. The Rise of Multinationals in Continental Europe. Aldershot: Edward Elgar Publishing, 1993.
- 1993
- Article
British Multinational Enterprise and British Business History since the Nineteenth Century
By: G. Jones
Jones, G. "British Multinational Enterprise and British Business History since the Nineteenth Century." Zeitschrift für Unternehmensgeschichte 38 (1993): 234–260.
- winter 1993
- Article
Horses for Courses: Organizational Forms for Multinational Corporations
By: S. Ghoshal and N. Nohria
Ghoshal, S., and N. Nohria. "Horses for Courses: Organizational Forms for Multinational Corporations." MIT Sloan Management Review 34, no. 2 (winter 1993): 23–35.
- 1993
- Chapter
The Law of the Sea Conference: Lessons for Negotiations to Control Global Warming
Keywords:
Negotiation;
Climate Change;
Environmental Sustainability;
Agreements and Arrangements;
International Relations
Sebenius, James K. "The Law of the Sea Conference: Lessons for Negotiations to Control Global Warming." In International Environmental Negotiation, edited by Gunnar Sjostedt, 189–216. Beverly Hills, CA: SAGE Publications, 1993.
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992
- Supplement
Wal-Mart Ventures into Mexico
By: David B. Yoffie and Jonathan Ginns
Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations.
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Yoffie, David B., and Jonathan Ginns. "Wal-Mart Ventures into Mexico." Harvard Business School Supplement 793-071, December 1992.
- November 1992 (Revised December 1992)
- Case
Pioneer in Egypt and Ethiopia
By: Ray A. Goldberg and David M. Theobald
Goldberg, Ray A., and David M. Theobald. "Pioneer in Egypt and Ethiopia." Harvard Business School Case 593-003, November 1992. (Revised December 1992.)
- 25 Nov 1991
- Lecture
Global Patterns in Corporate Governance and Regulation
By: W. Carl Kester
Kester, W. Carl. "Global Patterns in Corporate Governance and Regulation." Lecture at the Royal Institute of International Affairs and The Strategic Planning Society Conference on National versus European Regulation: Political, Economic and Corporate Strategic Dimensions, London, November 25, 1991. (Panel speaker.)
- 1992
- Book
Canada at the Crossroads: The Reality of a New Competitive Environment
By: M. E. Porter and The Monitor Company
Porter, M. E., and The Monitor Company. Canada at the Crossroads: The Reality of a New Competitive Environment. Ottawa: Business Council on National Issues, 1992.
- October 1992 (Revised December 1992)
- Case
American Connector Company (A)
By: Gary P. Pisano
American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and...
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Keywords:
Production;
Infrastructure;
Competitive Strategy;
Global Strategy;
Policy;
Strategic Planning;
Performance Productivity;
Management Analysis, Tools, and Techniques;
Performance Effectiveness;
Sunnyvale;
Japan
Pisano, Gary P. "American Connector Company (A)." Harvard Business School Case 693-035, October 1992. (Revised December 1992.)
- September 1992
- Case
Kodak Business Imaging Systems Division
By: Marie-Therese M. Flaherty and Steven C. Wheelwright
Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and...
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Keywords:
Framework;
Production;
Product;
Global Range;
Supply Chain Management;
Factories, Labs, and Plants;
Electronics Industry
Flaherty, Marie-Therese M., and Steven C. Wheelwright. "Kodak Business Imaging Systems Division." Harvard Business School Case 693-043, September 1992.
- 23 Sep 1992
- Lecture
Economic Strategies for a Global Economy
By: W. Carl Kester
Kester, W. Carl. "Economic Strategies for a Global Economy." Lecture at the United States Senate, hearings of the U.S. Senate Committee on the Judiciary (Senator Joseph R. Biden, Jr., Delaware, Chairman), U.S.Senate, Washington, D.C., September 23, 1992. (Provided testimony concerning capital investment, corporate governance, cost of capital, and the international competitiveness of the U.S. economy.)
- September 1992 (Revised November 1997)
- Case
DHL Worldwide Express
By: John A. Quelch
The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.
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Keywords:
Governance;
Business Subsidiaries;
Price;
Marketing Strategy;
Multinational Firms and Management;
Sales;
Shipping Industry
Quelch, John A., and Greg Conley. "DHL Worldwide Express." Harvard Business School Case 593-011, September 1992. (Revised November 1997.)
- September–October 1992
- Article
What Is a Global Manager?
By: C. A. Bartlett and S. Ghoshal
Bartlett, C. A., and S. Ghoshal. "What Is a Global Manager?" Harvard Business Review 70, no. 5 (September–October 1992): 124–132.
- August 1992
- Case
Otis Pacific Asia Operations (A): National Challenges
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the...
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Keywords:
Marketing Strategy;
Network Effects;
Problems and Challenges;
Global Strategy;
Goals and Objectives;
Service Delivery;
Competitive Advantage;
Competition;
Technology Industry;
Manufacturing Industry;
India;
Japan;
Malaysia;
Hong Kong
Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
- August 1992 (Revised June 1993)
- Case
Euro Disney: The First 100 Days
By: Gary W. Loveman and Leonard A. Schlesinger
The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of...
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Keywords:
Multinational Firms and Management;
Service Operations;
Service Delivery;
Corporate Strategy;
Customer Focus and Relationships;
Service Industry;
Entertainment and Recreation Industry;
Japan;
France;
United States
Loveman, Gary W., and Leonard A. Schlesinger. "Euro Disney: The First 100 Days." Harvard Business School Case 693-013, August 1992. (Revised June 1993.)
- May 1992 (Revised January 2000)
- Supplement
ABB: Accountability Times Two (A)
By: Robert L. Simons
Describes the complexity of setting and reconciling performance targets in a global, matrix company. The president of the Finnish industry and rail transport company has received targets from two bosses--his regional superior and his business area superior. Each has...
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Simons, Robert L. "ABB: Accountability Times Two (A)." Harvard Business School Supplement 192-141, May 1992. (Revised January 2000.)
- May 1992 (Revised January 2000)
- Supplement
ABB: Accountability Times Two (B)
By: Robert L. Simons
Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB...
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Simons, Robert L. "ABB: Accountability Times Two (B)." Harvard Business School Supplement 192-142, May 1992. (Revised January 2000.)
- May 1992 (Revised January 2000)
- Case
Asea Brown Boveri
In 1987, two European rivals--Asea AB of Sweden and BBC Brown Boveri Ltd. of Switzerland--merged to form Asea Brown Boveri. The new company employed 150,000 employees in 850 legal entities operating in 140 countries. The case describes the challenges facing Percy...
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Keywords:
Mergers and Acquisitions;
Globalization;
Problems and Challenges;
Leadership Style;
Selection and Staffing;
Organizational Structure;
Reports
Simons, Robert L., and Christopher A. Bartlett. "Asea Brown Boveri." Harvard Business School Case 192-139, May 1992. (Revised January 2000.)
- May 1992 (Revised January 2000)
- Case
Asea Brown Boveri: The ABACUS System
By: Robert L. Simons
Describes the computer-based information system (ABACUS) used to monitor and control business operations in a complex, global company. Describes the technical attributes of the database system, financial reporting requirements, target setting and profit calculations on...
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Keywords:
Financial Reporting;
Profit;
Business Growth and Maturation;
Analytics and Data Science;
Design;
Accounting Audits;
Growth and Development;
Globalized Firms and Management;
Complexity;
Technology Industry
Simons, Robert L. "Asea Brown Boveri: The ABACUS System." Harvard Business School Case 192-140, May 1992. (Revised January 2000.)