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- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of...
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- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems...
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- August 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of...
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- August 2024
- Case
Keurig: A Return to Growth
By: David Fubini and Patrick Sanguineti
By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late...
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- August 2024
- Case
Quickmart: Sustaining Growth in a Challenging Economic Environment
By: Ramon Casadesus-Masanell and Kuria Kamau
In July 2023, Peter Kang’iri, the Chief Executive Officer (CEO) of Quickmart, Kenya’s second-largest retail chain, sat in his Nairobi office reviewing the company’s first half financial results before the weekly executive committee (EXCO) meeting. The company was in...
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- July 2024
- Case
RMZ 4.0: 'How fast do we want to run?'
By: Boris Groysberg and Sarah L. Abbott
In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate...
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- July 2024
- Case
Google Stadia: Game On or Game Over?
By: Derek C. M. van Bever and Akshat Agrawal
This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time...
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- July 2024
- Case
Jacqueline Cook at Vendasta: Debating an IPO
By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her...
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Keywords:
Business Growth and Maturation;
Business Startups;
Interpersonal Communication;
Cost vs Benefits;
Forecasting and Prediction;
Business Cycles;
Entrepreneurship;
Fairness;
Capital Markets;
Private Equity;
Investment Banking;
Stock Options;
Financial Markets;
Initial Public Offering;
Institutional Investing;
Price Bubble;
Digital Platforms;
Digital Transformation;
Internet and the Web;
Leadership;
Growth and Development Strategy;
Managerial Roles;
Agreements and Arrangements;
Going Public;
Ownership Stake;
Performance Expectations;
Work-Life Balance;
Strategic Planning;
Business and Stakeholder Relations;
Rank and Position;
Risk and Uncertainty;
Opportunities;
Happiness;
Reputation;
Status and Position;
Well-being;
Information Technology Industry;
Retail Industry;
Canada
- July 2024
- Case
Negotiating in a Hurricane: John Branca and the Michael Jackson Estate
By: James K. Sebenius and Alex Green
When the "King of Pop," Michael Jackson, unexpectedly died in 2009, he left behind an estate that was over $500 million in debt, with largely illiquid assets, and legions of creditors poised to begin to seize assets in as soon as 60 days. The task of managing Jackson’s...
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- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,...
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Keywords:
Business Growth and Maturation;
Change Management;
Transformation;
Cost vs Benefits;
Business Cycles;
Games, Gaming, and Gambling;
Global Strategy;
Growth and Development;
Selection and Staffing;
Collaborative Innovation and Invention;
Innovation Leadership;
Intellectual Property;
Job Design and Levels;
Knowledge Use and Leverage;
Leading Change;
Growth and Development Strategy;
Growth Management;
Management Succession;
Risk Management;
Brands and Branding;
Product Positioning;
Organizational Change and Adaptation;
Competitive Strategy;
Competitive Advantage;
Expansion;
Mergers and Acquisitions;
Product Development;
Entertainment and Recreation Industry;
United States;
Washington (state, US);
Seattle;
Japan
- 2024
- Chapter
Corporations as the Central Institutions of Society
Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never...
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- June 2024
- Teaching Note
Dirk Nowitzki: Changing the Game
By: Boris Groysberg, Katherine Connolly Baden and Robin Abrahams
Teaching Note for HBS Case No. 420-031. NBA Superstar Dirk Nowitzki was unsure whether the 2018-19 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to...
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Keywords:
Performance Capacity;
Performance Consistency;
Performance Effectiveness;
Performance Improvement;
Sports;
Problems and Challenges;
Practice;
Retirement;
Work-Life Balance;
Success;
Knowledge Acquisition;
Knowledge Sharing;
Knowledge Use and Leverage;
Growth and Development;
Sports Industry;
United States
- June 2024
- Case
Lana Ghanem: Pushing the Boundaries of Health Care through Venture Capital
By: Joshua D. Margolis and Ahmed Dahawy
Lana Ghanem, managing director of Hikma Ventures, the corporate venture arm of larger pharmaceutical group Hikma, is considering how to grow the venture arm as well as progress her own career. Over the past few years Hikma's executive team had been pressuring the...
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- 2024
- Working Paper
Personalization and Targeting: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic...
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- May 20, 2024
- Article
Porter’s Five Forces and Competitive Advantage in Web3
By: Scott Duke Kominers and Liang Wu
Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3...
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- May 2024
- Case
LinkedIn Corporation, 2024
By: David B. Yoffie, George Gonzalez and Emily Grandjean
By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had...
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- May 2024
- Case
Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell
By: Jon M. Jachimowicz and Alexis Lefort
Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,...
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- April 2024
- Case
Dr. Tom Mihaljevic and Cleveland Clinic
By: Linda A. Hill and Lydia Begag
In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s...
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Keywords:
Recruitment;
Retention;
Analytics and Data Science;
Digital Transformation;
Digital Platforms;
Innovation and Management;
Innovation Leadership;
Human Capital;
Leadership Development;
Leadership Style;
Leading Change;
Organizational Culture;
Organizational Structure;
Organizational Change and Adaptation;
Mission and Purpose;
Outcome or Result;
Performance Evaluation;
Health Pandemics;
Goals and Objectives;
Health Industry;
Cleveland;
London;
Abu Dhabi;
Florida;
Ohio
- April 2024 (Revised July 2024)
- Case
Unleashing Human Magic at Best Buy
By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on...
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Keywords:
Change Management;
Transformation;
Transition;
Communication Intention and Meaning;
Communication Strategy;
Customer Focus and Relationships;
Health Care and Treatment;
Digital Transformation;
Digital Strategy;
Job Cuts and Outsourcing;
Labor;
Leadership Development;
Leadership Style;
Leading Change;
Management Practices and Processes;
Management Style;
Business or Company Management;
Crisis Management;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Failure;
Success;
Personal Development and Career;
Strategic Planning;
Adaptation;
Competition;
Alignment;
Business Strategy;
Retail Industry;
Minneapolis;
Minnesota;
United States