Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (104) Arrow Down
Filter Results : (104) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,164)
    • Faculty Publications  (104)

    Show Results For

    • All HBS Web  (1,164)
      • Faculty Publications  (104)

      Event Marketing Remove Event Marketing →

      Page 1 of 104 Results →

      Are you looking for?

      → Search All HBS Web
      • May 2022
      • Supplement

      Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

      By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
      This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed...  View Details
      Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
      Citation
      Purchase
      Related
      Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
      • May 2022
      • Supplement

      Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

      By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
      This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...  View Details
      Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
      Citation
      Purchase
      Related
      Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
      • 2022
      • Chapter

      Crises and International Business

      By: Geoffrey Jones
      This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are...  View Details
      Keywords: Crisis; Multinational Companies; International Business; Emerging Market; Business History; Multinational Firms and Management; System Shocks; War; Emerging Markets; Crisis Management
      Citation
      Related
      Jones, Geoffrey. "Crises and International Business." Chap. 2 in International Business in Times of Crisis. Vol. 16, edited by Rob van Tulder, Alain Verbeke, Lucia Piscitello, and Jonas Puck, 27–32. Progress in International Business Research. Bingley, UK: Emerald Publishing Limited, 2022.
      • 2022
      • Working Paper

      What Triggers National Stock Market Jumps?

      By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon
      We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an...  View Details
      Keywords: Uncertainty; Policy Uncertainty; Stock Market; Financial Markets; Volatility; Risk and Uncertainty; Policy; Newspapers
      Citation
      Read Now
      Related
      Baker, Scott R., Nicholas Bloom, Steven J. Davis, and Marco Sammon. "What Triggers National Stock Market Jumps?" Working Paper, February 2022.
      • January 2022
      • Supplement

      SpartanNash Company: The Amazon Warrants (B)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022).  View Details
      Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
      Citation
      Purchase
      Related
      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (B)." Harvard Business School Supplement 222-033, January 2022.
      • 2022
      • Working Paper

      Communication within Firms: Evidence from CEO Turnovers

      By: Stephen Michael Impink, Andrea Prat and Raffaella Sadun
      This paper uses novel, firm-level communication measures derived from communications metadata several months before and after a CEO transition for 102 firms to study whether and how this organizational event is reflected in employees’ communication flows. We find...  View Details
      Keywords: CEO Turnover; Management Succession; Organizations; Communication; Transition
      Citation
      Find at Harvard
      Purchase
      Related
      Impink, Stephen Michael, Andrea Prat, and Raffaella Sadun. "Communication within Firms: Evidence from CEO Turnovers." NBER Working Paper Series, No. 29042, July 2021. (Revised September 2022.)
      • February 2021 (Revised March 2021)
      • Case

      Shopify: The Conquest for Chinese E-Commerce

      By: Jeffrey F. Rayport, Avani Patel, Ariel Yang and Samantha Lin
      In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service...  View Details
      Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
      Citation
      Educators
      Related
      Rayport, Jeffrey F., Avani Patel, Ariel Yang, and Samantha Lin. "Shopify: The Conquest for Chinese E-Commerce." Harvard Business School Case 821-081, February 2021. (Revised March 2021.)
      • December 2020
      • Article

      Different Founders, Different Firms: A Comparative Analysis of Academic and Non-academic Startups

      By: Maria P. Roche, Annamaria Conti and Frank T. Rothaermel
      What role do differences in founders' occupational backgrounds play in new venture performance? Analyzing a novel dataset of 2,998 founders creating 1,723 innovative startups in biomedicine, we find that the likelihood and hazard of achieving a liquidity event are...  View Details
      Keywords: Founders; Innovation; Occupational Imprinting; Academic Startups; Non-academic Startups; Founder Heterogeneity; Business Startups; Innovation and Invention; Performance; Demographics; Analysis
      Citation
      Read Now
      Related
      Roche, Maria P., Annamaria Conti, and Frank T. Rothaermel. "Different Founders, Different Firms: A Comparative Analysis of Academic and Non-academic Startups." Special Issue on Innovative Start-Ups and Policy Initiatives. Research Policy 49, no. 10 (December 2020).
      • Fall 2020
      • Article

      Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

      By: Michael A. Wheeler
      Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...  View Details
      Keywords: Art; Negotiation; Arts
      Citation
      Find at Harvard
      Related
      Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
      • March 2020 (Revised January 2022)
      • Case

      Political Legitimacy and Global Capital Markets: Malaysia's 1MDB (A)

      By: Meg Rithmire and Courtney Han
      In May 2018, Malaysia’s 14th General Election saw a change of power that many thought they would never witness in their lifetimes. The political party that had ruled Malaysia for 60 year was kicked out of office by a 92 year-old challenger, Mahathir Mohamed, who had...  View Details
      Keywords: Government Administration; Crime and Corruption; Financial Markets; Malaysia
      Citation
      Educators
      Purchase
      Related
      Rithmire, Meg, and Courtney Han. "Political Legitimacy and Global Capital Markets: Malaysia's 1MDB (A)." Harvard Business School Case 720-030, March 2020. (Revised January 2022.)
      • February 2020 (Revised March 2020)
      • Case

      Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)

      By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
      The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe...  View Details
      Keywords: Aluminum; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
      Citation
      Educators
      Purchase
      Related
      Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)." Harvard Business School Case 320-056, February 2020. (Revised March 2020.)
      • February 2020
      • Supplement

      Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)

      By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
      The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe...  View Details
      Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
      Citation
      Purchase
      Related
      Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)." Harvard Business School Supplement 320-057, February 2020.
      • 2020
      • Working Paper

      Reinventing Retail: The Novel Resurgence of Independent Bookstores

      By: Ryan Raffaelli
      This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the...  View Details
      Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
      Citation
      Read Now
      Related
      Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.
      • July 2019
      • Article

      Market Reaction to Mandatory Nonfinancial Disclosure

      By: Jody Grewal, Edward J. Riedl and George Serafeim
      We examine the equity market reaction to events associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be...  View Details
      Keywords: Nonfinancial Information; Nonfinancial Performance; ESG; ESG (Environmental, Social, Governance) Performance; Investor Behavior; Disclosure; Disclosure Regulation; Regulation; Sustainability; Corporate Performance; Information; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Performance; Environmental Sustainability; Corporate Governance; Outcome or Result
      Citation
      SSRN
      Find at Harvard
      Related
      Grewal, Jody, Edward J. Riedl, and George Serafeim. "Market Reaction to Mandatory Nonfinancial Disclosure." Management Science 65, no. 7 (July 2019): 3061–3084.
      • 2019
      • Working Paper

      The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

      By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
      The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a...  View Details
      Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India
      Citation
      Read Now
      Related
      Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization." Harvard Business School Working Paper, No. 19-123, June 2019.
      • Article

      Oral History and the Business History of Emerging Markets

      By: Geoffrey Jones and Rachael Comunale
      This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...  View Details
      Keywords: Oral History; Corruption; Business History; Emerging Markets; Entrepreneurship; Globalization; Business and Government Relations; Government and Politics; Asia; Africa; Latin America
      Citation
      Find at Harvard
      Purchase
      Related
      Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
      • 2018
      • Working Paper

      Oral History and Writing the Business History of Emerging Markets

      By: Geoffrey Jones and Rachael Comunale
      This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...  View Details
      Keywords: Oral History; Business History; Research; Emerging Markets
      Citation
      SSRN
      Read Now
      Related
      Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
      • Editorial

      Why CEOs Should Share Their Long-Term Plans with Investors

      By: Christina Rehnberg, George Serafeim and Brian Tomlinson
      Rather than requiring less short-term information, the key to combating short-termism is to encourage companies to share more information about their long-term plans. Analysis of companies that have done so suggests that long-term plans are not mere marketing...  View Details
      Keywords: CEO; Investor Relations; Disclosure; Long-term Growth; Investing; Business and Shareholder Relations; Strategy; Corporate Disclosure
      Citation
      Register to Read
      Related
      Rehnberg, Christina, George Serafeim, and Brian Tomlinson. "Why CEOs Should Share Their Long-Term Plans with Investors." Harvard Business Review (website) (September 19, 2018).
      • September 2018
      • Case

      The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

      By: Stephen A. Greyser and Mats Urde
      Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value...  View Details
      Keywords: Nobel Prize; Reputation; Brands and Branding; Management
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A., and Mats Urde. "The Reputation of the 'World's Most Prestigious Award': The Nobel Prize." Harvard Business School Case 919-401, September 2018.
      • August 2018 (Revised February 2019)
      • Case

      Shindigz

      By: Frank Cespedes
      Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an...  View Details
      Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry
      Citation
      Educators
      Purchase
      Related
      Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
      • 1
      • 2
      • …
      • 5
      • 6
      • →

      Are you looking for?

      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College