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- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options.
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Keywords:
Distribution;
Multinational Firms and Management;
Market Entry and Exit;
Brands and Branding;
Consumer Products Industry;
Lebanon
Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize...
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Keywords:
Cost vs Benefits;
Product Marketing;
Market Entry and Exit;
Market Transactions;
Industry Structures;
Partners and Partnerships;
Vertical Integration;
Software;
Information Technology Industry;
China
Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
- January 1994
- Article
Foreign Multinationals in British Manufacturing, 1850-1962
By: G. Jones and Frances Bostock
This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the...
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Keywords:
Multinational Firms and Management;
Business Subsidiaries;
Expansion;
Chemicals;
Metals and Minerals;
Food;
Mergers and Acquisitions;
Market Entry and Exit;
Research and Development;
Trade;
Investment;
Production;
United Kingdom;
United States;
Scotland;
Wales
Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
- September 1993 (Revised June 1994)
- Case
Hewlett-Packard: Singapore (A)
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume...
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Keywords:
Information Technology;
Multinational Firms and Management;
Market Entry and Exit;
Competency and Skills;
Research and Development;
Cross-Cultural and Cross-Border Issues;
Product Development;
Computer Industry;
Singapore
Leonard, Dorothy A. "Hewlett-Packard: Singapore (A)." Harvard Business School Case 694-035, September 1993. (Revised June 1994.)
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by...
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Keywords:
Globalized Firms and Management;
Market Entry and Exit;
Operations;
Sales;
Beauty and Cosmetics Industry;
Asia
Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
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Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- October 1987 (Revised February 1992)
- Case
Motorola and Japan (A)
By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central...
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Keywords:
Market Entry and Exit;
Standards;
Competition;
Corporate Strategy;
Telecommunications Industry;
Japan
Yoffie, David B., and John J. Coleman. "Motorola and Japan (A)." Harvard Business School Case 388-056, October 1987. (Revised February 1992.)
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the...
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Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
- March 1980 (Revised February 1987)
- Case
Sweco, Inc. (A)
By: Michael E. Porter and George S. Yip
Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case...
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Keywords:
Cost vs Benefits;
Decisions;
Forecasting and Prediction;
Cost;
Analytics and Data Science;
Market Entry and Exit;
Competition
Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)
- Research Summary
Deregulation, Misallocation, and Size: Evidence from India
By: Laura Alfaro
This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm size dynamics and reallocation of resources within industries. Following deregulation, resource misallocation declines, and the left-hand tail of the firm size...
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- Teaching Interest
Leading Professional Service Firms
By: Andy Wu
As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This professional service firm...
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- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,...
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- Forthcoming
- Article
Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).
By: Michael Tushman and Timo O. Vuori
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a...
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- Research Summary
The Real Exchange Rate, Innovation and Productivity
By: Laura Alfaro
We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'...
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- Research Summary
The Servicification of the U.S. Economy: The Role of Startups versus Incumbent Firms
By: Karen Mills
Over the last few decades, the U.S. economy has exhibited a significant shift from manufacturing towards services. This transition has been particularly prominent in an important subcategory of services industries that drives innovation and employs many high-wage...
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