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Publications

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    • All HBS Web  (94)
      • Faculty Publications  (11)

      German Manufacturing Remove German Manufacturing →

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      • February 2022 (Revised September 2022)
      • Case

      Lilium: Preparing for Takeoff

      By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney
      Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than...  View Details
      Keywords: SPACs; Business Model; Forecasting and Prediction; Green Technology; Capital Markets; Venture Capital; Initial Public Offering; Rural Scope; Urban Scope; City; Disruptive Innovation; Growth and Development Strategy; Technological Innovation; Demand and Consumers; Market Timing; Industry Growth; Infrastructure; Logistics; Product Design; Product Development; Production; Service Delivery; Service Operations; Strategic Planning; Partners and Partnerships; Risk and Uncertainty; Urban Development; Sustainable Cities; Business Strategy; Competitive Strategy; Competitive Advantage; Air Transportation; Aerospace Industry; Air Transportation Industry; Green Technology Industry; Transportation Industry; Travel Industry; Germany; Munich; Brazil; United States; Florida
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      Mojir, Navid, Vincent Dessain, Mette Fuglsang Hjortshoej, and Emer Moloney. "Lilium: Preparing for Takeoff." Harvard Business School Case 522-084, February 2022. (Revised September 2022.)
      • July 2020
      • Article

      Lessons from the Impact of Price Regulation on the Pricing of Anticancer Drugs in Germany

      By: Victoria D. Lauenroth, Aaron S. Kesselheim, Ameet Sarpatwari and Ariel Dora Stern
      Worldwide spending on prescription drugs has increased dramatically in recent years. Although this increase has been particularly pronounced in the U.S., it remains largely unaddressed there. In Europe, however, different approaches to regulating drug prices have been...  View Details
      Keywords: Pharmaceuticals; Prescription Drug Costs; Drug Pricing; Access To Care; Cost Reduction; Health Care and Treatment; Price; Governing Rules, Regulations, and Reforms; Cost Management; Germany
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      Lauenroth, Victoria D., Aaron S. Kesselheim, Ameet Sarpatwari, and Ariel Dora Stern. "Lessons from the Impact of Price Regulation on the Pricing of Anticancer Drugs in Germany." Health Affairs 39, no. 7 (July 2020): 1185–1193.
      • March 2020
      • Case

      ZEISS Group: Organize by Customer Culture?

      By: Willy C. Shih
      How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors...  View Details
      Keywords: Organizational Structure; Organizational Culture; Manufacturing Industry; Europe; Germany
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      Shih, Willy C. "ZEISS Group: Organize by Customer Culture?" Harvard Business School Case 620-103, March 2020.
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (F): Future Growth Plans

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,...  View Details
      Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
      • August 2019 (Revised November 2022)
      • Case

      Paradigm Capital Value Fund

      By: Luis M. Viceira and Elena Corsi
      Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target...  View Details
      Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry
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      Viceira, Luis M., and Elena Corsi. "Paradigm Capital Value Fund." Harvard Business School Case 220-014, August 2019. (Revised November 2022.)
      • May 2018
      • Article

      Was kostet die Zeit?

      By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel
      A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?  View Details
      Keywords: Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation and Management; Marketing; Luxury
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      Thomke, Stefan, Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.
      • May 2016 (Revised April 2018)
      • Case

      Building the Digital Manufacturing Enterprise of the Future at Siemens

      By: Willy Shih
      This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the...  View Details
      Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Life Cycle; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
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      Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
      • February 2012
      • Article

      Management Practices across Firms and Countries

      By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
      For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best...  View Details
      Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
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      Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
      • June 2007 (Revised September 2021)
      • Case

      Thomas J. Watson, IBM and Nazi Germany

      By: Geoffrey Jones, Grace Ballor and Adrian Brown
      Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company...  View Details
      Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States
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      Jones, Geoffrey, Grace Ballor, and Adrian Brown. "Thomas J. Watson, IBM and Nazi Germany." Harvard Business School Case 807-133, June 2007. (Revised September 2021.)
      • March 1998 (Revised November 2004)
      • Case

      FAG Kugelfischer-A German Restructuring

      By: Stuart C. Gilson
      A large German manufacturer of ball bearings and precision machinery experiences severe financial difficulty brought on by poor management practices, an ill-conceived acquisition of a former East German ball-bearings company, and an industry recession. The company...  View Details
      Keywords: Accounting; Acquisition; Restructuring; Economic Slowdown and Stagnation; Machinery and Machining; Policy; Resignation and Termination; Management Practices and Processes; Performance Evaluation; Business and Shareholder Relations; Business and Stakeholder Relations; Europe; Germany; United States
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      Gilson, Stuart C. "FAG Kugelfischer-A German Restructuring." Harvard Business School Case 298-046, March 1998. (Revised November 2004.)
      • November 1993 (Revised September 2018)
      • Case

      Rudi Gassner and the Executive Committee of BMG International (A)

      By: Linda Hill and Katherine Seger Weber
      Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a...  View Details
      Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Music Industry; Media and Broadcasting Industry; Germany
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      Hill, Linda, and Katherine Seger Weber. "Rudi Gassner and the Executive Committee of BMG International (A)." Harvard Business School Case 494-055, November 1993. (Revised September 2018.)
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