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Publications

Publications

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  • All HBS Web  (88)
    • Faculty Publications  (6)

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    • All HBS Web  (88)
      • Faculty Publications  (6)

      Firm Stereotypes Remove Firm Stereotypes →

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      • 2022
      • Working Paper

      Moral Deteriorations Sever Firm Identity

      By: Julian De Freitas, Zarema Khon, Pechthida Kim and Samuel G.B. Johnson
      Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were...  View Details
      Keywords: Corporate Identity; Morality; Brand Activism; Social Media; Business Ethics; Firm Stereotypes; Consumer Behavior; Public Opinion; Moral Sensibility; Brands and Branding; Government and Politics
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      De Freitas, Julian, Zarema Khon, Pechthida Kim, and Samuel G.B. Johnson. "Moral Deteriorations Sever Firm Identity." Harvard Business School Working Paper, No. 22-077, June 2022.
      • March–April 2017
      • Article

      Hiring an Entrepreneurial Leader: What to Look For

      By: Timothy Butler
      Aspiring to be innovative and agile, companies of all shapes and sizes want to recruit entrepreneurial managers. But most firms lack a scientific way to separate the true entrepreneurs from other candidates. To address that problem, Butler compared the psychological...  View Details
      Keywords: Selection and Staffing; Leadership Style; Attitudes
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      Butler, Timothy. "Hiring an Entrepreneurial Leader: What to Look For." Harvard Business Review 95, no. 2 (March–April 2017): 85–93.
      • February 2008
      • Article

      Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

      By: Geoffrey Jones
      This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to...  View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Globalism History; Markets and Industry History; Product Marketing; Standards; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
      • 2006
      • Working Paper

      Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms

      By: Modupe Akinola and David A. Thomas
      Workforce diversity continues to be a key focus for organizations, driven by globalization of the U.S. economy and the desire for organizations to more accurately reflect the demographic diversity of the US population. Yet, most research on diversity in organizations...  View Details
      Keywords: Diversity; Globalization; Employees; Retention; Knowledge Sharing; Research; United States
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      Akinola, Modupe, and David A. Thomas. "Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms." Harvard Business School Working Paper, No. 07-019, September 2006. (Revised August 2008.)
      • Article

      The Power in Demography: Women's Social Constructions of Gender Identity at Work

      By: R. J. Ely
      This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex...  View Details
      Keywords: Demographics; Gender; Labor
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      Ely, R. J. "The Power in Demography: Women's Social Constructions of Gender Identity at Work." Academy of Management Journal 38, no. 3 (June 1995): 589–634. (Winner, Academy of Management Journal Impact Award, 2021.)
      • Research Summary

      Overview

      By: Katherine B. Coffman
      Professor Coffman studies the sources of gender gaps in economically-important contexts. Her work focuses on the role of beliefs: how do stereotypes bias the beliefs that individuals hold about themselves (and others), and how do these biased beliefs shape...  View Details
      Keywords: Gender; Stereotypes; Diversity Management; Experiments
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