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All HBS Web
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- Faculty Publications (697)
- February 1995
- Case
Promus Companies, The: Harrah's Casinos
By: Stephen P. Bradley and Takia Mahmood
Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that...
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Keywords:
Emerging Markets;
Competitive Advantage;
Corporate Strategy;
Expansion;
Las Vegas;
New Jersey
Bradley, Stephen P., and Takia Mahmood. "Promus Companies, The: Harrah's Casinos." Harvard Business School Case 795-039, February 1995.
- November 1994
- Case
Bain & Company: International Expansion
By: Michael Y. Yoshino and J. Peter Williamson
Bain & Co., a leading strategy consulting firm, faces major strategic and organizational issues regarding global expansion. The Bain partners must choose a course among many exciting and attractive opportunities for growth. Also explores organizational and managerial...
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Keywords:
Business or Company Management;
Growth and Development Strategy;
Management;
Expansion;
Global Strategy;
Decision Making;
Organizations;
Partners and Partnerships;
Consulting Industry
Yoshino, Michael Y., and J. Peter Williamson. "Bain & Company: International Expansion." Harvard Business School Case 395-102, November 1994.
- September 1994
- Case
Otis Elevator Company: China Joint Venture (D)
Describes a set of challenges facing Otis Elevator's joint venture in China as it seeks to expand to other regions of the country. A rewritten version of an earlier case.
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Keywords:
Joint Ventures;
Expansion;
Growth and Development Strategy;
Business Strategy;
Globalization;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (D)." Harvard Business School Case 395-061, September 1994.
- September 1994 (Revised October 2002)
- Case
Citibank: Launching the Credit Card in Asia Pacific (A)
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand...
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Keywords:
Product Launch;
Service Operations;
Value Creation;
Customer Focus and Relationships;
Trade;
Business Strategy;
Expansion;
Laws and Statutes;
Banking Industry;
Asia;
New York (city, NY)
Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft...
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Keywords:
Product Development;
Organizational Structure;
Applications and Software;
Design;
Expansion;
Consumer Products Industry;
Information Technology Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- July 1994 (Revised August 1998)
- Case
The King-Size Company
By: David E. Bell and Dinny Starr Gordon
King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy.
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Keywords:
Decisions;
Marketing Strategy;
Operations;
Perception;
Expansion;
Apparel and Accessories Industry;
Web Services Industry
Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
- July 1994
- Background Note
Retail Expansion Strategies
By: David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many.
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Keywords:
Growth and Development Strategy;
Marketing Strategy;
Cognition and Thinking;
Expansion;
Retail Industry
Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.
- June 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1988-1992)
By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management...
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Keywords:
Organizational Change and Adaptation;
Expansion;
Growth Management;
Organizational Structure;
Globalization;
Information Management;
Food and Beverage Industry
Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)
- May 1994
- Background Note
Managing Market Complexity: A Three-Ring Circus
Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three...
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Keywords:
Business Processes;
Growth and Development Strategy;
Complexity;
Organizational Structure;
Organizational Culture;
Product Marketing;
Markets;
Product
Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
- May 1994 (Revised August 1994)
- Case
Motorola-Elma
By: Shoshana Zuboff and Janis Lee Gogan
Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing...
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Keywords:
Factories, Labs, and Plants;
Business Exit or Shutdown;
Customers;
Leading Change;
Management Analysis, Tools, and Techniques;
Organizational Structure;
Competitive Strategy;
Expansion;
Telecommunications Industry;
New York (state, US)
Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Elma." Harvard Business School Case 494-136, May 1994. (Revised August 1994.)
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic...
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Keywords:
Information Technology;
Food;
Organizational Structure;
Organizational Culture;
Human Resources;
Brands and Branding;
Organizational Change and Adaptation;
Goals and Objectives;
Change Management;
Expansion;
Business Growth and Maturation;
Communication;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
- March 1994 (Revised April 1995)
- Case
EnClean: Malcolm Waddell's Story (A)
By: David J. Collis
Describes, in the words of its cofounder, the history of EnClean, an industrial and environmental services company, from its origins in 1984. The company grew rapidly and diversified into new businesses and new geographies both through acquisition and internally. It...
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Collis, David J. "EnClean: Malcolm Waddell's Story (A)." Harvard Business School Case 794-115, March 1994. (Revised April 1995.)
- February 1994 (Revised April 1995)
- Case
Asahi Glass Co.: Diversification Strategy
By: David J. Collis
Describes the history and diversification strategy of the Japanese manufacturer Asahi Glass Co. The company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to a broad glass-materials, chemical, and electronics...
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Keywords:
Acquisition;
Joint Ventures;
Diversification;
Expansion;
Vertical Integration;
Manufacturing Industry;
Japan
Collis, David J. "Asahi Glass Co.: Diversification Strategy." Harvard Business School Case 794-113, February 1994. (Revised April 1995.)
- February 1994 (Revised August 1998)
- Case
Newell Co.: Acquisition Strategy
By: David J. Collis
Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million...
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Keywords:
Acquisition;
Marketing Channels;
Corporate Strategy;
Diversification;
Expansion;
Manufacturing Industry
Collis, David J. "Newell Co.: Acquisition Strategy." Harvard Business School Case 794-066, February 1994. (Revised August 1998.)
- January 1994 (Revised February 2001)
- Case
PepsiCo's Restaurants
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion...
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Keywords:
Management Systems;
Organizational Structure;
Opportunities;
Business Strategy;
Expansion;
Food and Beverage Industry
Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
- January 1994 (Revised August 1994)
- Case
Ocean Spray Cranberries: Environmental Risk Management
Ocean Spray Cranberries, one of the nation's most successful agricultural cooperatives, faces some difficult environmental management problems associated with water usage and wetlands development. Because of federal and state wetlands laws, new bogs for expansion had...
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Keywords:
Agribusiness;
Innovation and Invention;
Risk Management;
Cooperative Ownership;
Environmental Sustainability;
Agriculture and Agribusiness Industry
Vietor, Richard H.K. "Ocean Spray Cranberries: Environmental Risk Management." Harvard Business School Case 794-088, January 1994. (Revised August 1994.)
- January 1994
- Article
Foreign Multinationals in British Manufacturing, 1850-1962
By: G. Jones and Frances Bostock
This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the...
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Keywords:
Multinational Firms and Management;
Business Subsidiaries;
Expansion;
Chemicals;
Metals and Minerals;
Food;
Mergers and Acquisitions;
Market Entry and Exit;
Research and Development;
Trade;
Investment;
Production;
United Kingdom;
United States;
Scotland;
Wales
Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
- November 1993 (Revised September 1994)
- Case
Food Distribution in Russia: The Harris Group and the LUX Store
By: David E. Bell, Walter J. Salmon and Dinny Starr
Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners...
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Keywords:
Business Ventures;
Marketing Strategy;
Market Entry and Exit;
Distribution;
Partners and Partnerships;
Expansion;
Food and Beverage Industry;
Retail Industry;
Russia
Bell, David E., Walter J. Salmon, and Dinny Starr. "Food Distribution in Russia: The Harris Group and the LUX Store." Harvard Business School Case 594-059, November 1993. (Revised September 1994.)
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via...
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Keywords:
Advertising;
Information Management;
Expansion;
Product;
Salesforce Management;
Information Technology;
Growth and Development Strategy;
Customer Value and Value Chain;
Advertising Industry
Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)