Filter Results
:
(3,198)
Show Results For
-
All HBS Web
(11,614)
- Faculty Publications (3,198)
Show Results For
-
All HBS Web
(11,614)
- Faculty Publications (3,198)
Global →
- December 1995
- Case
Layton Canada
By: Debora L. Spar
In 1993, Layton Canada finds itself caught in an intractable political situation. As part of a global reorganization process, the firm has been transformed from a subsidiary of a Dutch parent corporation to a subsidiary of a U.S. parent. Now, if it continues with its...
View Details
Spar, Debora L., Lygeia Ricciardi, and Laura Bures. "Layton Canada." Harvard Business School Case 796-108, December 1995.
- December 1995
- Case
Assessing Foreign Business Practices
By: Debora L. Spar
As businesses expand worldwide, corporations are increasingly being forced to grapple with definitions of "acceptable" foreign conduct. What differentiates a "bribe" from a "commission"? Should managers abroad refer to local custom or their own national laws in...
View Details
Spar, Debora L., and Zanley Galton. "Assessing Foreign Business Practices." Harvard Business School Case 796-105, December 1995.
- December 1995 (Revised March 1996)
- Case
Nestle and the Twenty-First Century
By: Ray A. Goldberg and Elizabeth Ashcroft
A leading food company rethinks its future in the global food system by major geographical areas.
View Details
Keywords:
Change Management;
Forecasting and Prediction;
Geographic Location;
Globalization;
Strategy;
System;
Food and Beverage Industry
Goldberg, Ray A., and Elizabeth Ashcroft. "Nestle and the Twenty-First Century." Harvard Business School Case 596-074, December 1995. (Revised March 1996.)
- December 1995 (Revised February 1999)
- Case
Toys "R" Us Japan
By: Debora L. Spar
Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's...
View Details
Keywords:
Market Entry and Exit;
Cross-Cultural and Cross-Border Issues;
Retail Industry;
Japan;
United States
Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)
- November 1995
- Case
The Benetton Group
By: James L. Heskett
The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some...
View Details
Keywords:
Marketing Strategy;
Business Strategy;
Global Strategy;
Sales;
Growth and Development;
Distribution;
Distribution Channels
Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
- November 1995
- Teaching Note
Marks & Spencer Go Global TN
By: Joseph L. Bower
Teaching Note for (1-395-524).
View Details
Keywords:
Management
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park.
View Details
Keywords:
Commercialization;
Globalization;
Film Entertainment;
Brands and Branding;
Entertainment and Recreation Industry
Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
- November 1995 (Revised October 1997)
- Case
Francisco de Narvaez at Tia (A)
By: Linda A. Hill and Stacy Palestrant
Describes Francisco de Narvaez's leadership efforts to transform his family-owned business into a market-driven, professionally run global company. Covers the events from 1989 to 1992.
View Details
Keywords:
Leading Change;
Family Business;
Family Ownership;
Global Strategy;
Problems and Challenges
Hill, Linda A., and Stacy Palestrant. "Francisco de Narvaez at Tia (A)." Harvard Business School Case 496-012, November 1995. (Revised October 1997.)
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?
View Details
Keywords:
Globalized Markets and Industries;
Brands and Branding;
Distribution;
Product Positioning;
Going Public;
Expansion;
Change;
Food and Beverage Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
- 1995
- Chapter
Global Competition and the Localization of Competitive Advantage
By: M. E. Porter and Rebecca E. Wayland
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.
View Details
Keywords:
Value;
Advertising Campaigns;
Globalization;
Brands and Branding;
Food and Beverage Industry
Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
- October 1995 (Revised December 1998)
- Case
Otis Elevator Company (A): China Strategy
By: Michael Y. Yoshino and Thomas W. Malnight
Examines the evolution of Otis's joint venture in China, from inception to the political crisis in 1989. Raises the question of whether or not the company should make an additional investment in the aftermath of the Tiananmen Square incident.
View Details
Keywords:
Joint Ventures;
Decisions;
Investment;
Globalization;
Government Administration;
Business and Government Relations;
Strategy;
China
Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (A): China Strategy." Harvard Business School Case 396-098, October 1995. (Revised December 1998.)
- October 1995
- Case
Otis Elevator Company (B): China Strategy
By: Michael Y. Yoshino and Thomas W. Malnight
Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China.
View Details
Keywords:
Management;
Conflict and Resolution;
Joint Ventures;
Expansion;
Growth and Development Strategy;
Business Strategy;
Globalization;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (B): China Strategy." Harvard Business School Case 396-099, October 1995.
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
View Details
Keywords:
Distribution;
Multinational Firms and Management;
Market Entry and Exit;
Brands and Branding;
Consumer Products Industry;
Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?
View Details
Keywords:
Decision Choices and Conditions;
Global Strategy;
Goods and Commodities;
Marketing Strategy;
Strategic Planning;
Expansion;
Food and Beverage Industry
Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- fall 1995
- Article
Stakeholder Negotiations over Third World Natural Resource Projects
By: James K. Sebenius and Hannah Riley
Sebenius, James K., and Hannah Riley. "Stakeholder Negotiations over Third World Natural Resource Projects." Cultural Survival Quarterly 19, no. 3 (fall 1995): 39–43.
- September 1995 (Revised March 1998)
- Case
Argentina's YPF Sociedad Anonima (B)
By: Michael Y. Yoshino and Carin-Isabel Knoop
YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed...
View Details
Keywords:
Acquisition;
Non-Renewable Energy;
Globalization;
Emerging Markets;
Market Entry and Exit;
Privatization;
Natural Environment;
Expansion;
United States;
Argentina
Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (B)." Harvard Business School Case 396-024, September 1995. (Revised March 1998.)
- September 1995
- Case
Richina Capital Partners Limited
By: William A. Sahlman and Jason Green
Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural...
View Details
Keywords:
Business Startups;
Venture Capital;
Problems and Challenges;
Emerging Markets;
Multinational Firms and Management;
Cross-Cultural and Cross-Border Issues;
Governance Compliance;
Business Strategy;
Expansion;
Investment Return;
China
Sahlman, William A., and Jason Green. "Richina Capital Partners Limited." Harvard Business School Case 396-059, September 1995.