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Publications

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    • All HBS Web  (724)
      • Faculty Publications  (48)

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      All State Football Team
      TSG Hoffenheim: Football in the Age of Analytics
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      • 2021
      • Working Paper

      The MLS as a Sports Product – the Prominence of the World’s Game in the U.S.

      By: Stephen A. Greyser and Kenneth Cortsen
      The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of MLS from its first game in 1996...  View Details
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      Greyser, Stephen A., and Kenneth Cortsen. "The MLS as a Sports Product – the Prominence of the World’s Game in the U.S." Harvard Business School Working Paper, No. 21-111, March 2021. (Revised April 2021.)
      • 2021
      • Working Paper

      Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

      By: Patrick J. Ferguson and Karim R. Lakhani
      Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to...  View Details
      Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, And Gambling; Demand And Consumers; Outcome Or Result
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      Ferguson, Patrick J., and Karim R. Lakhani. "Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment." Harvard Business School Working Paper, No. 21-087, February 2021.
      • November 2020
      • Article

      Taxation in Matching Markets

      By: Arnaud Dupuy, Alfred Galichon, Sonia Jaffe and Scott Duke Kominers
      We analyze the effects of taxation in two-sided matching markets, i.e., markets in which all agents have heterogeneous preferences over potential partners. In matching markets, taxes can generate inefficiency on the allocative margin by changing who is matched to whom,...  View Details
      Keywords: Matching Markets; Labor Markets; Taxation; Labor; Markets
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      Dupuy, Arnaud, Alfred Galichon, Sonia Jaffe, and Scott Duke Kominers. "Taxation in Matching Markets." International Economic Review 61, no. 4 (November 2020): 1591–1634.
      • October 2020 (Revised March 2021)
      • Case

      Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

      By: Ranjay Gulati, Matthew Breitfelder and Monte Burke
      Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically...  View Details
      Keywords: National Football League; Leadership Style; Organizational Culture; Mission And Purpose; Relationships; Performance; Success; Sports; Sports Industry
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      Gulati, Ranjay, Matthew Breitfelder, and Monte Burke. "Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion." Harvard Business School Case 421-020, October 2020. (Revised March 2021.)
      • September 2020
      • Case

      The Indian Premier League, 2020

      By: John R. Wells and Benjamin Weinstock
      Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital...  View Details
      Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change And Adaptation; Growth And Development Strategy; Sports Industry; India
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      Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020.
      • April 2020
      • Teaching Plan

      Malcolm Turner at Vanderbilt

      By: David G. Fubini, Amy Klopfenstein and James Barnett
      This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of...  View Details
      Keywords: Organizations; Organizational Change And Adaptation; Organizational Culture; Sports; Planning; Strategic Planning; Education; Higher Education; Leadership; Leadership Style; Leading Change; Education Industry; Sports Industry; Tennessee
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      Fubini, David G., Amy Klopfenstein, and James Barnett. "Malcolm Turner at Vanderbilt." Harvard Business School Teaching Plan 420-081, April 2020.
      • November 2019
      • Teaching Note

      TSG Hoffenheim: Football in the Age of Analytics (A) and (B)

      By: Feng Zhu, Sascha L. Schmidt, Karim R. Lakhani and Shirley Sun
      Teaching Note for HBS Nos. 616-010 and 620-055.  View Details
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      Zhu, Feng, Sascha L. Schmidt, Karim R. Lakhani, and Shirley Sun. "TSG Hoffenheim: Football in the Age of Analytics (A) and (B)." Harvard Business School Teaching Note 620-067, November 2019.
      • November 2019
      • Teaching Note

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on...  View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media And Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.
      • October 2019
      • Supplement

      TSG Hoffenheim: Football in the Age of Analytics (B)

      By: Feng Zhu, Sascha L. Schmidt, Karim R. Lakhani and Sebastian Koppers
      Supplement for the (A) case (HBS No. 616-010).  View Details
      Keywords: football; Soccer; Bundesliga; Analytics; Innovation; Innovation And Strategy
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      Zhu, Feng, Sascha L. Schmidt, Karim R. Lakhani, and Sebastian Koppers. "TSG Hoffenheim: Football in the Age of Analytics (B)." Harvard Business School Supplement 620-055, October 2019.
      • October 2019 (Revised February 2020)
      • Case

      Relevent and LaLiga: Bringing Spanish Soccer to America

      By: Anita Elberse and David Moreno Vicente
      “Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by...  View Details
      Keywords: Soccer; football; Superstars; Talent; Talent Development; General Management; Marketing; Entertainment; Sports; Media; Talent And Talent Management; Globalization; Strategy; Sports Industry
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      Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
      • 2019
      • Working Paper

      How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS

      By: James K. Sebenius
      A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes and even our polarized politics. In December of that year, Rupert Murdoch’s fledgling Fox Network unexpectedly...  View Details
      Keywords: Bargaining; football; Negotiation; Sports; Media; Negotiation Tactics
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      Sebenius, James K. "How Rupert Murdoch Outfoxed Larry Tisch: Ten Enduring Lessons from the Negotiations that Wrested the NFL from CBS." Harvard Business School Working Paper, No. 19-098, March 2019.
      • February 2019 (Revised August 2019)
      • Case

      KangaTech

      By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
      On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused...  View Details
      Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research And Development; Decision Making; Growth And Development Strategy; Technology Industry; Sports Industry; Health Industry; Australia
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      Lakhani, Karim R., Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik, and Steven Randazzo. "KangaTech." Harvard Business School Case 619-049, February 2019. (Revised August 2019.)
      • November 2018
      • Case

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...  View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media And Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
      • January 2018
      • Supplement

      The National Football League and Brain Injuries (B)

      By: Richard G. Hamermesh and George Riedel
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      Hamermesh, Richard G., and George Riedel. "The National Football League and Brain Injuries (B)." Harvard Business School Supplement 818-082, January 2018.
      • February 2017
      • Article

      How Much Is a Win Worth? An Application to Intercollegiate Athletics

      By: Doug J. Chung
      Intercollegiate athletics in the United States have become a multibillion-dollar industry over the past several decades. In this study, we investigate the short- and long-term direct monetary effects of operating a winning athletics program for an academic institution...  View Details
      Keywords: Dynamic Panel Data; Heterogeneity; Instrumental Variables; Intercollegiate Athletics; Educational Finance; Entertainment Marketing; Higher Education; Marketing; Sports; Revenue; Education Industry; United States
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      Chung, Doug J. "How Much Is a Win Worth? An Application to Intercollegiate Athletics." Management Science 63, no. 2 (February 2017): 548–565.
      • November 2016
      • Case

      Bayern Munich in China

      By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
      In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base?  View Details
      Keywords: football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry And Exit; Online Technology; Sports Industry; Germany; China
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      Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
      • 2016
      • Working Paper

      More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

      By: Ragnar Lund and Stephen A. Greyser
      Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of...  View Details
      Keywords: Sponsorship; "sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
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      Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
      • September 2015
      • Case

      Deflategate and the National Football League

      By: Marco Iansiti and Christine Snively
      On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air...  View Details
      Keywords: "deflategate"; Analytics; National Football League; Nflpa; Roger Goodell; Tom Brady; Operations; United States
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      Iansiti, Marco, and Christine Snively. "Deflategate and the National Football League." Harvard Business School Case 616-008, September 2015.
      • September 2015 (Revised June 2017)
      • Case

      Futbol Club Barcelona

      By: Anita Elberse
      In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth...  View Details
      Keywords: Sports; Entertainment; Media; Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent And Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment And Recreation Industry; Barcelona
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      Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
      • August 2015 (Revised May 2017)
      • Case

      TSG Hoffenheim: Football in the Age of Analytics

      By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
      In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small...  View Details
      Keywords: Technology; Measurement And Metrics; Sports; Sports Industry
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      Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
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