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      • Faculty Publications  (249)

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      • March 2021
      • Article

      The Customer May Not Always Be Right: Customer Compatibility and Service Performance

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the...  View Details
      Keywords: Customer Compatibility; Satisfaction; Profitability; Service Operations; Customer Relationship Management; Customer Satisfaction; Performance
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488.
      • February 2021
      • Case

      A Cultural Transformation at Southeastern Grocers

      By: Suraj Srinivasan, Jonah S. Goldberg and Joseph A. Paul
      When Anthony Hucker, the CEO of Southeastern Grocers (SEG), took over in that role in July 2017, the company was in dire financial and operational condition and was headed towards bankruptcy. SEG, the fifth largest grocery chain in the U.S. in early 2021, operated...  View Details
      Keywords: Business Transformation; Organizational Culture; Strategy Execution; Retail; Performance; Organizational Culture; Retail Industry; United States; Florida
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      Srinivasan, Suraj, Jonah S. Goldberg, and Joseph A. Paul. "A Cultural Transformation at Southeastern Grocers." Harvard Business School Case 121-049, February 2021.
      • 2021
      • Working Paper

      Faith and Assimilation: Italian Immigrants in the U.S.

      By: Stefano Gagliarducci and Marco Tabellini
      We study the effects of religious organizations on immigrants' assimilation. We focus on the arrival of Italian Catholic churches in the US between 1900 and 1920, when four million Italians had moved to America, and anti-Catholic sentiments were widespread. We combine...  View Details
      Keywords: Immigration; Religion; Assimilation
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      Gagliarducci, Stefano, and Marco Tabellini. "Faith and Assimilation: Italian Immigrants in the U.S." Working Paper, February 2021.
      • January 2021
      • Case

      Anodot: Autonomous Business Monitoring

      By: Antonio Moreno and Danielle Golan
      Autonomous business monitoring platform Anodot leveraged machine learning to providing real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product...  View Details
      Keywords: Technology Platform; Online Technology; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
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      Moreno, Antonio, and Danielle Golan. "Anodot: Autonomous Business Monitoring." Harvard Business School Case 621-084, January 2021.
      • January 2021
      • Case

      eToro: Building the World's Largest Social Trading Network

      By: Elie Ofek and Danielle Golan
      Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...  View Details
      Keywords: Social Trading Platform; Investment; Social And Collaborative Networks; Marketing Strategy; Expansion
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      Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021.
      • January 2021
      • Article

      Using Models to Persuade

      By: Joshua Schwartzstein and Adi Sunderam
      We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model...  View Details
      Keywords: Model Persuasion; Data And Data Sets; Forecasting And Prediction; Mathematical Methods; Framework
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      Schwartzstein, Joshua, and Adi Sunderam. "Using Models to Persuade." American Economic Review 111, no. 1 (January 2021): 276–323.
      • Article

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...  View Details
      Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing
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      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
      • September 2020 (Revised January 2021)
      • Case

      Comviva: Exploring New Frontiers (A)

      By: Dante Roscini and Mahima Rao-Kachroo
      Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and...  View Details
      Keywords: Internet; Acquisition; Emerging Markets; Cross-cultural And Cross-border Issues; Mobile Technology; Growth And Development Strategy; Telecommunications Industry; India; South Asia
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      Roscini, Dante, and Mahima Rao-Kachroo. "Comviva: Exploring New Frontiers (A)." Harvard Business School Case 721-006, September 2020. (Revised January 2021.)
      • 2020
      • Working Paper

      Work Values Shape the Relationship Between Stress and (Un)Happiness

      By: George Ward, Hanne Collins, Michael I. Norton and Ashley V. Whillans
      While global wealth has risen over the past few decades, this has not translated into a less stressful life for most people. In fact, stress has risen for people worldwide. Across six studies— including large-scale survey data from over 150 countries—we show that the...  View Details
      Keywords: Workplace; Work Culture; Stress; Employment; Values And Beliefs; Happiness
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      Ward, George, Hanne Collins, Michael I. Norton, and Ashley V. Whillans. "Work Values Shape the Relationship Between Stress and (Un)Happiness." Harvard Business School Working Paper, No. 21-044, September 2020.
      • September–October 2020
      • Article

      When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy

      By: Rory McDonald and Robert Bremner
      To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a...  View Details
      Keywords: Entrepreneurship; Business Model; Strategy; Change Management; Organizational Change And Adaptation; Communication Strategy; Business And Stakeholder Relations
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      McDonald, Rory, and Robert Bremner. "When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy." Harvard Business Review 98, no. 5 (September–October 2020): 98–105.
      • 2020
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 2 Transactions in a Task Network

      By: Carliss Y. Baldwin
      From the 1930s through today, many economists have conceived of large technical systems for the production of goods and services as a series of transactions. This point of view has led eminent economists to assert that transactions are the fundamental unit of analysis...  View Details
      Keywords: Modularity; Technology; Organizations
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 2 Transactions in a Task Network." Harvard Business School Working Paper, No. 21-030, August 2020.
      • July 2020
      • Case

      Karen Bruck: Growing Managers at MercadoLibre

      By: Joshua D. Margolis, Fernanda Miguel and Mariana Cal
      Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.  View Details
      Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Organizational Culture; Retail Industry; Latin America; Argentina
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      Margolis, Joshua D., Fernanda Miguel, and Mariana Cal. "Karen Bruck: Growing Managers at MercadoLibre." Harvard Business School Case 421-013, July 2020.
      • Summer 2020
      • Article

      Venture Capital's Role in Financing Innovation: What We Know and How Much We Still Need to Learn

      By: Josh Lerner and Ramana Nanda
      Venture capital is associated with some of the most high-growth and influential firms in the world. Academics and practitioners have effectively articulated the strengths of the venture model. At the same time, venture capital financing also has real limitations in its...  View Details
      Keywords: Innovation; Financing; Venture Capital; Financing And Loans; Technological Innovation
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      Lerner, Josh, and Ramana Nanda. "Venture Capital's Role in Financing Innovation: What We Know and How Much We Still Need to Learn." Journal of Economic Perspectives 34, no. 3 (Summer 2020): 237–261.
      • June 2020
      • Teaching Note

      Shiseido Acquires Drunk Elephant

      By: Jill Avery
      On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and...  View Details
      Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers & Acquisitions; Startup; Dtc; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands And Branding; Mergers And Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty And Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
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      Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Teaching Note 520-121, June 2020.
      • 2020
      • Working Paper

      The Pursuit of Passion Propagates Privilege

      By: Josephine Tan and Jon M. Jachimowicz
      For many graduating college students entering the workforce, “pursue your passion” is not only a frequently repeated graduation mantra but also a commonly embraced ideal. In line with this view, prior academic research finds that passion connotes work-related benefits,...  View Details
      Keywords: Passion; Careers; Socioeconomic Status; Discrimination; Emotions; Personal Development And Career; Status And Position; Prejudice And Bias
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      Tan, Josephine, and Jon M. Jachimowicz. "The Pursuit of Passion Propagates Privilege." Harvard Business School Working Paper, No. 20-136, June 2020.
      • 2020
      • Working Paper

      EMEs and COVID-19: Shutting Down in a World of Informal and Tiny Firms

      By: Laura Alfaro, Oscar Becerra and Marcela Eslava
      Emerging economies are characterized by an extremely high prevalence of informality, small-firm employment and jobs not fit for working from home. These features factor into how the COVID-19 crisis has affected the economy. We develop a framework that, based on...  View Details
      Keywords: Covid-19; Emerging Economies; Informality; Firm-size Distribution; Health Pandemics; Developing Countries And Economies; Economy; System Shocks; Latin America
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      Alfaro, Laura, Oscar Becerra, and Marcela Eslava. "EMEs and COVID-19: Shutting Down in a World of Informal and Tiny Firms." Harvard Business School Working Paper, No. 20-125, June 2020. (See application of the methodology to Latin American Countries in the IMF Regional Economic Outlook: Western Hemisphere 2020, Chapter 3. https://www.imf.org/en/Publications/REO/WH/Issues/2020/10/13/regional-economic-outlook-western-hemisphere.)
      • May 2020
      • Case

      Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category

      By: Robert J. Dolan
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      Dolan, Robert J. "Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category." Harvard Business School Case 520-105, May 2020.
      • May 2020
      • Case

      Valuing Peloton

      By: E. Scott Mayfield
      Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%....  View Details
      Keywords: Business Model; Public Equity; Initial Public Offering; Disruptive Innovation; Business Strategy; Valuation; Entertainment And Recreation Industry; United States
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      Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Case 220-060, May 2020.
      • May 2020
      • Supplement

      Valuing Peloton

      By: E. Scott Mayfield
      Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic...  View Details
      Keywords: Business Model; Disruptive Innovation; Risk And Uncertainty; Stocks; Price; Valuation; Entertainment And Recreation Industry
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      Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Spreadsheet Supplement 220-717, May 2020.
      • 2020
      • Working Paper

      The Evolution of CEO Compensation in Venture Capital Backed Startups

      By: Michael Ewens, Ramana Nanda and Christopher Stanton
      We document new facts on the evolution of founder-CEO compensation in venture capital-backed startups. Having a tangible product (“product market fit”) is a fundamental milestone in CEOs’ compensation, marking the point where liquid cash compensation increases...  View Details
      Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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      Ewens, Michael, Ramana Nanda, and Christopher Stanton. "The Evolution of CEO Compensation in Venture Capital Backed Startups." Harvard Business School Working Paper, No. 20-119, May 2020. (Revised July 2020.)
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