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- October 2018
- Case
SeatGeek
By: Robert F. Higgins and Sarah Mehta
In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket...
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Keywords:
Event Ticketing;
Sports Ticketing;
Acquisition;
Business Model;
Decision Making;
Cost vs Benefits;
Digital Platforms;
Sports;
Strategy;
Information Technology;
Mobile and Wireless Technology;
Digital Platforms
Higgins, Robert F., and Sarah Mehta. "SeatGeek." Harvard Business School Case 819-013, October 2018.
- May 2019
- Teaching Note
SeatGeek
By: Robert F. Higgins and Sarah Mehta
Teaching Note for HBS No. 819-013.
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- 01 Sep 2015
- News
Case Study: Golden Ticket
(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments, which rely on the business to...
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- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Entertainment and Recreation Industry;
United States;
South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- September 2011 (Revised August 2015)
- Case
ScoreBig
By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson
The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,...
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Keywords:
Business Model;
Marketing Strategy;
Product Launch;
Business Startups;
Business Strategy;
Corporate Finance;
Entertainment and Recreation Industry
Sahlman, William A., Jeffrey Glass, and Evan W. Richardson. "ScoreBig." Harvard Business School Case 812-043, September 2011. (Revised August 2015.)
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize...
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Keywords:
Pricing;
Customer Satisfaction;
Price;
Strategy;
Profit;
Revenue;
Sales;
Sports Industry;
London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
- October 2020 (Revised June 2021)
- Case
Francisco Partners Private Credit Opportunity Fund
By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine
In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing...
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Viceira, Luis M., John D. Dionne, Soracha Prathanrasnikorn, and Ari Sunshine. "Francisco Partners Private Credit Opportunity Fund." Harvard Business School Case 221-002, October 2020. (Revised June 2021.)
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a one-day shopping event with more...
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- 02 Jun 2009
- First Look
First Look: June 2, 2009
and academic excellence. Its suite of core student programs, such as "720," where business leaders addressed nearly half of the ninth-grade class about the importance of achievement in high school, and the Young Professionals Conference, an View Details
Keywords:
Martha Lagace
- Web
Schedule - Commencement 2024
Schedule Schedule Anticipated schedule of events for Class Day & Commencement. Questions? Contact MBA Student & Academic Services: commencement@hbs.edu. May21 Tuesday, May 21 10:00 AM – 11:30 AM Commencement Honors Reception Spangler...
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- Web
For Guests - Commencement 2024
(HBS graduates get four guest tickets for lunch, but unlimited guests at the Diploma Ceremony). All retail dining locations on campus will be open. Children Harvard Yard Ceremony For events that require...
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- Web
Curriculum - Case Method Project
hinges on a decision of whether to adopt an “Australian Ballot,” or secret ballot, in California in 1891. Coverage: 1830s – 1891; machine politics; Tammany Hall; political corruption; history of voting; transformation of American elections; View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
that I would get out, but also that I would prevail in the end and turn the experience into the defining event of my life, which, in retrospect, I would not trade.” Collins asked him about the personal characteristics of prisoners who did...
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Keywords:
by Boris Groysberg and Robin Abrahams
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
than luxurious prizes like electronics or trips. It’s even better if a gift feels personalized. A manager could give an employee who enjoys fitness activities a gift card to a store that sells workout clothes, while giving another worker who is a big Red Sox fan View Details
Keywords:
by Dina Gerdeman
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
that creates surprisingly flexible value. NFTs can turn images into event tickets, and event tickets into brand anchors. They will usher in the next generation of customer...
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- Web
1.18 Field Global Immersion (FGI) - MBA
This service is a supplement to, not a substitute for, health insurance. Therefore, a student may incur personal charges in the event a third party is engaged for medical assistance services via International SOS. Students are responsible...
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- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
transforming an entrepreneurial company into an institutionalized firm, Çavuşoğlu established adjacent businesses such as movie advertising and ticket sales. The most recent step in transforming Mars was to establish a movie distribution...
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Keywords:
Dina Gerdeman
- Web
Demo Day For Investors - Entrepreneurship
invited investors. Please refer to this interactive campus map to help navigate HBS campus. HBS Demo Day will occur in-person and on-campus. There is no virtual option to attend. This event is invitation-only and View Details
- Web
1.24 Commencement - MBA
different name be printed. Tickets for events are distributed one week leading up to Commencement. Only those students who have completed all administrative requirements (e.g., term bill payment, completion...
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- Web
The Disruptive Voice - Forum for Growth & Innovation
audiences. While many in the arts world have been operating under the comfortable assumption that they’ve nailed customer motivation, believing that “Help me to experience art performed at its highest level” is the primary motivator for View Details