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      • Faculty Publications  (313)

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      • May 2025
      • Case

      Netflix Beyond Streaming: Strategies for the Next Era of Entertainment

      By: Juan Alcacer and Lorenzo Lucidi
      Netflix loses subscribers for the first time in over a decade—can the streaming pioneer reinvent itself before competitors, costs, and churn catch up? In 2022, facing fierce competition and shifting consumer behaviors, Netflix confronts its most critical strategic... View Details
      Keywords: United States; Australia; Brazil; Canada; France; Germany; India; Japan; Mexico; Russia; South Korea; Spain; United Kingdom
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      Alcacer, Juan, and Lorenzo Lucidi. "Netflix Beyond Streaming: Strategies for the Next Era of Entertainment." Harvard Business School Case 725-429, May 2025.
      • April 2025
      • Supplement

      Arla Foods: Data-Driven Decarbonization (A) and (B) PowerPoint Supplement

      By: Michael Parzen, Michael W. Toffel and Susan Pinckney
      Arla implemented a data based price incentive systems to measure, track, and influence climate friendly changes to reduce CO2 emissions across the world’s fourth largest dairy cooperative. View Details
      Keywords: Dairy Industry; Food and Beverage Industry; Europe; European Union; United Kingdom; Germany; Denmark; Sweden; Netherlands; Luxembourg; Belgium
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      Parzen, Michael, Michael W. Toffel, and Susan Pinckney. "Arla Foods: Data-Driven Decarbonization (A) and (B) PowerPoint Supplement." Harvard Business School PowerPoint Supplement 625-106, April 2025.
      • April 2025
      • Teaching Note

      ZEISS: Commercializing Science

      By: Maria P. Roche
      Teaching Note for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P. "ZEISS: Commercializing Science." Harvard Business School Teaching Note 725-458, April 2025.
      • April 2025
      • Supplement

      #FutureFresenius: 'Committed to Life' in 2024 and Beyond (B)

      By: David J. Collis, Benjamin C. Esty and Haisley Wert
      From February 2024 onward, Fresenius SE & Co. KGaA continued to make progress on the #FutureFresenius transformation that CEO Michael Sen had initiated in October 2022. The company had completed the initial "reset" phase and moved into the "revitalize" portion of the... View Details
      Keywords: Corporate Strategy; Finance; Transformation; Leading Change; Health Industry; United States; Germany
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      Collis, David J., Benjamin C. Esty, and Haisley Wert. "#FutureFresenius: 'Committed to Life' in 2024 and Beyond (B)." Harvard Business School Supplement 725-415, April 2025.
      • April 2025
      • Case

      #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care

      By: David J. Collis, Benjamin C. Esty and Haisley Wert
      In February 2024, Fresenius CEO Michael Sen reflected on the company’s transformation journey from his office in Bad Homburg, Germany. With revenues of €22 billion and a mission to advance patient care, Fresenius had built a strong reputation through decades of... View Details
      Keywords: Strategic Planning; Corporate Strategy; Transformation; Finance; Leading Change; Organizational Culture; Organizational Structure; Alignment; Health Industry; Germany; United States
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      Collis, David J., Benjamin C. Esty, and Haisley Wert. "#FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care." Harvard Business School Case 725-361, April 2025.
      • April 2025
      • Supplement

      ZEISS: Commercializing Science

      By: Maria P. Roche and Richie Zitomer
      Spreadsheet Supplement for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
      • February 2025
      • Case

      Managing Complexity at mymuesli

      By: Thomas Graeber and Stacy Straaberg
      In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
      Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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      Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025.
      • January 2025 (Revised March 2025)
      • Case

      Thomas Müller: Mr. Bayern Munich

      By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott
      In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details
      Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; "Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany
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      Groysberg, Boris, Sascha L. Schmidt, Alexander Liebhart, and Sarah Abbott. "Thomas Müller: Mr. Bayern Munich." Harvard Business School Case 425-031, January 2025. (Revised March 2025.)
      • January 2025
      • Teaching Note

      AGENTS.inc: Pathways to Growth at an AI Startup

      By: Frank Nagle and Susan Pinckney
      Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details
      Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Technology Industry; Europe; Germany
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      Nagle, Frank, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Teaching Note 725-353, January 2025.
      • January 2025
      • Teaching Note

      Vytal: Packaging-as-a-Service

      By: George Serafeim, Michael W. Toffel and Stacy Straaberg
      Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
      Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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      Serafeim, George, Michael W. Toffel, and Stacy Straaberg. "Vytal: Packaging-as-a-Service." Harvard Business School Teaching Note 125-003, January 2025.
      • January 2025 (Revised February 2025)
      • Case

      From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen

      By: Boris Groysberg, Brian L. Walker, Sascha L. Schmidt and Gamze Yucaoglu
      This case follows Bayer Leverkusen football team through 2018-2024, as Fernando Carro takes the helm and makes organizational changes. Led by CEO Fernanda Carro, sporting director Simon Rolfes, and head coach Xabi Alonso, the Club becomes league champion for the first... View Details
      Keywords: Business Strategy; Alignment; Competitive Strategy; Leading Change; Organizational Change and Adaptation; Sports Industry; Europe; Germany
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      Groysberg, Boris, Brian L. Walker, Sascha L. Schmidt, and Gamze Yucaoglu. "From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen." Harvard Business School Case 425-040, January 2025. (Revised February 2025.)
      • January 2025
      • Case

      Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions

      By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
      John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details
      Keywords: Conflict Resolution; Perspective Taking; Liabilities; Family Business; Family Ownership; Business Growth and Maturation; Alignment; Cooperation; Attitudes; Behavior; Cognition and Thinking; Conflict Management; Conflict of Interests; Power and Influence; Perception; Trust; Perspective; Motivation and Incentives; Happiness; Identity; Goals and Objectives; Legal Liability; Contracts; Fairness; Values and Beliefs; Governance Controls; Governing Rules, Regulations, and Reforms; Family and Family Relationships; Manufacturing Industry; Germany
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      Cohen, Lauren, Octavian Graf Pilati, and Sophia Pan. "Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions." Harvard Business School Case 225-054, January 2025.
      • December 2024
      • Article

      Coordinating the Energy Transition: Electrifying Transportation in California and Germany

      By: Nicholas Goedeking and Jonas Meckling
      California and Germany share ambitious emission reduction targets. Yet California is ahead of Germany in electrifying transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... View Details
      Keywords: Electric Vehicles; Coordination; Technology Adoption; Infrastructure; Transportation; Government and Politics; Energy; Utilities Industry; Germany; California
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      Goedeking, Nicholas, and Jonas Meckling. "Coordinating the Energy Transition: Electrifying Transportation in California and Germany." Art. 114321. Energy Policy 195 (December 2024).
      • October 2024 (Revised January 2025)
      • Case

      Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

      By: Lauren Cohen, Maximilian Form and Sophia Pan
      When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details
      Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany
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      Cohen, Lauren, Maximilian Form, and Sophia Pan. "Citizens of the World: The International Legacy of Gloria von Thurn und Taxis." Harvard Business School Case 225-038, October 2024. (Revised January 2025.)
      • July 2024
      • Case

      Porsche

      By: Stefan Thomke and Daniela Beyersdorfer
      The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details
      Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe
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      Thomke, Stefan, and Daniela Beyersdorfer. "Porsche." Harvard Business School Case 625-038, July 2024.
      • July 2024
      • Case

      ZEISS: Commercializing Science

      By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer
      Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P., Carlota Moniz, and Daniela Beyersdorfer. "ZEISS: Commercializing Science." Harvard Business School Case 725-359, July 2024.
      • June 2024
      • Teaching Note

      Dirk Nowitzki: Changing the Game

      By: Boris Groysberg, Katherine Connolly Baden and Robin Abrahams
      Teaching Note for HBS Case No. 420-031. NBA Superstar Dirk Nowitzki was unsure whether the 2018-19 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to... View Details
      Keywords: Problems and Challenges; Practice; Retirement; Work-Life Balance; Success; Knowledge Acquisition; Knowledge Sharing; Knowledge Use and Leverage; Growth and Development; Philanthropy and Charitable Giving; Performance; Sports Industry; United States
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      Groysberg, Boris, Katherine Connolly Baden, and Robin Abrahams. "Dirk Nowitzki: Changing the Game." Harvard Business School Teaching Note 424-100, June 2024.
      • June 2024 (Revised December 2024)
      • Case

      Climate Governance at Linde plc (A)

      By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
      In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of... View Details
      Keywords: Climate Change; Environmental Sustainability; Green Technology; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing and Advisory Boards; Compensation and Benefits; Innovation Strategy; Leading Change; Goals and Objectives; Business and Shareholder Relations; Chemical Industry; United States; Germany; Europe; North America; London
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      Paine, Lynn S., Suraj Srinivasan, Emilie Billaud, and Vincent Dessain. "Climate Governance at Linde plc (A)." Harvard Business School Case 324-140, June 2024. (Revised December 2024.)
      • June 2024
      • Supplement

      Climate Governance at Linde plc (B)

      By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
      In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of... View Details
      Keywords: Climate Change; Environmental Sustainability; Green Technology; Multinational Firms and Management; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing and Advisory Boards; Compensation and Benefits; Innovation Strategy; Leading Change; Goals and Objectives; Business and Shareholder Relations; Chemical Industry; Energy Industry; United States; Germany; Europe; North America; London
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      Paine, Lynn S., Suraj Srinivasan, Emilie Billaud, and Vincent Dessain. "Climate Governance at Linde plc (B)." Harvard Business School Supplement 324-141, June 2024.
      • 2024
      • Book

      When Democracy Breaks: Studies in Democratic Erosion and Collapse, from Ancient Athens to the Present Day

      By: Archon Fung, David Moss and Odd Arne Westad
      Democracy is often described in two opposite ways, as either wonderfully resilient or dangerously fragile. Curiously, both characterizations can be correct, depending on the context. When Democracy Breaks aims to deepen our understanding of what separates democratic... View Details
      Keywords: Government and Politics; History; Culture; Failure
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      Fung, Archon, David Moss, and Odd Arne Westad, eds. When Democracy Breaks: Studies in Democratic Erosion and Collapse, from Ancient Athens to the Present Day. Oxford University Press, 2024.
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