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      • December 2020
      • Case

      Tencent: Combining Technology and Culture

      By: Elie Ofek, Billy Chan and Dawn H. Lau
      Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...  View Details
      Keywords: Media Franchise; Marketing; Market Entry And exit; Product Launch; strategy; Culture; China
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      Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
      • 2020
      • Working Paper

      Where the Cloud Rests: The Economic Geography of Data Centers

      By: Shane Greenstein and Tommy Pan Fang
      This study provides an analysis of the entry strategies of third-party data centers in the United States, an industry with assets worth hundreds of billions of dollars. We examine the market in 2018 and 2019, and compare with the physical entry of private data centers...  View Details
      Keywords: Data Centers; Cloud Services; Information Technology; Market Entry And exit; strategy; Geographic Location
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      Greenstein, Shane, and Tommy Pan Fang. "Where the Cloud Rests: The Economic Geography of Data Centers." Harvard Business School Working Paper, No. 21-042, September 2020.
      • September 2020
      • Case

      Disrupting Justice at RightNow: Rich or King

      By: Shikhar Ghosh and Amir Reza Rezvani
      The case examines issues such as cascading problems within the organization, changing founder roles, founder success criteria, as well as company exit consideration. In 2017, Dr. Torben Antretter, a former competitive tennis player and academic researcher, founded...  View Details
      Keywords: exit; Startup; Financing; Founders; Entrepreneurship; Law; Venture Capital; Success; Financing And Loans; Business Growth And Maturation; strategy; Legal Services Industry; Germany
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      Ghosh, Shikhar, and Amir Reza Rezvani. "Disrupting Justice at RightNow: Rich or King." Harvard Business School Case 821-028, September 2020.
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values And Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation And Benefits; Resignation And Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry And exit; Two-sided Platforms; Product Design; Organizational Culture; Problems And Challenges; Attitudes; strategy; Competitive strategy; Expansion; Transportation Networks; Mobile Technology; Technology Platform; Valuation; Transportation Industry; Technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
      • September 2020
      • Teaching Note

      Uber: Competing Globally

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 720-404.  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global strategy; Globalization; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation strategy; Law; Management; Growth And Development; Growth Management; Markets; Demand And Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry And exit; Market Participation; Supply And Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; Networks; Adaptation; strategy; Business strategy; Competition; Competitive Advantage; Competitive strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.
      • August 2020
      • Case

      Beyond Beer: Brewing Innovation at Molson Coors

      By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
      In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis...  View Details
      Keywords: Budgets And Budgeting; Joint Ventures; Ethics; Cross-cultural And Cross-border Issues; Disruptive Innovation; Innovation strategy; Market Entry And exit; Food And Beverage Industry; United States; Canada; Colorado
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      van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020.
      • July 2020
      • Supplement

      CSL Capital Management: Patriot Proppants (B)

      By: Victoria Ivashina and Yury Kapko
      This two-part case series follows CSL Capital’s 2009 investment in the greenfield manufacturing company, Patriot Proppants. CSL, a recently established investment firm, employs a unique investment model, funding new ("greenfield") energy service businesses that serve...  View Details
      Keywords: Investment; Renewable Energy; Decision Making
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      Ivashina, Victoria, and Yury Kapko. "CSL Capital Management: Patriot Proppants (B)." Harvard Business School Supplement 221-007, July 2020.
      • May 2020 (Revised September 2020)
      • Case

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
      In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and...  View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry And exit; Demand And Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Technology; Hardware; Technology Platform; strategy; Business strategy; Expansion; Relationships; Partners And Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media And Broadcasting Industry; North And Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised September 2020.)
      • May 2020
      • Case

      Schlumberger's WesternGeco Division

      By: John R. Wells, Sneha Biswas and Benjamin Weinstock
      In October 2017, Maurice Nessim, President of WesternGeco, a business unit of Schlumberger, faced a difficult decision. In the face of falling oil prices and increasing pressure on costs, did it make sense to sell off the company’s specialized fleet of seismic survey...  View Details
      Keywords: Market Entry And exit; Organizational Change And Adaptation; Decision Making; strategy; Competitive Advantage; Energy Industry; Information Technology Industry
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      Wells, John R., Sneha Biswas, and Benjamin Weinstock. "Schlumberger's WesternGeco Division." Harvard Business School Case 720-470, May 2020.
      • April 2020 (Revised June 2020)
      • Case

      Uber: Competing Globally

      By: Alexander J. MacKay, Amram Migdal and John Masko
      This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global strategy; Multinational Firms And Management; Globalized Markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation strategy; Law; Management; Growth And Development strategy; Growth Management; Markets; Demand And Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry And exit; Market Participation; Supply And Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; Networks; strategy; Adaptation; Business strategy; Competition; Competitive Advantage; Competitive strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised June 2020.)
      • January 2020
      • Case

      Celata Bioinnovations

      By: John R. Wells and Benjamin Weinstock
      In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process....  View Details
      Keywords: Drug Development; Drug Discovery; Drug Trials; Pharmaceutical Companies; Pharmaceutical Company; Pharmaceuticals; Therapeutics; Biologics; Biotech; Biotechnology; Biopharmacy Company; Biochemistry; Technology Commercialization; Technology Companies; Drug Testing; Startup; Start-up; Startups; Start-ups; Startup Financing; Strategic Decision Making; Strategic Decisions; Strategic Evolution; Fda; Food And Drug Administration; Clinical Trials; Disease Management; Market Attractiveness; Market Entry; Market Opportunities; Health Disorders; Technological Innovation; Technology; Commercialization; Business Startups; Finance; Decision Making; strategy; Market Entry And exit; Opportunities; Pharmaceutical Industry; Biotechnology Industry
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      Wells, John R., and Benjamin Weinstock. "Celata Bioinnovations." Harvard Business School Case 720-427, January 2020.
      • October 2019 (Revised January 2020)
      • Case

      NewView Capital and Venture Capital Secondaries

      By: Shai Bernstein, Ramana Nanda and Allison Ciechanover
      While still a general partner at Silicon Valley–based New Enterprise Associates (NEA), Ravi Viswanathan considered the challenges presented by evolving market dynamics in the venture capital space. Startups were staying private longer, which led to limited partners...  View Details
      Keywords: Venture Capital; Capital Markets; Private Equity; strategy
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      Bernstein, Shai, Ramana Nanda, and Allison Ciechanover. "NewView Capital and Venture Capital Secondaries." Harvard Business School Case 820-038, October 2019. (Revised January 2020.)
      • September 2019 (Revised May 2020)
      • Case

      Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its...  View Details
      Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; Eabl; Tusker; Beer; Sab; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business exit Or Shutdown; Business Growth And Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; Market Entry And exit; Problems And Challenges; Social Issues; Poverty; strategy; Competition; Entrepreneurship; Manufacturing Industry; Food And Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised May 2020.)
      • September 2019
      • Supplement

      Keroche (B): Considering Entry into the Kenyan Beer Market

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and...  View Details
      Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth And Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; Market Entry And exit; Problems And Challenges; Social Issues; Poverty; strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food And Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (C): The Excise Tax Increase

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government...  View Details
      Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Business Ventures; Business exit Or Shutdown; Business Growth And Maturation; Business Startups; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; Market Entry And exit; Problems And Challenges; Safety; Social Issues; Poverty; strategy; Competition; Entrepreneurship; Manufacturing Industry; Food And Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (C): The Excise Tax Increase." Harvard Business School Supplement 720-392, September 2019. (Revised May 2020.)
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (D): Transforming the Core Business

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...  View Details
      Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business exit Or Shutdown; Business Growth And Maturation; Business Startups; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; Market Entry And exit; Problems And Challenges; Safety; Social Issues; Poverty; strategy; Competition; Manufacturing Industry; Food And Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (E): Considering Additional Capacity

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from...  View Details
      Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business exit Or Shutdown; Business Growth And Maturation; Business Startups; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; Market Entry And exit; Problems And Challenges; Safety; Social Issues; Poverty; strategy; Competition; Entrepreneurship; Investment; Financing And Loans; Manufacturing Industry; Food And Beverage Industry
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
      • September 2019 (Revised May 2020)
      • Supplement

      Keroche (F): Future Growth Plans

      By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
      This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,...  View Details
      Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business exit Or Shutdown; Business Growth And Maturation; Business Startups; Small Business; Family Business; Crime And Corruption; Customer Focus And Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods And Commodities; Government Legislation; Growth And Development; Business History; Lawsuits And Litigation; Laws And Statutes; Lawfulness; Goals And Objectives; Consumer Behavior; Market Entry And exit; Problems And Challenges; Safety; Social Issues; Poverty; strategy; Competition; Entrepreneurship; Manufacturing Industry; Food And Beverage Industry; Kenya; Nairobi; Africa
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      Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
      • September 2019 (Revised September 2019)
      • Case

      Facebook Fake News in the Post-Truth World

      By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
      In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake...  View Details
      Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; Whatsapp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Online Advertising; Business Ventures; Acquisition; Mergers And Acquisitions; Business Growth And Maturation; Business Headquarters; Business Organization; For-profit Firms; Trends; Communication; Communication Technology; Forms Of Communication; Interactive Communication; Interpersonal Communication; Talent And Talent Management; Crime And Corruption; Voting; Demographics; Entertainment; Games, Gaming, And Gambling; Moral Sensibility; Values And Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-cultural And Cross-border Issues; Globalized Firms And Management; Globalized Markets And Industries; Governing Rules, Regulations, And Reforms; Government And Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection And Staffing; Information Management; Information Publishing; News; Newspapers; Innovation And Management; Innovation strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business Or Company Management; Crisis Management; Goals And Objectives; Growth And Development strategy; Growth Management; Management Practices And Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry And exit; Market Platforms; Two-sided Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility And Impact; Mission And Purpose; Organizational Change And Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems And Challenges; Business And Community Relations; Business And Government Relations; Groups And Teams; Networks; Rank And Position; Opportunities; Behavior; Emotions; Identity; Power And Influence; Prejudice And Bias; Reputation; Social And Collaborative Networks; Status And Position; Trust; Society; Civil Society Or Community; Culture; Public Opinion; Social Issues; Societal Protocols; strategy; Adaptation; Business strategy; Commercialization; Competition; Competitive Advantage; Competitive strategy; Corporate strategy; Customization And Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Technology Networks; Technology Platform; Web; Web Sites; Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment And Recreation Industry; Information Industry; Information Technology Industry; Journalism And News Industry; Media And Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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      Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
      • August 2019
      • Case

      The United States and Russia: Gas Rivals in Europe?

      By: Rawi Abdelal, Galit Goldstein and Paul Apostolicas
      Though the shale revolution transformed the U.S. into the largest producer of petroleum products, it was unclear how much success American exporters would find selling liquefied natural gas on the European energy market. Gazprom, the state-controlled Russian energy...  View Details
      Keywords: Gas Pipelines; Natural Gas; Lng; Strategic Analysis; Strategic Behavior; Energy Markets; Entrepreneurial Financing; Entrepreneurial Risk; Entrepreneurial Ventures; Entrepreneurial Selling; Energy; Energy Sources; Entrepreneurship; Market Entry And exit; Marketing strategy; Price; Energy Industry; Russia; United States; Europe; European Union
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      Abdelal, Rawi, Galit Goldstein, and Paul Apostolicas. "The United States and Russia: Gas Rivals in Europe?" Harvard Business School Case 720-006, August 2019.
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