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All HBS Web
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- Faculty Publications (2,978)
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it.
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Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
- August 1985
- Case
CML Group, Inc.: Going Public (C)
Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the...
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Keywords:
Initial Public Offering;
Going Public;
Problems and Challenges;
Consumer Products Industry;
Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (C)." Harvard Business School Case 286-009, August 1985.
- July 1985 (Revised July 1990)
- Case
Atlantic Corp.
By: Peter Tufano
Two forest products manufacturers negotiate the sale of a group of assets. ACRS would allow the buyer to rapidly depreciate the stepped up basis to justify a high valuation. The seller recently paid greenmail, and this transaction may be linked to its desire to avoid...
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Tufano, Peter. "Atlantic Corp." Harvard Business School Case 286-004, July 1985. (Revised July 1990.)
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
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Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- May 1985
- Case
Cole National Corp. (C): Consumer Products Division
Keywords:
Consumer Products Industry
Cespedes, Frank V. "Cole National Corp. (C): Consumer Products Division." Harvard Business School Case 585-173, May 1985.
- April 1985 (Revised September 1993)
- Background Note
Hattori-Seiko and the World Watch Industry in 1980
By: Michael E. Porter and Edward J. Hoff
Focuses on the industry's development and evolution in three principal watch producing countries: Switzerland, the United States, and Japan. Based in part on two earlier cases by F.T. Knickerbocker and H.E.R. Uyterhoeven.
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Porter, Michael E., and Edward J. Hoff. "Hattori-Seiko and the World Watch Industry in 1980." Harvard Business School Background Note 385-300, April 1985. (Revised September 1993.)
- April 1985 (Revised October 1988)
- Case
Everest Computer (A): The Development of the SuperMOS Process
By: Kim B. Clark
The research and development lab at the semiconductor development and manufacturing facility of a computer systems manufacturer has embarked on a radically improved semiconductor manufacturing process for application in a new computer system. The case offers a detailed...
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- April 1985 (Revised March 1986)
- Case
Seven-Up Division of Philip Morris
By: Michael E. Porter and Edward J. Hoff
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's...
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Keywords:
Acquisition;
Business Divisions;
Debates;
Profit;
Production;
Personal Development and Career;
United States
Porter, Michael E., and Edward J. Hoff. "Seven-Up Division of Philip Morris." Harvard Business School Case 385-321, April 1985. (Revised March 1986.)
- April 1985
- Supplement
Cleveland Twist Drill: Jim Bartlett, Video
By: Richard G. Hamermesh and Daniel F. Muzyka
Presents a question and answer session with Jim Bartlett, president of Cleveland Twist Drill. Edited into three parts. Bartlett provides additional insights into the case situation and also describes subsequent events at the company.
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Keywords:
Management Teams;
Corporate Strategy;
Policy;
Construction Industry;
Construction Industry
Hamermesh, Richard G., and Daniel F. Muzyka. "Cleveland Twist Drill: Jim Bartlett, Video." Harvard Business School Video Supplement 885-513, April 1985.
- April 1985
- Case
SEEQ Technology--1984
By: Kim B. Clark
Examines a decision about product and process technology facing a small, three-year old semiconductor company. The company must decide between pursuing a well-defined technology (N-MOS) with significant short-term advantages or an advanced technology (CMOS) that has...
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- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public...
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Keywords:
Business or Company Management;
Initial Public Offering;
Financial Markets;
Financial Strategy;
Planning;
Cost vs Benefits;
Strategy;
Entrepreneurship;
Consumer Products Industry;
Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
- March 1985 (Revised November 1985)
- Case
Wilmington Tap and Die
By: Robert S. Kaplan
The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an...
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Keywords:
Capital Budgeting;
Investment;
Accounting Audits;
Cost Management;
Technological Innovation;
Information Technology;
Performance Productivity;
Production;
Management Analysis, Tools, and Techniques;
Manufacturing Industry
Kaplan, Robert S. "Wilmington Tap and Die." Harvard Business School Case 185-124, March 1985. (Revised November 1985.)
- February 1985 (Revised June 2001)
- Teaching Note
Clarion Optical Co., Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-393-116).
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Keywords:
Consumer Products Industry
- February 1985 (Revised September 1988)
- Case
Komatsu Ltd.
Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case...
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Keywords:
Financial Crisis;
Machinery and Machining;
Price;
Growth and Development;
Brands and Branding;
Product Development;
Production;
Competitive Strategy;
Global Strategy;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry
Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
- February 1985 (Revised January 1989)
- Teaching Note
Tru-Paint, Inc., Teaching Note
By: Howard H. Stevenson and Michael J. Roberts
Keywords:
Industrial Products Industry
- September 1984 (Revised December 1992)
- Case
Federated Industries (A)
By: Robert J. Dolan
The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market.
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Keywords:
Supply and Industry;
Market Entry and Exit;
Price;
Goods and Commodities;
Competition;
Consumer Products Industry;
United States
Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.)
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104).
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- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with...
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Keywords:
Logistics;
Brands and Branding;
Networks;
Production;
Marketing Strategy;
Globalization;
Apparel and Accessories Industry;
United States;
Europe
Heskett, James L. "Benetton (A)." Harvard Business School Case 685-014, September 1984. (Revised February 1989.)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Consumer Products Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Consumer Products Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.