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    • All HBS Web  (4,575)
      • Faculty Publications  (23)

      Fast Moving Consumer Goods Remove Fast Moving Consumer Goods →

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      fast moving consumer goods Archives - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      Retail Competition in the Fast Moving Consumer Goods Industry: The Case of France and the U.K.
      → Search All HBS Web
      • April 2020
      • Background Note

      U.S. Food Retail During the Pandemic: March 2020

      By: José B. Alvarez and Natalie Kindred
      This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply...  View Details
      Keywords: Coronavirus Pandemic; Risk And Uncertainty; Risk Management; Food; Supply Chain; consumer Behavior; Demand And consumers; Trade; Crisis Management; Health Pandemics; Food And Beverage Industry; Agriculture And Agribusiness Industry; Retail Industry; United States
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      Alvarez, José B., and Natalie Kindred. "U.S. Food Retail During the Pandemic: March 2020." Harvard Business School Background Note 520-098, April 2020.
      • October 2019 (Revised October 2020)
      • Case

      Nehemiah Mfg. Co.: Providing a Second Chance

      By: Michael Chu, Brian Trelstad and John Masko
      In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first...  View Details
      Keywords: Social Entrepreneurship; Retention; Selection And Staffing; Employment; Human Capital; Growth Management; Brands And Branding; Social Marketing; Mission And Purpose; Prejudice And Bias; City; Urban Scope; consumer Products Industry; Manufacturing Industry; Ohio; United States
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      Chu, Michael, Brian Trelstad, and John Masko. "Nehemiah Mfg. Co.: Providing a Second Chance." Harvard Business School Case 320-008, October 2019. (Revised October 2020.)
      • 2019
      • Working Paper

      Real Exchange Rate Behavior: New Evidence from Matched Retail Goods

      By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
      We use a dataset containing daily prices for thousands of matched retail products in nine countries to study tradable-goods real exchange rates. Prices were collected from the web-sites of large multi-channel retailers and then carefully matched into narrowly-defined...  View Details
      Keywords: Purchasing Power Parity; Online Prices; Real Exchange Rate; Macroeconomics; Currency Exchange Rate; Price; Internet
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      Cavallo, Alberto, Brent Neiman, and Roberto Rigobon. "Real Exchange Rate Behavior: New Evidence from Matched Retail Goods." Harvard Business School Working Paper, No. 20-040, January 2019.
      • April 2019 (Revised June 2019)
      • Case

      Wayfair

      By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
      In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual...  View Details
      Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business Or Company Management; Growth Management; Innovation And Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
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      Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised June 2019.)
      • November 2018 (Revised April 2019)
      • Case

      Zespri Grows

      By: David E. Bell and Natalie Kindred
      Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...  View Details
      Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands And Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change And Adaptation; Globalization; Globalized Firms And Management; Competitive Strategy; Resource Allocation; Product Development; Agriculture And Agribusiness Industry; consumer Products Industry; Food And Beverage Industry; New Zealand
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      Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
      • November 2018 (Revised May 2019)
      • Case

      Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

      By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
      With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,...  View Details
      Keywords: Dairy; Agriculture; Kingdom Of Saudi Arabia; Almarai; Schorderet; Food Security; Public Policy; Self Sufficiency; Gulf; Gcc; Business And Government; Agribusiness; Marketing; Distribution; Change Management; Leading Change; Strategy; Government And Politics; Policy; Diversification; Integration; Horizontal Integration; Vertical Integration; Food; Brands And Branding; Growth And Development Strategy; Business And Government Relations; Agriculture And Agribusiness Industry; Food And Beverage Industry; consumer Products Industry; Saudi Arabia; Middle East
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      Fabbe, Kristin, Safwan Al-Amin, Esel Cekin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Case 719-020, November 2018. (Revised May 2019.)
      • February 2018 (Revised April 2018)
      • Case

      Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

      By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
      This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive...  View Details
      Keywords: State-owned Enterprise (soe); Competition; Traditional Chinese Medicine; Yunnan; Yunnan Baiyao; Consumer Health; Enterprise Transformation; Transformation; Health; Business History; State Ownership; Private Ownership; Business Strategy; Commercialization; Competition; consumer Products Industry; Health Industry; Pharmaceutical Industry; China
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      Chu, Michael, William C. Kirby, Nancy Hua Dai, and Yuanzhuo Wang. "Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise." Harvard Business School Case 318-078, February 2018. (Revised April 2018.)
      • January 2018
      • Case

      Kids & Company: Entering the U.S.

      By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden
      In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed...  View Details
      Keywords: Child Care; Childcare; Day Care; Daycare; Early Childhood Education; Strategy; Growth And Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands And Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-cultural And Cross-border Issues; Selection And Staffing; Customer Focus And Relationships; Entrepreneurship; Service Industry; Education Industry; United States; Canada
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      Groysberg, Boris, Matthew G. Preble, and Katherine Connolly Baden. "Kids & Company: Entering the U.S." Harvard Business School Case 418-011, January 2018.
      • October 2017 (Revised August 2020)
      • Case

      RB

      By: Joshua Margolis, Vincent Dessain and Jerome Lenhardt
      As 2016 was approaching its end, Rakesh Kapoor, CEO of RB, one of the world’s major fast moving consumer goods (FMCG) companies, envisioned the prospect of a major acquisition that would add a line of health-related products that promised growth in the developing...  View Details
      Keywords: Organization Behavior; Corporate Culture; Mergers & Acquisitions; Growth; Geographic Development; Mergers And Acquisitions; Organizational Change And Adaptation; Organizational Culture; Growth And Development Strategy; France
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      Margolis, Joshua, Vincent Dessain, and Jerome Lenhardt. "RB." Harvard Business School Case 418-033, October 2017. (Revised August 2020.)
      • January 2017
      • Case

      Bayer AG: Bidding to Win Merck's OTC Business

      By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
      Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential...  View Details
      Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Valuation; Auctions; Discounted Cash Flow; Cross-border M&a; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids And Bidding; Germany; United States; United Kingdom
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      Esty, Benjamin C., Marc Baaij, and Arjen Mulder. "Bayer AG: Bidding to Win Merck's OTC Business." Harvard Business School Case 217-021, January 2017.
      • January 2016
      • Case

      Open Innovation at Fujitsu (A)

      By: Amy C. Edmondson and Jean-François Harvey
      This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small...  View Details
      Keywords: Open Innovation; Collaboration; Culture Change; Change Management; Leadership; Japan; United States; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Emerging Markets; Collaborative Innovation And Invention; Information Technology Industry; Technology Industry; Sunnyvale; Tokyo; San Francisco
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      Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
      • April 2014
      • Article

      The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why.

      By: Hanna Halaburda and Felix Oberholzer-Gee
      The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists...  View Details
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      Halaburda, Hanna, and Felix Oberholzer-Gee. "The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why." Harvard Business Review 92, no. 4 (April 2014): 95–99.
      • June 2011 (Revised May 2012)
      • Case

      Reckitt Benckiser: Fast and Focused Innovation

      By: Rebecca M. Henderson and Ryan Johnson
      Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth...  View Details
      Keywords: Mergers And Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth And Development Strategy; Brands And Branding; Product Development; Performance Improvement; Commercialization; consumer Products Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
      • September 2010
      • Case

      Aaron's: Household Goods for the U.S. Base of the Pyramid

      By: Michael Chu and Charles Augustus Smithgall IV
      With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,...  View Details
      Keywords: Fairness; For-profit Firms; Renting Or Rental; Financial Crisis; Demand And consumers; Social Enterprise; Income; goods And Commodities; Competitive Strategy; Growth And Development Strategy; consumer Products Industry; United States
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      Chu, Michael, and Charles Augustus Smithgall IV. "Aaron's: Household Goods for the U.S. Base of the Pyramid." Harvard Business School Case 311-047, September 2010.
      • April 2010 (Revised October 2010)
      • Case

      Vale: Global Expansion in the Challenging World of Mining

      By: Tarun Khanna, Aldo Musacchio and Ricardo Reisen de Pinho
      In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had...  View Details
      Keywords: Financial Crisis; Investment; Global Strategy; Risk Management; Market Entry And Exit; Business And Government Relations; Competitive Strategy; Mining Industry; Brazil
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      Khanna, Tarun, Aldo Musacchio, and Ricardo Reisen de Pinho. "Vale: Global Expansion in the Challenging World of Mining." Harvard Business School Case 710-054, April 2010. (Revised October 2010.)
      • 2010
      • Book

      Renewing Unilever: Transformation and Tradition

      By: G. Jones
      Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us...  View Details
      Keywords: Business History; Business Growth And Maturation; Multinational Firms And Management; Corporate Strategy; Organizational Culture; Globalization; Brands And Branding; consumer Products Industry
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      Jones, G. Renewing Unilever: Transformation and Tradition. Istanbul: Turkiye Is Bankasi Kultur Yayinlari, 2010, Turkish ed.
      • February 2010 (Revised May 2012)
      • Case

      Dollarama Inc.

      By: Andre F. Perold
      Dollarama is the leading operator of dollar stores in Canada. The firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and...  View Details
      Keywords: Price; Growth And Development Strategy; Product Positioning; Supply Chain; Competitive Advantage; Valuation; consumer Products Industry; Retail Industry; Canada
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      Perold, Andre F. "Dollarama Inc." Harvard Business School Case 210-041, February 2010. (Revised May 2012.)
      • 2008
      • Book

      On Competition

      By: M. E. Porter
      Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it...  View Details
      Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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      Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
      • October 2006 (Revised May 2007)
      • Case

      Academia Barilla

      By: David E. Bell and Mary L. Shelman
      Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier...  View Details
      Keywords: Supply Chain; Plant-based Agribusiness; Brands And Branding; Decision Choices And Conditions; Family Ownership; Nutrition; Product Development; Investment; Food And Beverage Industry; Italy
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      Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
      • December 2005 (Revised July 2006)
      • Case

      Bunge: Poised for Growth

      By: David E. Bell and Mary L. Shelman
      As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...  View Details
      Keywords: Customer Focus And Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand And consumers; Supply Chain; Integration; Technology; Agriculture And Agribusiness Industry; Biotechnology Industry; Asia; Europe
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      Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
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      fast moving consumer goods Archives - Technology and Operations Management
      Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
      Retail Competition in the Fast Moving Consumer Goods Industry: The Case of France and the U.K.
      → Search All HBS Web
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