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- February 2021
- Case
Doist: Building the Future of Asynchronous Work
By: Prithwiraj Choudhury, Francesca Gino and Jeffrey Huizinga
- February 15, 2021
- Article
How Real Sales Learning Happens: In the Flow of Work
By: Yuchun Lee, Mark Magnacca and Frank V. Cespedes
- January 2021
- Case
Brigad: The Future of Work
By: Nien-he Hsieh, Elena Corsi and Daniela Beyersdorfer
In 2019 Florent Malbranche, CEO and co-founder of the French tech startup Brigad, pondered the next growth steps. Founded in 2015, Brigad’s objective was two-fold: to help restaurants and bars find qualified staff for punctual shifts, and to make it easier for...
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Keywords:
Entrepreneurship
- January 2021 (Revised January 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
Ai;
Ai Algorithms;
Ai Creativity;
Fashion;
Retail;
Retail Analytics;
Digital Marketing;
E-commerce;
E-commerce Strategy;
Platform;
Platforms;
Marketing Strategy;
Brands And Branding;
Consumer Behavior;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
Marketing Channels;
＂marketing Analytics＂;
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Data And Data Sets;
Analysis;
Creativity;
Marketing Strategy;
Brands And Branding;
Consumer Behavior;
Demand And Consumers;
Forecasting And Prediction;
Online Advertising;
Online Technology;
Mobile Technology;
Fashion Industry;
Retail Industry;
Apparel And Accessories Industry;
Consumer Products Industry;
United States
- January 2021
- Background Note
Note on the Future of Work
By: William R. Kerr, Joseph B. Fuller, Manjari Raman and Bailey McAfee
- January 2021 (Revised February 2021)
- Case
TCS: From Physical Offices to Borderless Work
By: Prithwiraj Choudhury and Malini Sen
Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,...
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- January 2021
- Case
Universal During COVID: The Future of Theatrical Windows
By: Hong Luo, Henry McGee and Carol Lin
- January 2021
- Case
Aptiv PLC Board of Directors (A)
By: Lynn S. Paine and Will Hurwitz
Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had...
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Keywords:
Automotive Industry;
Bankruptcy Reorganization;
Board Of Directors;
Board Committees;
Board Decisions;
Board Dynamics;
Corporate Boards;
Innovation And Strategy;
Legal Aspects Of Business;
Spin Off;
Strategic Alliances;
Strategic Change;
Strategic Evolution;
Supplier Relationships;
Technological Change;
Corporate Governance;
Governing And Advisory Boards;
Innovation Strategy;
Going Public;
Joint Ventures;
Leadership;
Restructuring;
Technological Innovation;
Transformation;
Auto Industry;
Europe;
United States
- January 2021
- Article
COVID-19 and the Workplace: Implications, Issues, and Insights for Future Research and Action
By: Kevin M. Kniffin, Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stephanie Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola, Connie R. Wanberg, Ashley V. Whillans, Michael P. Wilmot and Mark van Vugt
The impacts of COVID-19 on workers and workplaces across the globe have been dramatic. This broad review of prior research rooted in work and organizational psychology, and related fields, is intended to make sense of the implications for employees, teams, and work...
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- 2021
- Working Paper
The Psychosocial Impacts of Forced Idleness
By: Reshmaan Hussam, Erin M. Kelley, Gregory Lane and Fatima Zahra
Social scientists have long posited that employment may deliver psychological utility beyond the value of income alone. Existing literature, however, suffers from problems of selection into employment and an inability to disentangle the pecuniary and non-pecuniary...
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- 2021
- Working Paper
Housing Consumption and the Cost of Remote Work
By: Christopher Stanton and Pratyush Tiwari
- 2020
- Working Paper
Algorithm-Augmented Work Performance and Domain Experience: The Countervailing Forces of Ability and Aversion
By: Ryan Allen and Prithwiraj Choudhury
How does a knowledge worker’s level of domain experience affect their algorithm-augmented work performance? We propose and test theoretical predictions that domain experience has countervailing effects on algorithm-augmented performance: on one hand, domain experience...
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- December 2020
- Supplement
Komatsu: Video of Future Building Site
By: Rajiv Lal, David J. Collis and Akiko Saito
Short video that illustrates how an automated construction site would operate
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- December 2020
- Article
Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a...
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- 2020
- Working Paper
The Political Effects of Immigration: Culture or Economics?
By: Alberto Alesina and Marco Tabellini
We review the growing literature on the political effects of immigration. After a brief summary of the economics of immigration, we turn to the main focus of the paper: how immigrants influence electoral outcomes in receiving countries, and why. We start from the...
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- Article
Want to See the Future of Digital Health Tools? Look to Germany
By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin
A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the...
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- December 2020
- Article
Multinational Firms and the Politics of International Trade in Multidisciplinary Perspective
By: Grace A. Ballor and Aydin B. Yildirim
From the technical analyses of wide ranges of scholars to the public discourse backlashes against globalization, there is a huge volume of work historicizing, quantifying, and problematizing the complex role of multinational corporations (MNCs) in international trade....
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- Article
Incorporating the Arts to Create Technical Leaders of the Future
By: Linda A. Hill
Engineering education should be reimagined to create a new generation of technical leaders prepared to dream, invent, and steward the future. These leaders of tomorrow will need to bridge business, engineering, and the arts.
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- November 2020
- Teaching Note
Unilever's Response to the Future of Work
By: William R. Kerr and Bailey McAfee
Teaching Note for HBS Case No. 820-104.
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- November 2020
- Case
Creating a Virtual Internship at Goldman Sachs
By: Prithwiraj Choudhury, Iavor Bojnov and Emma Salomon
Goldman Sachs runs an annual internship for over 3,000 participants, spread across dozens of the firm's global offices. In 2020, the team brought all its resources to bear to transform the internship program into a fully virtual format in just a few short weeks. The...
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