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Publications

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    • Faculty Publications  (74)

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    • All HBS Web  (2,764)
      • Faculty Publications  (74)

      Fine Arts Industry Remove Fine Arts Industry →

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      Fine Arts
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Museum of Fine Arts Boston
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      • January 2021
      • Supplement

      Barbara Krakow Gallery (B): Art and the Pandemic

      By: Jose B. Alvarez and David Lane
      Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.  View Details
      Keywords: Art Market; Covid-19; arts; Business Model; Change Management; Trends; Communication; Customer Focus And Relationships; Human Resources; Marketing; Distribution Channels; Outcome Or Result; Health Pandemics; fine arts industry
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      Alvarez, Jose B., and David Lane. "Barbara Krakow Gallery (B): Art and the Pandemic." Harvard Business School Supplement 521-031, January 2021.
      • June 2020 (Revised October 2020)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out—the global media and entertainment brand—had gone from a self-published counterculture publication in London...  View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands And Branding; Media; Marketing; Marketing Strategy; Organizational Change And Adaptation; Strategy; Media And Broadcasting industry; Food And Beverage industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised October 2020.)
      • June 2020
      • Teaching Note

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael Beverland
      Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is...  View Details
      Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands And Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products industry; United States
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      Avery, Jill, Giana M. Eckhardt, and Michael Beverland. "Brand Storytelling at Shinola." Harvard Business School Teaching Note 520-127, June 2020.
      • May 2020 (Revised August 2020)
      • Case

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
      Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....  View Details
      Keywords: Marketing; Brands And Branding; Marketing Communications; Advertising; Luxury; Consumer Products industry; Apparel And Accessories industry; Retail industry; Detroit; United States; North America
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      Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised August 2020.)
      • March 2020 (Revised October 2020)
      • Case

      Jeffrey Deitch: Art Entrepreneur

      By: Henry McGee, Rohit Deshpandé and Sarah Gulick
      Jeffrey Deitch is a gallery owner and art entrepreneur. The case discusses the decisions he has made in order to reach his current stage in life, including as a student, HBS grad, museum curator, art advisor, and gallery owner. The case also gives a background on the...  View Details
      Keywords: Cultural Entrepreneurship; arts; Personal Development And Career; fine arts industry; New York (city, Ny); Los Angeles
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      McGee, Henry, Rohit Deshpandé, and Sarah Gulick. "Jeffrey Deitch: Art Entrepreneur." Harvard Business School Case 320-042, March 2020. (Revised October 2020.)
      • February 2020 (Revised August 2020)
      • Case

      San Francisco Ballet: On 'Pointe' for the Future

      By: Rohit Deshpandé and Nicole Tempest Keller
      The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European...  View Details
      Keywords: arts; Business And Stakeholder Relations; Demographics; Organizational Change And Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco
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      Deshpandé, Rohit, and Nicole Tempest Keller. "San Francisco Ballet: On 'Pointe' for the Future." Harvard Business School Case 520-054, February 2020. (Revised August 2020.)
      • 2019
      • Chapter

      Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet

      By: Stephen A. Greyser and Ragnar Lund
      This chapter presents and interprets two field-based studies of sponsorship collaborations between major museums and significant financial institutions—a global multi-year partnership between the Guggenheim Foundation and UBS, and the pioneering regional integrated...  View Details
      Keywords: Museums; Financial Institutions; Partners And Partnerships; Culture; Cooperation
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      Greyser, Stephen A., and Ragnar Lund. "Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet." Chap. 11 in Museum Marketization: Cultural Institutions in the Neoliberal Era, edited by Karin M. Ekström, 188–207. Mastering Management in the Creative and Cultural Industries. Routledge, 2019.
      • November 2019
      • Teaching Note

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions...  View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; fine arts industry; Information Technology industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz and Alicia Keys: A Power Couple

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...  View Details
      Keywords: Entertainment; Music Entertainment; Personal Development And Career; Entrepreneurship; Goals And Objectives; Power And Influence; Music industry; Entertainment And Recreation industry; fine arts industry
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
      • October 2019 (Revised December 2019)
      • Case

      Swizz Beatz

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment And Recreation industry; fine arts industry; Music industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
      • September 2019
      • Case

      Alicia Keys

      By: Boris Groysberg, Annelena Lobb and Sarah Mehta
      This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...  View Details
      Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development And Career; fine arts industry; Music industry; United States
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      Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
      • July 2019 (Revised January 2020)
      • Case

      Backstage at Boston Ballet

      By: David G. Fubini, Begum Agca Okutgen and Julia Kelley
      At the beginning of her second year with Boston Ballet, Executive Director Meredith "Max" Hodges got some bad news—a developer had purchased one of Boston Ballet's school locations and was planning to terminate Boston Ballet's lease. Hodges had already overseen a...  View Details
      Keywords: arts; Buildings And Facilities; Decision Making; Theater Entertainment; Leadership; Business Or Company Management; Mission And Purpose; Organizational Change And Adaptation; Strategic Planning; Problems And Challenges; Nonprofit Organizations; Strategy; Marketing; Price; fine arts industry; Entertainment And Recreation industry; Education industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
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      Fubini, David G., Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised January 2020.)
      • January 2019 (Revised January 2021)
      • Case

      The Louvre

      By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
      Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and...  View Details
      Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus And Relationships; Mission And Purpose; Culture; Education; Brands And Branding; Marketing; fine arts industry
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      Deshpandé, Rohit, Francois-Lucien Vulliermet, and Daniela Beyersdorfer. "The Louvre." Harvard Business School Case 519-045, January 2019. (Revised January 2021.)
      • January–February 2019
      • Article

      Who Loses When a Team Wins? Better Performance Increases Racial Bias

      By: Letian Zhang
      Although it is well known that organizational and team performance influences strategic decision-making, little is known about its impact on ascriptive inequality. This study proposes a performance effect on racial bias: higher team performance reduces managers’...  View Details
      Keywords: Discrimination; Race And Ethnicity; Performance Feedback; Nba; Prejudice And Bias; Race; Ethnicity; Performance; Sports
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      Zhang, Letian. "Who Loses When a Team Wins? Better Performance Increases Racial Bias." Organization Science 30, no. 1 (January–February 2019): 40–50.
      • August 2018 (Revised September 2019)
      • Case

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take...  View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; fine arts industry; Information Technology industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
      • January 2018 (Revised October 2019)
      • Case

      Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

      By: Jill Avery
      A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da...  View Details
      Keywords: Brands; Brand Valuation; Art Collector; Arts Marketing; Auction House; Auctions; Luxury Brand; Luxury Consumers; Luxury Goods; Marketing; Valuation; Marketing Strategy; arts; Luxury; Value; Brands And Branding; fine arts industry; Italy; United Kingdom; Europe; United States; United Arab Emirates
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      Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
      • January 2018
      • Case

      Tomer Zvulun and The Atlanta Opera: At Crossroads (A)

      By: Michael L. Tushman and Kerry Herman
      In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the...  View Details
      Keywords: Innovation; Explore/exploit; Ambidexterity; Zvulun; Opera; Strategy; Talent; Talent Management; Non-profit; Leadership Transition; Organizational Behavior; Leadership; Innovation And Invention; Talent And Talent Management; arts; Strategic Planning; fine arts industry
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      Tushman, Michael L., and Kerry Herman. "Tomer Zvulun and The Atlanta Opera: At Crossroads (A)." Harvard Business School Case 418-012, January 2018.
      • 2017
      • Working Paper

      Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

      By: Geoffrey Jones and Emily Grandjean
      This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...  View Details
      Keywords: Product Launch; Failure; Problems And Challenges; Complexity; Governing Rules, Regulations, And Reforms; Agriculture And Agribusiness industry; Food And Beverage industry
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      Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
      • November 2017
      • Teaching Note

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...  View Details
      Keywords: Marketing; Marketing Strategy; Brands; Brand & Product Management; Big Data; "marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Marketing Channels; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands And Branding; Forecasting And Prediction; Data And Data Sets; Retail industry; Fashion industry; Apparel And Accessories industry; United States; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
      • November 2017
      • Case

      The Digital Factory – Siemens: Electronic Works Amberg

      By: Rajiv Lal and Scott F. Johnson
      The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's...  View Details
      Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Wireless Technology; Software; Internet; Production; Manufacturing industry; industrial Products industry; Technology industry; Germany
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      Lal, Rajiv, and Scott F. Johnson. "The Digital Factory – Siemens: Electronic Works Amberg." Harvard Business School Case 518-054, November 2017.
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      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Museum of Fine Arts Boston
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