Publications
Publications
Show Results For
-
All HBS Web
(235)
- Faculty Publications (17)
Page 1 of
17
Results
- September 2020
- Case
Walmart Health: Scaling During a Pandemic
By: Robert S. Huckman, Yoonjin Min and Marissa Thiel
Amidst the onset of COVID-19 pandemic in the United States, Marcus Obsborne, Vice President for Health and Wellness Transformation at Walmart was planning to scale its new health care clinic business, Walmart Health, to additional locations in Georgia and beyond....
View Details
- September 2020 (Revised November 2020)
- Supplement
Student Success at Georgia State University (B)
By: Michael W. Toffel, Robin Mendelson and Julia Kelley
This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving...
View Details
Keywords:
Education;
Higher Education;
Learning;
Curriculum And Courses;
Demographics;
Diversity;
Ethnicity;
Income;
Race;
Values And Beliefs;
Leadership;
Goals And Objectives;
Measurement And Metrics;
Operations;
Organizations;
Mission And Purpose;
Organizational Culture;
Outcome Or Result;
Performance;
Performance Effectiveness;
Performance Evaluation;
Performance Improvement;
Planning;
Strategic Planning;
Social Enterprise;
Nonprofit Organizations;
Social Issues;
Wealth And Poverty;
Equality And Inequality;
Technology;
Technology Platform;
Education Industry;
Atlanta
- September 2020 (Revised November 2020)
- Case
Student Success at Georgia State University (A)
By: Michael W. Toffel, Robin Mendelson and Julia Kelley
Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African...
View Details
Keywords:
Education;
Higher Education;
Learning;
Curriculum And Courses;
Demographics;
Diversity;
Ethnicity;
Income;
Race;
Leadership;
Goals And Objectives;
Measurement And Metrics;
Operations;
Organizations;
Mission And Purpose;
Organizational Culture;
Outcome Or Result;
Performance;
Performance Effectiveness;
Performance Evaluation;
Service Operations;
Performance Improvement;
Planning;
Strategic Planning;
Social Enterprise;
Nonprofit Organizations;
Social Issues;
Wealth And Poverty;
Equality And Inequality;
Technology;
Technology Platform;
Education Industry;
Atlanta
- August 2016 (Revised June 2017)
- Case
Oversight Systems
By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included...
View Details
Keywords:
Salesforce Management;
Sales;
Sales Strategy;
Entrepreneurial Sales;
Entrepreneurial Sales And Marketing;
Software Sales;
Marketing;
Marketing Management;
Distribution Channels;
Pricing;
Salesforce Management;
Distribution Channels;
Marketing Strategy;
Technology Industry;
North America;
United states;
Atlanta;
georgia (state, us)
- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer...
View Details
Keywords:
Leadership;
Leadership & Corporate Accountability;
Non-market Strategy;
Corporate Social Responsibility;
Politics;
Political Influence;
Political Strategy;
Political Risk;
Equity;
Gender;
Climate Change;
Communication Strategy;
Law;
Leadership;
Brands And Branding;
Media;
Problems And Challenges;
Civil Society Or Community;
Social Issues;
Public Opinion;
United states;
georgia (state, us);
North Carolina;
Indiana;
Indianapolis
- February 2016 (Revised January 2018)
- Case
Democracy, Sovereignty, and the Struggle over Cherokee Removal
By: David Moss, Marc Campasano and Dean Grodzins
By the mid-1830s, the U.S. Government and the State of Georgia had for years been pushing the Cherokees to turn all of their territory over to white settlers and move west, yet it appeared that most Cherokees wanted to keep their ancestral homeland. In October 1835,...
View Details
- December 2013 (Revised September 2017)
- Case
Atlanta Schools: Measures to Improve Performance
By: Robert Simons and Natalie Kindred
The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and...
View Details
Keywords:
Atlanta;
Education;
Test;
Testing;
Standardized Test;
Standardized Testing;
No Child Left Behind;
Nclb;
Cheating;
Performance Pressure;
Measurement;
Incentives;
Atlanta Public Schools;
Leadership;
Ethics;
Management;
Leadership;
Ethics;
Performance;
Performance Evaluation;
Performance Expectations;
Risk Management;
Education;
Education Industry;
United states;
georgia (state, us);
Atlanta
- October 2013 (Revised August 2016)
- Case
NOWaccount
By: Ramana Nanda, William A. Sahlman and Lauren Barley
It was September 2013, and NOWaccount Network Corporation (NOW®) co-founders John Hayes and Lara Hodgson were putting the final touches on the presentation deck for their annual shareholders' meeting. Along with co-founder Stacey Abrams, the pair had designed NOW's... View Details
- December 2011 (Revised February 2019)
- Case
The Indian Removal Act and the 'Trail of Tears'
By: Tom Nicholas, Ari Medoff, Raven Smith and Sam Subramanian
Native Americans were subjected to a protracted and painful process of forced removal from their land. The case provides "first hand" evidence on the debate over Indian removal as it took place during the early nineteenth century. The first document is excerpted from...
View Details
- October 2002 (Revised October 2005)
- Case
United Parcel Service's IPO
By: Paul M. Healy, Brett Laschinger and Ajay Shroff
Examines the valuation of United Parcel Service (UPS) at the time of its IPO in mid-1999. Offers students the opportunity to assess UPS's current performance relative to its major competitor, Federal Express (FedEx), and to judge whether that performance is...
View Details
- February 2002
- Case
Free Internet Initiative in LaGrange, Georgia
By: F. Warren McFarlan, Mark Keil and Garrett W. Meader
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer...
View Details
- April 2001 (Revised February 2002)
- Teaching Note
Radio One Inc. TN
Teaching Note for (9-201-025).
View Details
- 2000
- Article
Georgia Regional Transportation Authority: A Case Study of an Innovative Regional Planning Institution
By: Brian Trelstad
The Georgia Regional Transportation Authority (GRTA), a new regional planning institution, is a governor-appointed body of 15 regional leaders with broad authority over land use and transportation planning throughout the state. Created in the summer of 1999, GRTA...
View Details
- 1995
- Chapter
Investment in Pollution Compliance Options: The Case of Georgia Power
By: F. L. Reinhardt and M. Edleson
- June 1991
- Teaching Note
Savannah West, Teaching Note
By: William J. Poorvu and Katherine Sweetman
Teaching Note for (9-381-081).
View Details
- December 1980 (Revised January 1992)
- Case
Savannah West
By: William J. Poorvu and John H. Vogel Jr.
Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed...
View Details