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  • April 2021
  • Teaching Note

GreenFire Energy, 2020: Geothermal Innovation
By: John R. Wells and Benjamin Weinstock
In June 2020, after ten years of effort, GreenFire Energy Inc. (GreenFire) demonstrated its new geothermal electricity generation technology, ECO2G™. While conventional geothermal electricity only supplied 0.5% of US demand, the new technology promised to increase this...  View Details
Keywords: Green Energy; Geothermal; Entrepreneur; Renewables; Geothermal Electricity; Green Technology; Renewable Energy; Energy Generation; Technological Innovation; Entrepreneurship; Strategy; Commercialization
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  • September 2020
  • Case

GreenFire Energy, 2020: Geothermal Innovation
By: John R. Wells and Benjamin Weinstock
In June 2020, GreenFire Energy Inc. (GreenFire) presented its report to the California Energy Commission indicating that its proof of concept project to demonstrate its new geothermal electricity generation technology, ECO2G™, had been a success. While conventional...  View Details
Keywords: Geothermal Electricity; Renewable Energy; Energy Generation; Technological Innovation; Commercialization; Strategy; Decision Choices and Conditions
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