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  • All HBS Web  (126)
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    • All HBS Web  (126)
      • Faculty Publications  (24)

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      • July 2020 (Revised November 2020)
      • Case

      Pricing at Netflix

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
      Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product...  View Details
      Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
      • November 2018 (Revised August 2020)
      • Case

      The Reinvention of Kodak

      By: Ryan Raffaelli and Christine Snively
      The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry...  View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
      • September 2018
      • Supplement

      AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)

      By: Henry McGee and Aldo Sesia
      The (B) case describes how AMC reacted to the threat from the subscription service MoviePass and provides AMC’s second quarter fiscal year 2018 results.  View Details
      Keywords: Exhibitors; Movies; Film Entertainment; Competitive Strategy; Finance; Performance
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      McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)." Harvard Business School Supplement 319-041, September 2018.
      • November 2016 (Revised May 2017)
      • Case

      The Black List

      By: Henry McGee and Sarah McAra
      Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...  View Details
      Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States
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      McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
      • April 2016 (Revised June 2019)
      • Case

      The Walt Disney Studios

      By: Anita Elberse
      In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight...  View Details
      Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
      • April 2016 (Revised February 2017)
      • Supplement

      Eastman Kodak Company: Restructuring a Melting Ice Cube

      By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
      In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an...  View Details
      Keywords: Restructuring; Financial Strategy; Investment; United States
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      Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Spreadsheet Supplement 216-707, April 2016. (Revised February 2017.)
      • August 2015 (Revised February 2017)
      • Case

      Eastman Kodak Company: Restructuring a Melting Ice Cube

      By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
      In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an...  View Details
      Keywords: Restructuring; Finance; Strategy; Investment; United States
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      Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised February 2017.)
      • February 2015 (Revised April 2018)
      • Supplement

      Dalian Wanda Group: The AMC Entertainment Acquisition (B)

      By: Willy Shih
      When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was...  View Details
      Keywords: AMC Entertainment; Wanda Group; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Expansion; Motion Pictures and Video Industry; China; United States
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      Shih, Willy. "Dalian Wanda Group: The AMC Entertainment Acquisition (B)." Harvard Business School Supplement 615-034, February 2015. (Revised April 2018.)
      • December 2014 (Revised April 2018)
      • Case

      Dalian Wanda Group: The AMC Entertainment Acquisition (A)

      By: Willy Shih
      When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was...  View Details
      Keywords: Dalian Wanda Group; AMC Entertainment; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Corporate Strategy; Expansion; Motion Pictures and Video Industry; China; United States
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      Shih, Willy. "Dalian Wanda Group: The AMC Entertainment Acquisition (A)." Harvard Business School Case 615-033, December 2014. (Revised April 2018.)
      • 2012
      • Working Paper

      Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry

      By: Venkat Kuppuswamy and Carliss Y. Baldwin
      Our paper tests a key prediction of property rights theory, specifically, that agents will respond to marginal incentives embedded in property rights when making non-contractible, revenue-enhancing investments (Grossman and Hart, 1986; Hart and Moore, 1990). Using rich...  View Details
      Keywords: Property Rights; Property; Rights; Investment; Contracts; Revenue; Motivation and Incentives; Motion Pictures and Video Industry; United States
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      Kuppuswamy, Venkat, and Carliss Y. Baldwin. "Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry." Harvard Business School Working Paper, No. 13-007, July 2012. (Revised August 2012.)
      • February 2009 (Revised June 2010)
      • Case

      Mibanco: Meeting the Mainstreaming of Microfinance

      By: Michael Chu and Gustavo A. Herrero
      Mibanco, Peru's leading microfinance bank, faces intense competition as the banking industry rushes into low income segments. Companion video clips bring into the classroom the contemporary reality of a world-class microfinance institution, where the unpaved streets...  View Details
      Keywords: Microfinance; Profit; Business History; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Marketing Strategy; Service Operations; Performance; Competition; Banking Industry; Peru
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      Chu, Michael, and Gustavo A. Herrero. "Mibanco: Meeting the Mainstreaming of Microfinance." Harvard Business School Case 309-095, February 2009. (Revised June 2010.)
      • October 2007
      • Article

      The Power of Stars: Do Star Actors Drive the Success of Movies?

      By: Anita Elberse
      Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers...  View Details
      Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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      Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
      • July 2006
      • Background Note

      Out of Frame: The Coming Digital Disruption of Hollywood

      By: Stephen P. Bradley, Brian DeLacey and Reed Martin
      The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening...  View Details
      Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
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      Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
      • August 2005
      • Teaching Note

      Tax-Motivated Film Financing at Rexford Studios (TN)

      By: Mihir A. Desai, Gabriel L. Loeb, Mark Veblen and Kathleen Luchs
      Keywords: Taxation; Finance; Motion Pictures and Video Industry
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      Desai, Mihir A., Gabriel L. Loeb, Mark Veblen, and Kathleen Luchs. "Tax-Motivated Film Financing at Rexford Studios (TN)." Harvard Business School Teaching Note 206-011, August 2005.
      • January 2005 (Revised August 2006)
      • Case

      Lean Forward Media

      By: Teresa M. Amabile and Victoria Winston
      Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in...  View Details
      Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
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      Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
      • April 2004
      • Supplement

      Tax-Motivated Film Financing at Rexford Studios

      By: Mihir A. Desai, Gabriel L. Loeb and Mark Veblen
      Spreadsheet to (9-203-005). Download only.  View Details
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      Desai, Mihir A., Gabriel L. Loeb, and Mark Veblen. "Tax-Motivated Film Financing at Rexford Studios." Harvard Business School Spreadsheet Supplement 204-708, April 2004.
      • September 2003 (Revised January 2004)
      • Case

      Giant Cinema

      By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs
      The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that...  View Details
      Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry
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      Baker, Malcolm P., Richard S. Ruback, Erik Stafford, and Kathleen Luchs. "Giant Cinema." Harvard Business School Case 204-052, September 2003. (Revised January 2004.)
      • November 2002
      • Background Note

      Strategy and Sources of Motion Picture Finance, The

      By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen
      This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture...  View Details
      Keywords: Film Entertainment; Financial Instruments; Financial Strategy; Financing and Loans; Globalized Markets and Industries; Taxation; Motivation and Incentives; Competitive Strategy; Entertainment and Recreation Industry; United States
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      Desai, Mihir A., Gabriel J. Loeb, and Mark Veblen. "Strategy and Sources of Motion Picture Finance, The." Harvard Business School Background Note 203-007, November 2002.
      • November 2002 (Revised November 2006)
      • Case

      Tax-Motivated Film Financing at Rexford Studios

      By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen
      The head of production for Rexford Studios must analyze the terms and value consequences of an international financing involving a German film fund. The financing involves a sale-leaseback structure where international tax rules give rise to a sizable economic pie that...  View Details
      Keywords: International Finance; Financing and Loans; Taxation; Cash Flow; Financial Strategy; Financial Management; Competition; Film Entertainment; Entertainment and Recreation Industry; Financial Services Industry; Germany
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      Desai, Mihir A., Gabriel J. Loeb, and Mark Veblen. "Tax-Motivated Film Financing at Rexford Studios." Harvard Business School Case 203-005, November 2002. (Revised November 2006.)
      • February 2001
      • Case

      ALWAYSi

      By: Paul A. Gompers and Sergio Rattner
      Anthony Soohoo, COO at ALWAYSi, an independent film distributor, is preparing projections for the company. Soohoo must decide which revenue streams the company should pursue. The firm is faced with a variety of attractive opportunities.  View Details
      Keywords: Forecasting and Prediction; Business Strategy; Revenue; Film Entertainment; Strategic Planning; Business Startups; Entertainment and Recreation Industry
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      Gompers, Paul A., and Sergio Rattner. "ALWAYSi." Harvard Business School Case 201-075, February 2001.
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