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Publications

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    • All HBS Web  (205)
      • Faculty Publications  (15)

      GenerosityRemove Generosity →

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      • December 2022
      • Article

      The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples

      By: Lara B. Aknin, Elizabeth W. Dunn and Ashley V. Whillans
      Past studies show that spending money on other people—prosocial spending—increases a person’s happiness. However, foundational research on this topic was conducted prior to psychology’s credibility revolution (or “replication crisis”), so it is essential to ask... View Details
      Keywords: Happiness; Money
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      Aknin, Lara B., Elizabeth W. Dunn, and Ashley V. Whillans. "The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples." Current Directions in Psychological Science 31, no. 6 (December 2022): 536–545.
      • March 31, 2022
      • Article

      Two Approaches to Capping Health Care Prices

      By: Michael E. Chernew, Maximilian J. Pany and Leemore S. Dafny
      High health care prices for the privately-insured contribute to high premiums, which put downward pressure on wages, and induce employers to reduce benefit generosity and charge employees more for coverage. As the average annual premium for family coverage currently... View Details
      Keywords: Price Caps; Health Care and Treatment; Price
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      Chernew, Michael E., Maximilian J. Pany, and Leemore S. Dafny. "Two Approaches to Capping Health Care Prices." Health Affairs Forefront (March 31, 2022).
      • March 2022
      • Article

      When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

      By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
      When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
      Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
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      Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
      • March 2021
      • Article

      Loan Guarantees and Credit Supply

      By: Natalie Bachas, Olivia S. Kim and Constantine Yannelis
      The efficiency of federal lending guarantees depends on whether guarantees increase lending supply or simply act as a subsidy to lenders. We use notches in the guarantee rate schedule for Small Business Administration (SBA) loans to estimate the elasticity of bank... View Details
      Keywords: Borrowing and Debt; Financing and Loans; Banks and Banking; Credit
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      Bachas, Natalie, Olivia S. Kim, and Constantine Yannelis. "Loan Guarantees and Credit Supply." Journal of Financial Economics 139, no. 3 (March 2021): 872–894.
      • 2021
      • Article

      Fundraising for Stigmatized Groups: A Text Message Donation Experiment

      By: Katerina Linos, Laura Jakli and Melissa Carlson
      As government welfare programming contracts and NGOs increasingly assume core aid functions, they must address a long-standing challenge—that people in need often belong to stigmatized groups. To study other-regarding behavior, we fielded an experiment through a... View Details
      Keywords: Demographics; Philanthropy and Charitable Giving; Communication Strategy; Civil Society or Community; Non-Governmental Organizations; Welfare; Greece
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      Linos, Katerina, Laura Jakli, and Melissa Carlson. "Fundraising for Stigmatized Groups: A Text Message Donation Experiment." American Political Science Review 115, no. 1 (2021): 14–30.
      • 2021
      • Article

      Helping and Happiness: A Review and Guide for Public Policy

      By: Lara B. Aknin and Ashley V. Whillans
      Perhaps one of the most reaffirming findings to emerge over the past several decades is that humans not only engage in generous behavior, they also appear to experience pleasure from doing so. Yet not all acts of helping lead to greater happiness. Here, we review the... View Details
      Keywords: Generosity; Helping; Behavior; Motivation and Incentives; Happiness; Policy
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      Aknin, Lara B., and Ashley V. Whillans. "Helping and Happiness: A Review and Guide for Public Policy." Social Issues and Policy Review 15 (2021): 3–34.
      • Article

      Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending

      By: Ashley V. Whillans, Lara B. Aknin, Colin Ross, Lihan Chen and Frances S. Chen
      Who benefits most from helping others? Previous research suggests that common polymorphisms of the oxytocin receptor gene (OXTR) predict whether people behave generously and experience increases in positive mood in response to socially-focused experiences in daily... View Details
      Keywords: Prosocial Behavior; Positivity; Behavior Genetics; Individual Differences; Behavior; Emotions; Genetics; Spending
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      Whillans, Ashley V., Lara B. Aknin, Colin Ross, Lihan Chen, and Frances S. Chen. "Common Variants of the Oxytocin Receptor Gene Do Not Predict the Positive Mood Benefits of Prosocial Spending." Emotion 20, no. 5 (August 2020): 734–749.
      • August 2020
      • Article

      Does Spending Money on Others Promote Happiness? A Registered Replication Report

      By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
      Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage... View Details
      Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending
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      Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020).
      • May 18, 2020
      • Article

      Create a Culture of Generosity and Communication in Your Family Business

      By: Christina R. Wing and Rohit K. Gera
      The phrase “family business” is made up of two very different words: “family,” which calls to mind warm, fuzzy feelings around love, joy, and support, and “business,” which is measured in money, profits, impact, and assets. We put the two words together, and often, use... View Details
      Keywords: Family Business; Organizational Culture; Communication
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      Wing, Christina R., and Rohit K. Gera. "Create a Culture of Generosity and Communication in Your Family Business." Harvard Business Review (website) (May 18, 2020).
      • Article

      The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games

      By: Hernando Santamaría-García, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez and Mariano Sigman
      Previous studies in adults demonstrated that beliefs and sharing decisions in social scenarios are closely related. However, to date, little is known about the development of this relationship in children. By using a modified dictator game, we assessed sharing behavior... View Details
      Keywords: Dictator Game; Altruism; Generosity; Development; Conveniently Upset; Behavior; Values and Beliefs; Perception; Decision Making
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      Santamaría-García, Hernando, María Luz González-Gadea, Rafael Di Tella, Agustín Ibáñez, and Mariano Sigman. "The Interplay Between Sharing Behavior and Beliefs About Others in Children During Dictator Games." Journal of Experimental Child Psychology 166 (February 2018): 451–464.
      • Article

      Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics.

      By: Kristin L. Leimgruber, Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray and Laurie R. Santos
      The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial behavior within groups through paying-it-forward,... View Details
      Keywords: Prosociality; Reciprocity; Cooperation; Gratitude; Affect; Behavior
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      Leimgruber, Kristin L., Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray, and Laurie R. Santos. "Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics." PLoS ONE 9, no. 1 (January 2014).
      • 2014
      • Article

      Paying It Forward: Generalized Reciprocity and the Limits of Generosity

      By: Kurt Gray, Adrian F. Ward and Michael I. Norton
      When people are the victims of greed or recipients of generosity, their first impulse is often to pay back that behavior in kind. What happens when people cannot reciprocate, but instead have the chance to be cruel or kind to someone entirely different—to pay it... View Details
      Keywords: Moral Sensibility; Behavior; Situation or Environment; Attitudes
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      Gray, Kurt, Adrian F. Ward, and Michael I. Norton. "Paying It Forward: Generalized Reciprocity and the Limits of Generosity." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 247–254.
      • September 2012
      • Article

      Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass

      By: F. Gino and A. Galinsky
      In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who engages in selfish or dishonest behavior leads people to vicariously justify the actions of this individual and to behave more... View Details
      Keywords: Behavior; Relationships; Ethics; Research
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      Gino, F., and A. Galinsky. "Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass." Organizational Behavior and Human Decision Processes 119, no. 1 (September 2012): 15–26.
      • Article

      Informal Family Insurance and the Design of the Welfare State

      By: Rafael Di Tella and Robert MacCulloch
      We study unemployment benefit provision when the family also provides social insurance. In the benchmark case, more generous State transfers crowd out family risk-sharing one-for-one. An extension gives the State an advantage in enforcing transfers through taxes... View Details
      Keywords: Insurance; Design; Welfare
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      Di Tella, Rafael, and Robert MacCulloch. "Informal Family Insurance and the Design of the Welfare State." Economic Journal 112, no. 477 (February 2002): 481–503.
      • 1998
      • Working Paper

      Some Evidence on the Optimal Welfare State Based on Subjective Data

      By: Rafael Di Tella and Robert MacCulloch
      It is often difficult to evaluate all the costs and benefits of the welfare state. This paper suggests an alternative approach based on surveys of citizen satisfaction with welfare programs. In the first part of the paper we estimate the level of unemployment benefits... View Details
      Keywords: Personal Characteristics; Employment; Surveys; Programs; Government and Politics; Age; Income; Residency; Welfare; Governing Rules, Regulations, and Reforms; Cost vs Benefits; Satisfaction; United Kingdom
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      Di Tella, Rafael, and Robert MacCulloch. "Some Evidence on the Optimal Welfare State Based on Subjective Data." Harvard Business School Working Paper, No. 98-092, March 1998.
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