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    • All HBS Web  (2,090)
      • Faculty Publications  (222)

      Field Experiments Remove Field Experiments →

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      • December 2023
      • Article

      Save More Today or Tomorrow: The Role of Urgency in Pre-commitment Design

      By: Joseph S. Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi
      To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that...  View Details
      Keywords: Consumer Behavior; Decision Choices and Conditions
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      Reiff, Joseph S., Hengchen Dai, John Beshears, Katherine L. Milkman, and Shlomo Benartzi. "Save More Today or Tomorrow: The Role of Urgency in Pre-commitment Design." Journal of Marketing Research (JMR) 60, no. 6 (December 2023): 1095–1113.
      • 2023
      • Working Paper

      The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through

      By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
      Behavioral interventions often focus on reducing friction to encourage behavior change. In contrast, we provide evidence that adding friction can promote long-term behavior change when behaviors involve repeated costly efforts over longer time horizons. In...  View Details
      Keywords: Friction; Behavior; Environmental Sustainability; Transportation; Outcome or Result
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      Dykstra, Holly, Shibeal O'Flaherty, and A.V. Whillans. "The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through." Harvard Business School Working Paper, No. 24-020, October 2023.
      • 2023
      • Working Paper

      Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

      By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
      The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine...  View Details
      Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
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      Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.
      • Fall 2023
      • Article

      Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment

      By: Hong Luo and Julie Holland Mortimer
      Digitization has transformed how users find and use copyrighted goods, but many existing legal options remain difficult to access, possibly leading to infringement. In a field experiment, we contact firms that are caught infringing on expensive digital images. Emails...  View Details
      Keywords: Copyright Infringement; Field Experiment; Copyright; Lawfulness
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      Luo, Hong, and Julie Holland Mortimer. "Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment." Special Issue on Field Experiments edited by Michael Luca and Sarah Moshary. Journal of Economics & Management Strategy 32, no. 3 (Fall 2023): 523–542.
      • July–August 2023
      • Article

      Demand Learning and Pricing for Varying Assortments

      By: Kris Ferreira and Emily Mower
      Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...  View Details
      Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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      Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
      • July 2023
      • Article

      Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

      By: Raghabendra P. KC, Vincent Mak and Elie Ofek
      We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it....  View Details
      Keywords: Price; Behavior; Valuation; Philanthropy and Charitable Giving
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      KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635.
      • July 2023
      • Article

      So, Who Likes You? Evidence from a Randomized Field Experiment

      By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
      With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by...  View Details
      Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
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      Bapna, Ravi, Edward McFowland III, Probal Mojumder, Jui Ramaprasad, and Akhmed Umyarov. "So, Who Likes You? Evidence from a Randomized Field Experiment." Management Science 69, no. 7 (July 2023): 3939–3957.
      • June 2023
      • Article

      Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures

      By: Jung Ho Choi, Joseph Pacelli, Kristina M. Rennekamp and Sorabh Tomar
      We examine how information about the diversity of a potential employer's workforce affects individuals’ job-seeking behavior. We embed a field experiment in job recommendation emails from a leading career advice agency in the U.S. The experimental treatment involves...  View Details
      Keywords: Diversity; Job Search; Employees; Corporate Disclosure
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      Choi, Jung Ho, Joseph Pacelli, Kristina M. Rennekamp, and Sorabh Tomar. "Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures." Journal of Accounting Research 61, no. 3 (June 2023): 695–735.
      • June 2023
      • Article

      The Salary Taboo: Privacy Norms and the Diffusion of Information

      By: Zoë Cullen and Ricardo Perez-Truglia
      The limited diffusion of salary information has implications for labor markets, such as wage discrimination policies and collective bargaining. Access to salary information is believed to be limited and unequal, but there is little direct evidence on the sources of...  View Details
      Keywords: Search Costs; Privacy; Norms; Compensation; Financial Industry; Field Experiment; Knowledge Dissemination; Equality and Inequality; Gender; Compensation and Benefits; Societal Protocols
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      Cullen, Zoë, and Ricardo Perez-Truglia. "The Salary Taboo: Privacy Norms and the Diffusion of Information." Art. 104890. Journal of Public Economics 222 (June 2023).
      • 2023
      • Working Paper

      Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

      By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
      Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure...  View Details
      Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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      Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Harvard Business School Working Paper, No. 23-066, April 2023. (Accepted by Organization Science.)
      • May–June 2023
      • Article

      Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

      By: Weijia Dai, Hyunjin Kim and Michael Luca
      Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from...  View Details
      Keywords: Advertising; Digital Marketing; Outcome or Result
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      Dai, Weijia, Hyunjin Kim, and Michael Luca. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment." Marketing Science 42, no. 3 (May–June 2023): 429–439.
      • April 2023
      • Article

      A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-off Between Goal Granularity and Flexibility

      By: Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman and Angela L. Duckworth
      Research suggests that breaking overarching goals into more granular subgoals is beneficial for goal progress. However, making goals more granular often involves reducing the flexibility provided to complete them, and recent work shows that flexibility can also be...  View Details
      Keywords: Goals and Objectives; Outcome or Result; Performance Improvement
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      Rai, Aneesh, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman, and Angela L. Duckworth. "A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-off Between Goal Granularity and Flexibility." Journal of Applied Psychology 108, no. 4 (April 2023): 621–634.
      • April 2023
      • Article

      Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below

      By: Ting Zhang, Dan Wang and Adam D. Galinsky
      Although mentorship is vital for individual success, potential mentors often view it as a costly burden. To understand what motivates mentors to overcome this barrier and more fully engage with their mentees, we introduce a new construct, learning direction, which...  View Details
      Keywords: Mentoring; Learning Direction; Interpersonal Communication; Learning; Leadership Development
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      Zhang, Ting, Dan Wang, and Adam D. Galinsky. "Learning Down to Train Up: Mentors Are More Effective When They Value Insights from Below." Academy of Management Journal 66, no. 2 (April 2023): 604–637.
      • February 2023
      • Article

      Increasing the Demand for Workers with a Criminal Record

      By: Zoë Cullen, Will Dobbie and Mitchell Hoffman
      State and local policies increasingly restrict employers’ access to criminal records, but without addressing the underlying reasons that employers may conduct criminal background checks. Employers may thus still want to ask about a job applicant’s criminal record...  View Details
      Keywords: Criminal Record; Hiring; Background Checks; Recruitment; Insurance
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      Cullen, Zoë, Will Dobbie, and Mitchell Hoffman. "Increasing the Demand for Workers with a Criminal Record." Quarterly Journal of Economics 138, no. 1 (February 2023): 103–150.
      • 2023
      • Working Paper

      Life After Death: A Field Experiment with Small Businesses on Information Frictions, Stigma, and Bankruptcy

      By: Shai Benjamin Bernstein, Emanuele Colonnelli, Mitchell Hoffman and Benjamin Iverson
      In a randomized control trial (RCT) with U.S. small businesses, we document that a large share of firms are not well-informed about bankruptcy. Many assume that bankruptcy necessarily entails the death of a business and do not know about Chapter 11 bankruptcy, where...  View Details
      Keywords: Small Business; Insolvency and Bankruptcy; Knowledge Dissemination; Outcome or Result
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      Bernstein, Shai Benjamin, Emanuele Colonnelli, Mitchell Hoffman, and Benjamin Iverson. "Life After Death: A Field Experiment with Small Businesses on Information Frictions, Stigma, and Bankruptcy." NBER Working Paper Series, No. 30933, February 2023.
      • December 2022
      • Article

      The Rise of People Analytics and the Future of Organizational Research

      By: Jeff Polzer
      Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,...  View Details
      Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees
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      Polzer, Jeff. "The Rise of People Analytics and the Future of Organizational Research." Art. 100181. Research in Organizational Behavior 42 (December 2022). (Supplement.)
      • 2023
      • Working Paper

      Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

      By: Daniel Yue, Paul Hamilton and Iavor Bojinov
      Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)...  View Details
      Keywords: Analytics and Data Science
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      Yue, Daniel, Paul Hamilton, and Iavor Bojinov. "Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development." Harvard Business School Working Paper, No. 23-029, December 2022. (Revised April 2023.)
      • December 2022
      • Article

      'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

      By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino
      People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces....  View Details
      Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective
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      Abi-Esber, Nicole, Jennifer E. Abel, Juliana Schroeder, and Francesca Gino. "'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback." Journal of Personality and Social Psychology 123, no. 6 (December 2022): 1362–1385.
      • 2022
      • Working Paper

      Politics at Work

      By: Emanuele Colonnelli, Valdemar Pinho Neto and Edoardo Teso
      We study how individual political views shape firm behavior and labor market outcomes. Using new micro-data on the political affiliation of business owners and private-sector workers in Brazil over the 2002–2019 period, we first document the presence of political...  View Details
      Keywords: Private Sector; Employees; Prejudice and Bias; Brazil
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      Colonnelli, Emanuele, Valdemar Pinho Neto, and Edoardo Teso. "Politics at Work." Working Paper, December 2022.
      • December 2022
      • Article

      Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo

      By: Stefan Dimitriadis and Rembrand Koning
      Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections...  View Details
      Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo
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      Dimitriadis, Stefan, and Rembrand Koning. "Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo." Management Science 68, no. 12 (December 2022): 8635–8657.
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