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  • May 3, 2023
  • Article

What Top-Performing Sales Managers Do Differently
By: Mike Schultz and Frank V. Cespedes
Sales managers hire reps, influence their training, provide (we hope) feedback and so reinforce good selling behaviors, and are key in the execution of growth and change initiatives. In a study of more than 1,000 sales managers and sellers across industries, we found...  View Details
Keywords: Management Practices and Processes; Sales; Performance Effectiveness
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  • April 12, 2023
  • Article

Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...  View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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  • March 2023
  • Case

Wilshire Lane Capital
By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general...  View Details
Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States
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  • February 2023
  • Case

SIMmersion: Simulating Crucial Conversations
By: Alison Wood Brooks, Julian Zlatev and F Katelynn Boland
This case introduces readers to SIMmersion, a company founded in 2002 that creates and sells training programs to firms, government agencies, educational institutions, and individuals (B2B and B2C). Their training programs are built around simulations (“sims”) that...  View Details
Keywords: Decision Making; Interpersonal Communication; Training
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  • January 2023
  • Module Note

Network Effects in Technology
By: Andy Wu and Matt Higgins
In business and strategy contexts, network effects are often accompanied by bandwagon (or herding) effects, positive feedback loops (or accumulated advantage effects), and market tipping (or winner-take-all dynamics). Though these phenomena are often grouped together...  View Details
Keywords: Strategy; Network Effects
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  • December 2022
  • Article

'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback
By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino
People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces....  View Details
Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective
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  • December 2022
  • Article

Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo
By: Stefan Dimitriadis and Rembrand Koning
Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections...  View Details
Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo
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  • September 2022
  • Case

Blake Sports: Evolution of the CEO and the Executive Team
By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star...  View Details
Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom
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  • August 2022
  • Case

Rocket Learning: Evidence in Action
By: Brian Trelstad, Tomas Rosales and Malini Sen
Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a...  View Details
Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia
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  • July 2022
  • Case

Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...  View Details
Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
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  • July 8, 2022
  • Article

How to Conduct a Great Performance Review
By: Frank V. Cespedes
Dissatisfaction with performance appraisals is pervasive, but they remain an essential managerial responsibility. The purpose of performance reviews is two-fold: an accurate and actionable evaluation of performance, and then development of that person’s skills in line...  View Details
Keywords: Performance Review; Feedback; Employees; Management Skills
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  • July 2022
  • Article

The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others
By: Ke Wang, Erica R. Bailey and Jon M. Jachimowicz
Employees are increasingly exhorted to “pursue their passion” at work. Inherent in this call is the belief that passion will produce higher performance because it promotes intrapersonal processes that propel employees forward. Here, we suggest that the pervasiveness of...  View Details
Keywords: Passion; Self-fufilling Prophecy; Lay Beliefs; Interpersonal Processes; Employees; Performance; Attitudes; Organizational Culture; Social Psychology
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  • June 18, 2022
  • Article

In Defense of Online Anonymity
By: Michael Luca
Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination  View Details
Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias
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  • March 2022
  • Case

GrowSari (A): Design for the Last Mile Customer
By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,...  View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
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  • March 2022
  • Supplement

GrowSari (B)
By: Brian Trelstad, Cam Carag and Michi Ferreol
Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed...  View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
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  • March 2022
  • Article

Gender Gaps in Venture Capital Performance
By: Paul A. Gompers, Vladimir Muhkarlyamov, Emily Weisburst and Yuhai Xuan
We explore gender differences in performance in a comprehensive sample of venture capital investments in the United States. Investments by female venture capital investors have significantly lower success rates than investments by their male colleagues when controlling...  View Details
Keywords: Venture Capital; Investment; Performance; Gender
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  • Article

The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback
By: Ting Zhang, Kelly Harrington and Elad Sherf
To be effective, experts need to simultaneously develop others (i.e. provide advice and feedback to novices) and advance their own learning (i.e. seek and incorporate advice and feedback from others). However, expertise, and the state of efficacy associated with it,...  View Details
Keywords: Expertise; Self-efficacy; Feedback; Perspective Taking; Cognitive Entrenchment; Interpersonal Communication
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  • Working Paper

A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior
By: Katherine B. Coffman, Paola Ugalde Araya and Basit Zafar
Many decisions—such as what educational or career path to pursue—are dynamic in nature, with individuals receiving feedback at one point in time and making decisions later. Using a controlled experiment, with two sessions one week apart, we analyze the dynamic effects...  View Details
Keywords: Feedback; Beliefs; Stereotypes; Self-assessment; Gender Gap; Performance; Perception; Gender; Decision Making; Behavior
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  • 2021
  • Working Paper

'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback
By: Nicole Abi-Esber, Jennifer Abel, Juliana Schroeder and Francesca Gino
People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces....  View Details
Keywords: Feedback; Helping; Prosocial Behavior; Relationships; Social Psychology; Theory; Perception
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  • July 2021 (Revised July 2022)
  • Case

Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care
By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab
Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’...  View Details
Keywords: Health Care and Treatment; Outcome or Result; Cost Management; Activity Based Costing and Management; Mobile and Wireless Technology; Health Testing and Trials; Surveys; Health Industry; Boston
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