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Publications

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    • All HBS Web  (626)
      • Faculty Publications  (42)

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      Forta Furniture: International Expansion
      IKEA: World’s Most Successful Furniture Retailer - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
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      • February 2021
      • Case

      AptDeco: Circular Economy Furniture Marketplace

      By: Ayelet Israeli and Jamie Merkrebs
      AptDeco, a used furniture marketplace was growing rapidly in the tri-state area. The Co-Founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...  View Details
      Keywords: E-commerce; E-commerce Strategy; Mobile; Digital Marketing; Word-of-mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth And Development Strategy; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-sided Markets; Two-sided Platforms; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; furniture; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Market Platforms; Marketing Channels; Online Advertising; Consumer Behavior; Acquisition; Growth And Development Strategy; Customer Focus And Relationships; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, Ny); New York (state, Us)
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      Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021.
      • Article

      Variety of Innovation in Global Value Chains

      By: Giulio Buciuni and Gary P. Pisano
      This article analyzes how the geography and organization of pre- and production stages in Global Value Chains (GVC) contribute to lead firms' innovation development. A novel approach in GVC studies is introduced based on transaction cost economics (TCE) and the...  View Details
      Keywords: Gvc; Global Value Chains; Manufacturing; Production; Global Range; Innovation And Invention
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      Buciuni, Giulio, and Gary P. Pisano. "Variety of Innovation in Global Value Chains." Art. 101167. Journal of World Business 56, no. 2 (February 2021).
      • June 2020
      • Case

      What IKEA Do We Want?

      By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
      In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort...  View Details
      Keywords: Business Strategy; Transformation; Leading Change; Mission And Purpose; Business Model; Emerging Markets; Customer Focus And Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
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      Alcácer, Juan, Cynthia A. Montgomery, Emilie Billaud, and Vincent Dessain. "What IKEA Do We Want?" Harvard Business School Case 720-429, June 2020.
      • September 2019 (Revised December 2019)
      • Case

      Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

      By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
      The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as...  View Details
      Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; United States
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      Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
      • September 2019 (Revised December 2019)
      • Supplement

      Anthony Soohoo: Retrospection on Dot & Bo

      By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
      The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about...  View Details
      Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; Learning; United States
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      Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo: Retrospection on Dot & Bo." Harvard Business School Supplement 820-037, September 2019. (Revised December 2019.)
      • March 2019
      • Supplement

      KITEA (E): IKEA's Opening Day

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA’s dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA’s Morocco store, as well as a detailed pricing comparison between IKEA...  View Details
      Keywords: Private Sector; For-profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (E): IKEA's Opening Day." Harvard Business School Supplement 719-422, March 2019.
      • March 2019
      • Teaching Note

      KITEA (A)—(F)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This Teaching Note accompanies the KITEA series of cases, which details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.  View Details
      Keywords: Private Sector; For-profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Market Entry And Exit; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon, and Karen Elterman. "KITEA (A)—(F)." Harvard Business School Teaching Note 719-490, March 2019.
      • February 2019
      • Supplement

      KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

      By: Ramon Casadesus-Masanell
      This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.  View Details
      Keywords: Kitea; Ikea; furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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      Casadesus-Masanell, Ramon. "KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)." Harvard Business School PowerPoint Supplement 719-807, February 2019.
      • January 2019 (Revised January 2021)
      • Case

      KITEA (A): Democratizing Furniture in Morocco

      By: Ramon Casadesus-Masanell and Gamze Yucaoglu
      The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed...  View Details
      Keywords: Retail; Kitea; furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
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      Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
      • October 2018 (Revised October 2018)
      • Teaching Note

      La-Z-Boy (A)

      By: Joseph B. Fuller and Julia Kelley
      Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to...  View Details
      Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth And Maturation; Brands And Branding; Competitive Strategy; Vertical Integration; Transformation; Retail Industry; Manufacturing Industry; Consumer Products Industry; United States
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      Fuller, Joseph B., and Julia Kelley. "La-Z-Boy (A)." Harvard Business School Teaching Note 319-048, October 2018. (Revised October 2018.)
      • June 2018
      • Case

      Forta Furniture: International Expansion

      By: John A. Quelch and Karthik Easwar
      The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings....  View Details
      Keywords: Market Entry And Exit; Global Range; Decision Making; Analysis; Cross-cultural And Cross-border Issues; Growth And Development Strategy; Brands And Branding; Expansion
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      Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion." Harvard Business School Brief Case 918-547, June 2018.
      • June 2018
      • Teaching Note

      Forta Furniture: International Expansion (Brief Case)

      By: John A. Quelch and Karthik Easwar
      Teaching Note for HBS No. 918-547.  View Details
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      Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion (Brief Case)." Harvard Business School Teaching Note 918-548, June 2018.
      • June 2018
      • Supplement

      Forta Furniture: International Expansion, Spreadsheet for Students (Brief Case)

      By: John A. Quelch and Karthik Easwar
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      Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 918-549, June 2018.
      • June 2018
      • Supplement

      Forta Furniture: International Expansion, Spreadsheet for Instructors (Brief Case)

      By: John A. Quelch and Karthik Easwar
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      Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 918-550, June 2018.
      • June 2018
      • Teaching Note

      Kvadrat: Leading for Innovation

      By: Boris Groysberg and Sarah L. Abbott
      In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat in...  View Details
      Keywords: Leadership; Business Or Company Management; Growth And Development Strategy; Human Resources; Asia
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      Groysberg, Boris, and Sarah L. Abbott. "Kvadrat: Leading for Innovation." Harvard Business School Teaching Note 418-088, June 2018.
      • 30 Jan 2018
      • Interview

      IKEA Founder Leaves Behind a Furniture Empire and a Troubling Past

      By: Nancy F. Koehn and Amanda McGowan
      Citation
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      Koehn, Nancy F., and Amanda McGowan. "IKEA Founder Leaves Behind a Furniture Empire and a Troubling Past." Boston Public Radio, WGBH, Boston, MA, January 30, 2018.
      • November 2017 (Revised May 2019)
      • Case

      Wayfair: Fast Furniture?

      By: Janice H. Hammond and Anna Shih
      Keywords: Supply Chain; Logistics; Distribution; Web; Retail Industry; United States
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      Hammond, Janice H., and Anna Shih. "Wayfair: Fast Furniture?" Harvard Business School Case 618-036, November 2017. (Revised May 2019.)
      • October 2016
      • Case

      La-Z-Boy (A)

      By: Joseph B. Fuller and Natalie Kindred
      Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to...  View Details
      Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth And Maturation; Brands And Branding; Competitive Strategy; Vertical Integration; Retail Industry; Manufacturing Industry; Consumer Products Industry; United States
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      Fuller, Joseph B., and Natalie Kindred. "La-Z-Boy (A)." Harvard Business School Case 317-034, October 2016.
      • October 2014
      • Case

      Mothercare, 2014

      By: John R. Wells and Galen Danskin
      In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and...  View Details
      Keywords: Retail; Strategy; United Kingdom; Strategy; Strategic Planning; Retail Industry; United Kingdom
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      Wells, John R., and Galen Danskin. "Mothercare, 2014." Harvard Business School Case 715-425, October 2014.
      • February 2014 (Revised March 2014)
      • Case

      Red Star Furniture Group Co. Ltd.

      By: Krishna G. Palepu and Pedro Nueno
      Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good...  View Details
      Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth And Development Strategy; Retail Industry; China
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      Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
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      Are you looking for?

      Forta Furniture: International Expansion
      IKEA: World’s Most Successful Furniture Retailer - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      → Search All HBS Web
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