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All HBS Web
(11,881)
- Faculty Publications (1,662)
- December 2004 (Revised April 2006)
- Case
Mavens & Moguls: Because Marketing Matters...
By: Myra M. Hart, Kristin Lieb and Victoria Winston
Mavens & Moguls is a virtual marketing-consulting firm of approximately 40 professionals. Examines the processes by which Paige Arnof-Fenn (an HBS grad with deep industry experience)draws on her experience and her network to create a high-quality marketing consulting...
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Keywords:
Networks;
Values and Beliefs;
Business Growth and Maturation;
Organizational Structure;
Marketing;
Entrepreneurship;
Experience and Expertise;
Growth and Development Strategy;
Consulting Industry
Hart, Myra M., Kristin Lieb, and Victoria Winston. "Mavens & Moguls: Because Marketing Matters..." Harvard Business School Case 805-005, December 2004. (Revised April 2006.)
- November 2004 (Revised April 2005)
- Background Note
Math for Strategists
By: Tarun Khanna and Jan W. Rivkin
Great strategists rely heavily on numbers as they go about their work. Offers an overview of the high- and low-brow quantitative tools that students encounter during the Strategy course. The class explores high-brow tools in detail; the focus here is on low-brow...
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Khanna, Tarun, and Jan W. Rivkin. "Math for Strategists." Harvard Business School Background Note 705-433, November 2004. (Revised April 2005.)
- October 2004 (Revised November 2004)
- Case
Mavens & Moguls: Creating a New Business Model
By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise...
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Keywords:
Internet and the Web;
Values and Beliefs;
Work-Life Balance;
Organizational Structure;
Organizational Culture;
Operations;
Networks;
Business Model;
Growth Management;
Business Growth and Maturation;
Entrepreneurship;
Growth and Development Strategy;
Consulting Industry
Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
- Article
Teaching Auction Strategy Using Experiments Administered via the Internet
By: John Asker, Brit Grosskopf, C. Nicholas McKinney, Muriel Niederle, Alvin E. Roth and George Weizsäcker
Asker, John, Brit Grosskopf, C. Nicholas McKinney, Muriel Niederle, Alvin E. Roth, and George Weizsäcker. "Teaching Auction Strategy Using Experiments Administered via the Internet." Journal of Economic Education 35, no. 4 (Fall 2004): 330–342.
- August 2004 (Revised July 2006)
- Case
PROPECIA TM: Helping Make Hair Loss History
By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's...
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Keywords:
Advertising;
Communication Strategy;
Customers;
Marketing Communications;
Marketing Strategy;
Product Launch;
Product;
Performance Effectiveness;
Problems and Challenges;
Quality;
Pharmaceutical Industry
Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
- August 2004 (Revised September 2005)
- Case
Canyon Ranch
By: Lynda M. Applegate and Gabriele Piccoli
How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch...
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Keywords:
Customer Relationship Management;
Information Technology;
Growth and Development Strategy;
Competitive Strategy;
Experience and Expertise;
Analytics and Data Science;
Customization and Personalization
Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- Article
Designing Sustainability at BMW Group: The Designworks/USA Experience
By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a...
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Keywords:
Design;
Governance Compliance;
Management Practices and Processes;
Standards;
Environmental Sustainability;
Auto Industry;
United States
McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." Greener Management International: The Journal of Corporate Environmental Strategy and Practice 46 (Summer 2004): 103–116.
- July 2004
- Supplement
Harold Morton: Joining a Board
A trustee reflects on his first several years' experience.
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McFarlan, F. Warren. "Harold Morton: Joining a Board." Harvard Business School Video Supplement 305-703, July 2004.
- May 2004
- Background Note
56K Modem Battle
By: David B. Yoffie and Deborah Freier
Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market...
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Keywords:
Announcements;
Revenue;
Patents;
Product Launch;
Network Effects;
Standards;
Competition;
Information Infrastructure;
Internet and the Web;
Technology Industry;
Illinois
Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
- May 2004 (Revised March 2005)
- Case
SOX-POX?
By: Jay W. Lorsch
Describes the experiences of audit committee chairmen in responding to and implementing the Sarbanes-Oxley Act. Teaching Purpose: To help students understand the impact of the Sarbanes-Oxley Act on audit committees.
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Lorsch, Jay W. "SOX-POX?" Harvard Business School Case 404-139, May 2004. (Revised March 2005.)
- April 2004 (Revised May 2005)
- Case
Confronting a Necessary Evil: The Firing of Alex Robins (A)
A manager recounts his experience firing the person he was asked to replace and reflects on the challenges of the experience. Teaching Purpose: To role-play and reflect on tasks that entail harming other people to fulfill one's responsibility.
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Keywords:
Ethics;
Problems and Challenges;
Leadership Development;
Behavior;
Decision Making;
Resignation and Termination
Margolis, Joshua D. "Confronting a Necessary Evil: The Firing of Alex Robins (A)." Harvard Business School Case 404-125, April 2004. (Revised May 2005.)
- February 2004 (Revised May 2005)
- Supplement
Confronting a Necessary Evil: The Firing of Alex Robins (B)
A manager recounts his experience firing the person he was asked to replace and reflects on the challenges of the experience. Teaching Purpose: To role-play and reflect on tasks that entail harming other people to fulfill one's responsibility.
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Keywords:
Resignation and Termination
Margolis, Joshua D. "Confronting a Necessary Evil: The Firing of Alex Robins (B)." Harvard Business School Supplement 404-113, February 2004. (Revised May 2005.)
- January 2004 (Revised May 2005)
- Case
Gold Hill Venture Lending
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
David Fischer is trying to raise $200 million for a first-time venture debt fund that will be affiliated with Silicon Valley Bank, a major technology lender. Despite his lengthy experience in venture lending, the process is proving difficult. He and his partners are...
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Keywords:
Information Technology;
Value Creation;
Venture Capital;
Partners and Partnerships;
Decision Choices and Conditions;
Investment Funds;
Banking Industry;
Financial Services Industry
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Gold Hill Venture Lending." Harvard Business School Case 804-083, January 2004. (Revised May 2005.)
- 2004
- Other Teaching and Training Material
Great Negotiator 2002: Lakhdar Brahimi
By: James K. Sebenius and Kristin Schneeman
The Program on Negotiation honored Ambassador Brahimi in events on October 2, 2002. These began with an in-depth faculty-moderated discussion with a group of students, faculty, and guests at Harvard Business School. On the evening of the 2nd, Ambassador Brahimi... View Details
- December 2003 (Revised April 2005)
- Case
Camilla Denison (A)
By: H. Kent Bowen, Bryce LaPierre and Virginia Fuller
Follows a successful manager as she takes on challenging assignments to lead manufacturing and development organizations. Details many experiences that influenced her character and attitudes from her youth to her graduate education and first jobs. Students discover the...
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Bowen, H. Kent, Bryce LaPierre, and Virginia Fuller. "Camilla Denison (A)." Harvard Business School Case 604-061, December 2003. (Revised April 2005.)
- December 2003 (Revised January 2004)
- Case
7-Eleven, Inc.
By: David E. Bell and Hal Hogan
Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States.
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Keywords:
Distribution;
Adoption;
Success;
Sales;
Food;
Food and Beverage Industry;
Food and Beverage Industry;
Japan;
United States
Bell, David E., and Hal Hogan. "7-Eleven, Inc." Harvard Business School Case 504-057, December 2003. (Revised January 2004.)
- 2003
- Chapter
Designing Sustainability at BMW Group: The Designworks/USA Experience
By: Michael W. Toffel, Natalie Hill and Kellie McElhaney
This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The...
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Keywords:
Design;
Governance Compliance;
Management Practices and Processes;
Standards;
Environmental Sustainability;
United States
Toffel, Michael W., Natalie Hill, and Kellie McElhaney. "Designing Sustainability at BMW Group: The Designworks/USA Experience." In From Principles to Practice, 57–83. Case Studies Series. Global Compact Office, 2003.
- November 2003 (Revised October 2005)
- Case
Leading the Josie Esquivel Franchise (A)
By: Boris Groysberg and Laura Morgan Roberts
Reviews Josie Esquivel's career history, detailing how, through her personal attributes, skills, experiences, and organizational practices she has developed into a star analyst. Should Esquivel accept an offer to leave Lehman Brothers for Morgan Stanley? To make this...
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Keywords:
Experience and Expertise;
Decision Choices and Conditions;
Resignation and Termination;
Job Offer;
Franchise Ownership;
Performance;
Personal Development and Career;
Personal Characteristics;
Competitive Strategy;
Competitive Advantage
Groysberg, Boris, and Laura Morgan Roberts. "Leading the Josie Esquivel Franchise (A)." Harvard Business School Case 404-054, November 2003. (Revised October 2005.)
- November 2003 (Revised May 2005)
- Case
Beverly Stern: Retail Executive
By: H. Kent Bowen and Alison Berkley Wagonfeld
Beverly Stern has been a successful operating manager in three prominent retail chains: GAP, Pottery Barn, and Williams-Sonoma. Stern's last job at a start-up did not meet her expectations, and she must now decide what to do next. She has an offer to start a new retail...
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Keywords:
Personal Development and Career;
Experience and Expertise;
Personal Characteristics;
Jobs and Positions;
Decisions;
Retail Industry
Bowen, H. Kent, and Alison Berkley Wagonfeld. "Beverly Stern: Retail Executive." Harvard Business School Case 604-018, November 2003. (Revised May 2005.)