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Publications
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- May 2025
- Supplement
Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)
By: Linda A. Hill and Lydia Begag
This fourth installment in the Pfizer Global Clinical Supply (GCS) transformation case series highlights how over a decade of cultural and digital evolution positioned GCS to meet unprecedented global challenges. In 2011, Michael Ku became the Vice President of GCS and... View Details
- April 2025
- Case
Lisa Su and AMD (A)
By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
- March 2025
- Case
Taylor Guitars: Making Employee Ownership Work The Taylor Way
By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
Keywords: Business Exit or Shutdown; Communication Strategy; Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Manufacturing Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
- March 2025 (Revised May 2025)
- Case
ING Türkiye: Flexible Work in a Competitive Banking Environment
By: Ashley Whillans and Nico Schaefer
This case explores ING Türkiye’s journey toward workplace flexibility within the traditionally conservative Turkish banking sector. Beginning with early remote work experiments in 2015 and culminating in the FlexING model, by 2024 ING Türkiye had positioned itself as a... View Details
- March 2025
- Case
Harvey: AI for Lawyers
By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
- February 2025
- Case
Luca de Meo at Renault Group (A)
By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
- February 2025
- Case
Luca de Meo at Renault Group (A) (Abridged)
By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
- February 2025
- Article
Deep Responsibility, SDGs, and Asia: A Historical Perspective
By: Geoffrey Jones
Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details
- January 2025 (Revised March 2025)
- Case
Creating Value by Splitting Aster: Can One Minus One Equal Two?
By: V.G. Narayanan and Kairavi Dey
Aster DM Healthcare (Aster), founded by Dr. Azad Moopen in 1987, is a prominent healthcare conglomerate with operations spanning hospitals, clinics, retail pharmacies, and diagnostic centers across India and the GCC. After its 2018 listing on India’s National Stock... View Details
- January 2025
- Case
Netflix: Takedown Troubles
By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Cost vs Benefits; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Decisions; Motion Pictures and Video Industry
- January 2025
- Case
Reimagining the Employee Experience at the LEGO Group
By: Amy Edmondson, Mark Mortensen and Elisabeth Powell
In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details
- January 2025 (Revised April 2025)
- Case
Mercado Libre: The Best Is Yet to Come
By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal
In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details
Keywords: Entrepreneurship; Multinational Firms and Management; Recruitment; Compensation and Benefits; Innovation Leadership; Innovation Strategy; Leadership Style; Business or Company Management; Management Practices and Processes; Management Succession; E-commerce; Emerging Markets; Distribution; Logistics; Organizational Culture; Organizational Design; Business Strategy; Competition; Growth and Development Strategy; Corporate Strategy; Technology Industry; Financial Services Industry; Retail Industry; Latin America; Mexico; Brazil; Argentina
- November 2024
- Supplement
AlphaGo (B): Birth of a New Intelligence
By: Shikhar Ghosh and Shweta Bagai
This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details
- October 2024
- Supplement
Hakluyt: from Corporate Intelligence to Trusted Advisors (B)
By: Joseph B. Fuller and Lena Duchene
This case is a continuation of an earlier study chronicling Hakluyt & Company (Hakluyt)’s transformation from an obscure boutique to a global corporate advisory firm with an outsized reputation. In August 2024, the firm faced a pivotal moment as managing partner Varun... View Details
Keywords: Business Growth and Maturation; Business Model; Talent and Talent Management; Capital Structure; Cash Flow; Corporate Finance; Equity; Stock Shares; Corporate Governance; Business History; Compensation and Benefits; Recruitment; Leadership Style; Growth Management; Management Succession; Management Teams; Organizational Culture; Performance Evaluation; Networks; Partners and Partnerships; Business Strategy; Competitive Advantage; Consulting Industry; Europe; United Kingdom; England; London
- September 2024 (Revised February 2025)
- Case
Aramco: Navigating the Energy Transition
By: Tarun Khanna and Gizem Cihan Dincsoy
In March 2024, Amin Nasser, president, and CEO of the Saudi Arabian Oil Company (Aramco), had just delivered a speech about the future of energy at a global energy conference. The world was behind schedule in meeting long-term climate change goals. The global shift... View Details
- September 2024
- Case
Topaz: Navigating Governance, Legacy, and Change
By: Christina R. Wing and Carla Larangeira
Since its founding in 2011, the Garza Sada brothers and their father positioned Topaz among leading family offices in Monterrey, Mexico, with several assets under management. Topaz aspired to have a transformative impact across multiple Mexican industries. An industry... View Details
Keywords: Business Conglomerates; Family Business; Governing and Advisory Boards; Managerial Roles; Management Succession; Family Ownership; Corporate Governance; Organizational Structure; Adoption; Financial Services Industry; Real Estate Industry; Education Industry; Energy Industry; Latin America; Mexico
- September 2024
- Case
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
- June 2024
- Case
SnapTravel: Betting on 'Super.com'
By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details
Keywords: Business Growth and Maturation; Business Plan; Business Startups; Change Management; Disruption; Transformation; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Decisions; Income; Entrepreneurship; Geographic Scope; Cross-Cultural and Cross-Border Issues; Health Pandemics; Surveys; Knowledge Acquisition; Knowledge Use and Leverage; Leading Change; Crisis Management; Goals and Objectives; Risk Management; Consumer Behavior; Game Theory; Risk and Uncertainty; Adaptation; Diversification; Expansion; System Shocks; Accommodations Industry; Technology Industry; Canada; United States; Las Vegas
- June 2024 (Revised December 2024)
- Case
Climate Governance at Linde plc (A)
By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of... View Details
Keywords: Climate Change; Environmental Sustainability; Green Technology; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing and Advisory Boards; Compensation and Benefits; Innovation Strategy; Leading Change; Goals and Objectives; Business and Shareholder Relations; Chemical Industry; United States; Germany; Europe; North America; London